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Introduction to Wi-Fi Telephony Karen Hong Director, Product Marketing 8x8 Inc. Agenda     What is Wi-Fi VoIP Market Drivers Opportunities & Challenges Future for Wi-Fi VoIP What is Wi-Fi VoIP  Packetized voice communication over wireless data networks  IP - Transport independent, network agnostic  Unlicensed wireless networks (802.11) as well as licensed networks (3G and 4G cellular) Wi-Fi VoIP Opportunities       Worldwide, consumer VoIP subscribers using wireless IP Phones will grow from 2% currently to 73% in 2009. By 2009, over 66 million cellular/Wi-Fi handset will be in operation. By 2009, WLANs will be deployed in 57% of small businesses, 62% of medium sized businesses, and 72% of large enterprises In 2004, worldwide revenue from dual-mode handsets hit $6.7m and from all Wi-Fi VoIP handsets totalled $54.7m The number of enterprises that deploy VoIP over WLAN will triple during the next two years. Today, 10 percent of North American enterprises utilize VoIP over WLANs. Analysts expects that percentage to increase to 31 percent by 2007. The WiFi market in the Asia-Pacific region will grow to $1.29 billion in 2010, up from $213.2 million in 2004, says a recent analysts study. Wireless service providers in South Korea, Taiwan, Japan and China expanded their hotspot coverage, and they are planning to expand it even more Source: In-Stat & Infonetics Research Wi-Fi VoIP Market Drivers  Growth of Wireless LAN and VoIP  Buzz around dual-mode solutions among enterprises on synergy between IP PBXs and Wi-Fi LANs equipments.  The leading WLAN apps will include wired LAN backup and asset and RF ID tracking  Half of mobile subscribers would use their mobile as the main phone if service cost and quality were comparable to landline Wi-Fi VoIP Benefits    End User  Convenience – single device (convergence), single number, existing devices, easy add of new features, voice to data applications integration  Services – presence, VXML, sound quality  Cost savings – one device, single network charge, toll bypass Enterprise  Single network, leverage existing network  Cost control  Productivity – reachability, toll bypass, maintenance  Scaleable – (IP networks perception)  Unified management  Local network control (users, coverage, access) Mobile Carrier  Increase Revenue • Capture landline minutes  Improve Coverage • Leverage WLANs  Lower Expenses • WLANs much less expensive than new cell phones  Lower Churn • Offer differentiated service • Innovative price plans Wi-Fi VoIP Applications  Market Segment: Enterprise and vertical markets implementation  Target Users: Nurses, Teachers, Store clerks, Warehouse managers, IT managers, Construction workers   Decision makers who need to always be available for quick responses Implementers who need to carry out tasks that requires mobility Wi-Fi VoIP Challenges  WLAN  Network Issues   QoS Security  Seamless Mobility  Mobile Device     Battery life must be maximized Price level Bandwidth management is required Call capacity should be maximized  Standards compliance   UMA – 14 major phone vendors and telecom operators push unlicensed mobile access (UMA) 802.11i, 802.11e, 802.11r, and 802.11s working groups actively working on technology to enhance Wi-Fi experience What’s Happening Today        NTT DoCoMo in Japan already offering dual-mode phones from NEC KT Telecom in Korea offering service with hand-off between cellular and hotspots BT has trialed a Motorola dual-mode phone that uses Bluetooth to connect to an enterprise WLAN AVAYA, Motorola, and Proxim announced prototypes of its dual-mode WiFi/GSM GPRS Samsung introduced what it calls the world's first mobile WiMax handset. The Korean vendor is demonstrating WiBro, a Korean technology that is derived from the 802.16e spec that will form the basis of mobile WiMax, via the Samsung M800 handset model. Calypso Wireless, Florida based wireless equipment manufacturer announce availability of its dual mode Wi-Fi/GSM-GPRS handset and the technology for seamlessly handing off between Wi-Fi and Cellular networks China Unicom, the Chinese second-largest mobile operator, has begun testing a service that combines cell phone service with VoIP. The trial offering is in China's southern Guangdong provinces using BridgePort Networks equipment Thank You