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SIP Trunking and the SMB Jason Walker Cbeyond Cbeyond Solution • Productivity Enhancing Applications for Entrepreneurial Business – – – – – – Voice & Broadband Mobile Voice & Data Software as a Service – SaaS Hosting and Storage Data Security Collaboration • Simple packages and pricing • Online Management tools for admins and users Cbeyond’s Target Market SIP Trunking and SIPconnect • SIP Trunking • Routing voice communications over the IP network of a carrier using SIP VoIP technology. • SIPconnect • Clearly defined set of rules for connecting an IP PBX to a carrier for SIP trunking. • Launched by Cbeyond and now adopted into the SIP Forum as a working group. Features: Premise and Cloud • VoIP PBXs are often more cost effective for customers than the traditional PBXs, feature rich • Carriers provide can network base calling features – Cbeyond Personal Call Assistant Local Feature Set Cbeyond BeyondVoice with SIPconnect Legend Analog Lines for FAX, Credit Card, etc. IP PBX Managed VoIP ` Best Efforts IP TDM Cbeyond Softswitch TDM VoIP TDM IP Phones IAD VoIP VoIP/SIP ` Ethernet Switch Ethernet Interface 8 FXS IAD 2430 PSTN Cbeyond Trunking Gateway The first carrier-grade VoIP service designed specifically for direct IP peering with an IP-PBX • • • • Managed network, QoS Analog Ports Switched LAN Firewall The Cbeyond Offering SIP Trunking: What to Consider • Network based calling features vs. premise IP PBX calling features • Evaluate the IP PBX, Firewall, LAN • Consider the carrier and the cloud – Best efforts delivery over the Internet? – Managed network for QoS prioritized voice? – Trunking only? Other Features? • Support of E911 The Right Solution • Explore the business process: The Need • Evaluate integration opportunities and benefits • Understand the solution, support model, and service level of the provider • Consider needs on premise • Choose the right solution Partnerships: Carriers/Mfrs./Resellers Customer Profile: Real Estate Customer Profile: Legal Customer Profile: Healthcare