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Helping You Define Value and Close Business
The Business
Value Of SIP
Trunking
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SIP Trunking …
• creates a connection from a
company’s phone system to
the Internet, replacing the
conventional public switched
telephone network (PSTN).
• is delivered by a service
provider as an overlay service
to existing broadband access
(DSL, cable, T1/E1, Ethernet,
etc.) or bundled with its IP
network.
• works with a SIP-ready PBX
or with traditional analog
systems by adding an
integrated access device (IAD).
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How SIP Trunking Works
SIP Trunking Optimizes Assets by …
•
•
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Aligning with usage needs.
SIP trunking allows companies
to right-size their
communications, buying only
what they need. Plus,
businesses can purchase call
paths in small increments and
increase as their usage grows.
Supporting Burstability. Some
providers also offer "burstable"
SIP trunking, which allows a
business to temporarily use
more concurrent call paths than
provisioned to accommodate
bursts of traffic due to seasonal
calling changes or temporary
marketing campaigns, as two
examples.
SIP Trunking Optimizes Assets by …
•
•
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Aligning with usage needs.
SIP trunking allows
companies to right-size their
communications, buying call
paths in small increments
and increase as their usage
grows.
Supporting Burstability.
Some providers also allow
temporary use of more
concurrent call paths to
accommodate bursts of
traffic due to seasonal calling
changes or marketing
campaigns, as two
examples.
SIP Trunking Creates Efficiencies by…
• Converging voice and data
networks. SIP trunking
enables local, long-distance,
toll-free, and voice and data
traffic over the same
connection.
• Dynamically allocating
bandwidth. It also allows for
bandwidth to be used for voice
and data services without
reserving paths for a specific
traffic type.
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SIP Trunking Streamlines Management by…
• Centralizing
communications
management. The virtual
nature of SIP trunking
centralizes communications
by tying remote locations to a
centralized IP PBX.
• Reducing the need for
multiple providers. SIP
trunking also decreases the
need for regional service
providers often required by
nationwide multilocation
companies.
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SIP Trunking Supports Marketing by …
•
•
Retaining local numbers. SIP
trunking enables businesses to
retain the telephone numbers for
offices closing due to M&A or
downsizing and have them ring
into headquarters. This allows the
customer to maintain a local
presence but to consolidate
facilities, staff and gain economies
of scale.
Virtual Presence. Similarly, a
company can create new “virtual”
presences with telephone
numbers from cities within the
U.S. and internationally.
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SIP Trunking Adds Value by …
• Supporting Business
Continuity. SIP can be
programmed to auto forward to
mobile phones or alternative
DIDs, ensuring that customer
calls are not dropped or
unanswered.
• Enabling Unified
Communications. SIP is the
standard protocol for VoIP, but
it was designed for all types of
real-time communications:
 presence
 instant messaging
 application sharing
 white-boarding
 video conferencing
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Thank you for viewing the
PlanetOne Toolbox
Slide Show:
“The Business Value of SIP Trunking”
If you need assistance customizing this slide show,
please contact PlanetOne.
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