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SIP Trunking and the SMB
Jason Walker
Cbeyond
Cbeyond Solution
• Productivity Enhancing Applications for
Entrepreneurial Business
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Voice & Broadband
Mobile Voice & Data
Software as a Service – SaaS
Hosting and Storage
Data Security
Collaboration
• Simple packages and pricing
• Online Management tools for admins and users
Cbeyond’s Target Market
SIP Trunking and SIPconnect
• SIP Trunking
• Routing voice communications over the IP network
of a carrier using SIP VoIP technology.
• SIPconnect
• Clearly defined set of rules for connecting an IP
PBX to a carrier for SIP trunking.
• Launched by Cbeyond and now adopted into the
SIP Forum as a working group.
Features: Premise and Cloud
• VoIP PBXs are often more cost effective for customers
than the traditional PBXs, feature rich
• Carriers provide can network base calling features
– Cbeyond Personal Call Assistant Local Feature Set
Cbeyond BeyondVoice with SIPconnect
Legend
Analog Lines for
FAX, Credit
Card, etc.
IP PBX
Managed VoIP
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Best Efforts IP
TDM
Cbeyond
Softswitch
TDM
VoIP
TDM
IP Phones
IAD
VoIP
VoIP/SIP
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Ethernet
Switch
Ethernet
Interface
8 FXS
IAD 2430
PSTN
Cbeyond
Trunking
Gateway
The first carrier-grade VoIP service designed specifically for direct IP
peering with an IP-PBX
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Managed network, QoS
Analog Ports
Switched LAN
Firewall
The Cbeyond Offering
SIP Trunking: What to Consider
• Network based calling features vs.
premise IP PBX calling features
• Evaluate the IP PBX, Firewall, LAN
• Consider the carrier and the cloud
– Best efforts delivery over the Internet?
– Managed network for QoS prioritized voice?
– Trunking only? Other Features?
• Support of E911
The Right Solution
• Explore the business process: The Need
• Evaluate integration opportunities and
benefits
• Understand the solution, support model,
and service level of the provider
• Consider needs on premise
• Choose the right solution
Partnerships: Carriers/Mfrs./Resellers
Customer Profile: Real Estate
Customer Profile: Legal
Customer Profile: Healthcare