Download SONA Enterprise Architecture Presentation

Enterprise Architecture
and the Architect
C97-432900-00
© 2007 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
1
Enterprise Architecture
The Process of Aligning a Business’ Strategic
Vision with Its Information Technology
Connection
Communication
Customers
Collaboration
C97-432900-00
© 2007 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
2
Enterprise Architecture
The Process of Aligning a Business’ Strategic
Vision with Its Information Technology
Connection
Communication
Enterprise Architecture
Customers
Collaboration
C97-432900-00
© 2007 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
3
Architects Link Business
and Technology
Workflow Orchestration
Business Event-Led
Instantly Responsive
Network-Aware Services
Strategic Architecture
Validated Designs
C97-432900-00
© 2007 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
4
The Changing Role of the Network
Enterprise-Wide Communications and Collaboration
The Network as the Platform to Enable Business Solutions
IT
Architecture
and
Technology
Business
Solutions
Business Solutions
IT Architecture and Technology
 Increase customer satisfaction, revenue,
and market share
 Networks that deliver reach and control
 Align business priorities and process
C97-432900-00
© 2007 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
 Resources, systems, sensors, and servers
 Communications and collaboration across
the enterprise
5
Positioning and
Selling
Cisco SONA
C97-432900-00
© 2007 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
6
The Network as the Platform
Business Agility
Company Differentiation
Process Simplification
Business
Architecture
Technology
Architecture
Consolidation
C97-432900-00
© 2007 Cisco Systems, Inc. All rights reserved.
Virtualization
Cisco Confidential
Automation
7
The Network as the Platform
Business Agility
Company Differentiation
Process Simplification
Business
Architecture
Service Oriented Network Architecture
Technology
Architecture
Consolidation
C97-432900-00
© 2007 Cisco Systems, Inc. All rights reserved.
Virtualization
Cisco Confidential
Automation
8
The Network as the Platform
Business Agility
Company Differentiation
Process Simplification
Business
Architecture
“Cisco® Service-Oriented Network
Architecture (SONA) Is an
Architectural
Approach
to Connect
Service
Oriented
Network
Architecture
Network Services to Applications to
Deliver Business Solutions.”
Technology
Architecture
Consolidation
C97-432900-00
© 2007 Cisco Systems, Inc. All rights reserved.
Virtualization
Cisco Confidential
Automation
9
Cisco SONA—Continuing the Journey
Business Enablement
Productivity Challenge:
Scale Network Bandwidth
and Connectivity
(Web)
Communications +
Collaboration on IP
(IPC)
Radical Change in
Software Productivity
(SOA)
Fusion
AVVID
Cisco SONA
Goals
Goals
Goals
 Voice, video, and
data integration
 Platform
consolidation
 Network-aware
business solutions
 Everything on IP
 Layer 3 features at
Layer 2 speeds
Transformational Technology
Cisco® Catalyst® 5500
IP Telephony
1994
C97-432900-00
© 2007 Cisco Systems, Inc. All rights reserved.
1999
Cisco Confidential
UC, Mobility, AON
2005
10
The Strategy of Cisco SONA
 Develop a deeper understanding of customer’s
business challenges and future needs (sales planning)
 Become a trusted advisor (first to be called)
 Gain greater visibility into the customer’s challenges
(offer technical solutions)
 Reach broader audiences within the company (up-sell
and cross-sell opportunities)
 Foster technical and business relationships (bottom-up
and top-down selling)
 Sell a system, not a product (competitive edge; remove
point product comparisons)
C97-432900-00
© 2007 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
11
Cisco SONA Brings Business Value
Business Value
Increases with
Cisco® SONA
Industry
Solutions
Retail
Solutions and Systems
Healthcare Financial
Services
Interactive Network Services
Architected
Systems
Unified
Communications
Data Center
Mobility
Campus
WAN
Products
C97-432900-00
© 2007 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
Security
Branch
C
i
s
c
o
S
O
N
A
 Connect applications with
network services
 Increase business agility
 Partner and industry
solutions
 Infrastructure architectures
 Technology architectures
Unified communications
Security
Mobility
 Interactive services
support
 Advanced
technologies support
 Modular flexibility
12
Position Value of Cisco SONA
Cisco® Value
Increases with
Cisco SONA
Industry
Solutions
Retail
Positioning and
Selling Cisco SONA
Healthcare Financial
Services
Interactive Network Services
Architected
Systems
Unified
Communications
Data Center
Mobility
Campus
WAN
Products
Security
Branch
C
i
s
c
o
S
O
N
A
 Do lead with a
business conversation
 Do position Cisco
expertise and Technical
Advisory Board
 Do partner with strategic
systems integrators and
sell solutions together
 Do position Cisco expertise
 Do position Cisco thought
leadership
 Do position products
developed and supported
by Cisco
 Do position modularity in
Cisco SONA system
 Do position integration of
Cisco products
 Don’t fight product vs.
product features
C97-432900-00
© 2007 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
13
Cisco SONA Opens New Conversations
Talk to CIO or
Enterprise Architect
Industry
Architectures
Talk to
Applications
Director
Talk to
NetOps
Cisco
SONA
Talk to IT
Architect
C97-432900-00
© 2007 Cisco Systems, Inc. All rights reserved.
Talk to IT
Director
Cisco Confidential
14
Cisco Service-Oriented
Network Architecture
Delivering Business Solutions
Prepare
Optimize
Plan
Operate
Design
Implement
Self-Led
Lifecycle Services
Business Solutions
Reference Framework
Advanced Services
Partner Ecosystem
Cisco Validated Designs
Cisco SONA Workshop
Systems Integration
Industry Solutions
Applications Development
Places in the Network
Cisco SONA Customer
Experience Lab
Development Program
Advisory Services
C97-432900-00
© 2007 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
Business Process
Management Alignment
15
C97-432900-00
© 2007 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
16