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Popular Culture • Popular Culture – Culture that is shared by many groups in Western society and increasinly around the world • It includes popular music, movies, television shows, brand named clothing, food, activities and so on Examples of Popular Culture Food Movies Music Television Cars Sports Toys Comics Fashion Internet Popular Culture • Popular is considered widespread and accessible to everyone - a mass culture • Popular culture is spread through technology • Primary purpose is entertainment but also provide avenue for people to express hopes, fears, and anger • Popular culture may include sexism, racism, and nativism (hostility towards immigrants) Popular Culture Mass Production Mass Consumption Mass Distribution Mass Communication Popular Culture The internet allows Canadians a source of education and entertainment It also has become a medium for hate groups to disseminate racist and homophobic ideology Forms of Popular Culture Fads Fashions Leisure Activities Fads A temporary but widely copied activity followed enthusiastically by large numbers of people Fads are short lived Four Types of Fads Object fads are items people purchase despite the fact they have little use or intrinsic value Beanie Babies Pokemon Games Clothing Harry Potter Characters Toys cartoons Trading Cards snack foods Four Types of Fads Activity Fads include pursuits such as body piercing, surfing the internet, and raves Four Types of Fads Idea Fads are ways of thinking including new age ideologies Four Types of Fads Personality Fads, such as those surrounding celebrities Fashion A currently valued style of behaviour, thinking, or appearance that is longer lasting and more widespread than a fad Child rearing Education arts Clothing music sports Leisure Activities discretionary time spent in non-compulsory activities, also called 'down time activities,’ that can be participated in indoors or outdoors Board Games Gardening Cooking Yoga Sailing Theatre Television Cultural Imperialism • Cultural Imperialism - The creation and maintenance of unequal relationships between civilizations favoring the more powerful civilization • The extensive infusion of one nation’s culture into other nations • Many sociologists believe the global culture is becoming westernized • The most popular culture shared around the world comes from the United States Cultural Imperialism • This theory fails to account for various cross cultural influences (cultural diffusion of music, literature, clothing, and food) • If a global culture eventually exists, it will have many different component sources Counter-Culture • Counter-culture – A subculture whose values and norms of behavior differ substantially from those of mainstream society, often in opposition to mainstream cultural mores