Download Lee Whitmarsh

Lee Whitmarsh
Director of Visual Communication
Texas A&M University-Commerce
Dallas Location
1910 Pacific
Suite 413
Dallas, Texas 75201
214-954-3636
[email protected]
education
Texas State University
Major-Design Communication
Master of Fine Arts Degree awarded May 2012
Summa Cum Laude
Problem in Lieu of Thesis Topic:
Dispensing Relief: Evolving The Prescription Experience
Texas A&M University-Commerce
Major-Art/New Media
Masters of Science awarded May 2005
Baylor University
Major-Commercial Art
Bachelor of Fine Arts awarded 1985
professional training
Print Club London
Adobe Illustrator
Macromedia Director
SIGGRAPH Educators Training
professional practice
Freelance Pre-press Production Designer 1990-present
Client Short List:
Harcourt
Procter and Gamble
VHA
Spence Publishing
Trane
American Standard
York
NEC
Diet Coke
Pepsi
Brinker-Bennigans
American Airlines
selected national professional recognition
How Magazine-MAI catalog
PRINT Annual-Bennigans Menu,
Dennard, Lacey and Associates
How Magazine-Bennigans Menu,
Dennard, Lacey and Associates
New York Publishing-School-Harcourt Books,
Dennard, Lacey and Associates
Communication Arts-Harcourt-Illustration,
Dennard, Lacey and Associates
teaching experience
Texas A&M University-Commerce, 1992-present
British Studies Program, 2012/2014
Texas Christian University, 1994/1998/2000
University of North Texas, 1990
Richland Community College, Eastfield College, 1987/88
courses taught
Art 211 Introduction to Visual Communication
Texas A&M University-Commerce 2012
Art 310 Electronic Media
Texas A&M University-Commerce 1992-Present
Art 416 Advanced Electronic Media
Texas A&M University-Commerce 1993-Present
Art 475 Senior Exit Studio
Texas A&M University-Commerce 2006-Present
Art 497 Silkscreen
Texas A&M University-Commerce 2015
Art 495 Internship
Texas A&M University-Commerce 1992-Present
Art 497 Honors Thesis
Texas A&M University-Commerce 2010-Present
Art 499 Wayfinding: How design gets you from here to there
Texas A&M University-Commerce, British Studies 2012
Regent’s Scholar Trip Abroad 2016
Art 499 Graphic Design: Thinking Visually
Texas A&M University-Commerce, British Studies 2014
ARTS 541 Studio 2: Design Education Theory & Practice
Texas A&M University-Commerce, Guest Lecture/Panel Member
ART 502: Design Teaching Methods / Pedagogy 1: Pedagogy
Texas A&M University-Commerce, Guest Lecture/Panel Member
Art 301 Advanced Computer Graphics
Texas Christian University 1994/1998/2000
Art Second Level Computer Graphics
University of North Texas, 1990
Continuing Education
Richland Community College, Eastfield College 1987-88
university history
Texas A&M University-Commerce
Director of Visual Communication 2005-present
Coordinator of Communication Art 2000-2005
Adjunct Instructor 1992-2000
visual communication program development
July 2000
Program Start-up Responsibilities with a $149,000 budget:
Renovation of 5,000 square feet of classroom and office space
Technical layout of Macintosh and PC computer Labs
Understanding and implementing program technology needs, i.e. needed network layouts, etc.
Researching and purchasing hardware, software and periphials reflective of a professional
practice for both Macintosh and PC computer labs
Interviewing and hiring of all program adjunct faculty; handling their contracts, classroom needs, parking
Reviewing and revising all Communication Art BFA curriculum and mentoring incoming adjuncts
Working closely with the administration of the UCD administration and their architects
All details that brought the program up and running within 60 days from my hire date until the first day of
the 2000 Fall semester.
Program Curriculum
Developed a three tiered curriculum based on a building block pedagogy for 4 majors.
Program course rotation and the introduction of structured educational tiers
Developed and implemented a six semester course rotation for four majors:
Art Direction, Design Communications, Illustration and two tracks in New Media.
This rotation serves a three fold purpose:
As a measure to make sure students went through the program strategically, receiving their
education based on a building-block curriculum pedagogy.
A guarantee to students and their parents of a timely graduation.
An aid in the semester scheduling of 8-17 adjuncts.
August 2003
Progress Assessment
To maintain student success, oversee course work and skill outcome for the program, I authored and implemented a program wide annual assessment. All Visual Communication majors must pass their assessments in
order to proceed in their emphasis: a basic skills assessment will be administered after the third year and an
emphasis assessment will be administered after the fourth year. Students who do not pass their assessments
are required to correct deficiencies before continuing their program. Students are advised of the most expedient way to correct deficiencies by faculty and may be required to repeat courses to strengthen and further
develop their skills areas. All majors must pass their senior exit review prior to graduation. During the fourth
and fifth years, all majors will be required to enter their work in various student shows and competitions.
March 2004
Portfolio Entry Review
Upper level Visual Communication courses in Art Direction, Design Communications, New Media and
Photography are reserved for students who have participated in the portfolio entry process. The entry process
is a tool for the Visual Communication faculty to see student mastery of the art foundations. The portfolio
pieces requested are varied to give each student an opportunity to show their personal strength, whether it be
visual, conceptual, writing, etc. The goal of the portfolio is for a student to convey potential and passion.
May 2008
Senior Exit Show
The Visual Communication program had a portfolio course within it’s curriculum, but it was determined that
a show of the best senior work was needed. I wrote a new course that combined the portfolio course with the
planning and execution of a senior exhibition. The show is driven by a concept determined by the class each
year and they are responsible for all branding and collateral for the event. The annual show, held in May, has
evolved into a respected showcase of the program’s graduating seniors. Countless alumni and other area professionals attend and it is not unusual for students to receive multiple job offers during the event.
January 2015
Viscom Program Move to 1910 Pacific Avenue, 4th Floor
Designed and oversaw of the finish out of over 15,000 square feet of dedicated VisCom space on the fourth
floor of 1910 Pacific Place and administration of a budget of over $300,000. The initial layout of space was
loosely based on the VisCom needs document presented 3 years before, details included the layout of 10 rooms
to best use existing furniture and technology, application of appropriate data placement. I authored a floor plan
to meet the needs of both Visual Communication BFA and MFA degrees, including five lecture rooms, three
computer labs, photo/video studio, and a 1,600 premier letterpress and silkscreen studio. The program also
houses the VisCom Gallery space. The coordination of the move of Visual Communication from Main Street
to Pacific Avenue and overseeing the continued purchases and installation of equipment went well into the
spring semester.
course development
ART 211
Introduction to Visual Communication
An introduction to visual communication in computer based electronic media. Emphasis on typography,
design, and visual concept development through software application methods and techniques
ART 309
Digital Imaging for Communication Art Four Semester Hours
Introduction to digital photo manipulation and the manipulation of other images. Students will learn the
Preparation of images for use with print production, animation and web-based applications. .
ART 310
Electronic Media Four Semester Hours
A broad-based practicum in computer-based electronic media with emphasis on advanced applications in
visual communication. Area of emphasis will include typography, graphic design, illustration, digital imaging,
and pre-press preparation. Prerequisite pass program portfolio entry
ART 311
Multimedia I Four Semester Hours
An introduction to producing multimedia presentations. students learn authoring techniques to incorporate
digital imagery, audio and video into a running interactive presentation.
ART 312 Four Semester Hours
Internet Development I
Introduction to web site design and publishing. Students learn the basics of HTML programming to incorporate graphics into functional interactive sites, including HTML tags, frames and scripting.
ART 313 Four Semester Hours
Interactive Vector Graphics and Animation
Vector-based graphics for the implementation of internet applications ranging from a navigational interface to
2D animation.
ART 317 Four Semester Hours
Three-Dimensional I
Overview of 3D modeling, texturing, lighting, and animation. Exploration of the tool sets involved in creating
and animating the 3D scene.
ART 410 Four Semester Hours
Three-Dimensional II
The creation of complex mechanical and organic 3D objects. Students explore the fundamentals of lighting,
mapping, and rendering of 3D models.
ART 411 Four Semester Hours
Multimedia II
An introduction to producing multimedia presentations. students learn authoring techniques to incorporate
digital imagery, audio and video into a running interactive presentation.
ART 412 Four Semester Hours
Internet Development II
An introduction to the preparation of video files for use on the internet. This course explores video in the
context of visual communication. Students learn basic videography skills and editing techniques with the goal
to incorporate video components into advanced course projects.
ART 414 Four Semester Hours
Motion Graphics
Exploration of linear animation. Students will learn the basics of how to composite and apply special effects
to graphics, audio, and video over a time sequence.
ART 416 Four Semester Hours
Advanced Electronic Media
Advanced study in electronic media with emphasis on complex illustration and graphic design, focusing on creative problem-solving and individual style.
ART 417 Four Semester Hours
Three-Dimensional III
Creation of complex environments with multiple 3D objects. Emphasis on the creation of realism through the
use of custom mapping, lighting and rendering.
ART 418 Four Semester Hours
Three-Dimensional IV
Animation of three-dimensional environments and incorporation of special effects in time based sequence.
Art 462 Four Semester Hours
Visual Communication Branding
ART 463 Four Semester Hours
Advanced Typography
Advanced study of typography and it’s application in visual communication. Students learn through concept
development, typographical refinements and polished execution of projects focusing on type as the main
design element.
ART 464 Four Semester Hours
Advanced Processes
Hands on, practical application of advanced fabrication processes as applied to packaging, direct mail, brochure
and promotional visual communication projects with intent of developing industry knowledge. Course will use a
broad base of techniques, including letterpress and bookbinding.
ART 466 Four Semester Hours
Design Communications II
Development of portfolio pieces using a variety of design concepts, methods, and technologies. Emphasis upon
the visual and thematic relationship between design and headline or simple body copy.
ART 468 Four Semester Hours
Design Communications IV
Continuation of advanced problems in design communications for students in design and art direction. Emphasis
upon conceptual design applications to branding across a broad range of products for a
single client.
ART 472 Four Semester Hours
Art Direction
Problems in advertising art from the perspective of an art director. Emphasis upon contemporary trends in advertising, brainstorming and group concept-forming techniques. Relationships between concept, design, and copy
will be emphasized.
ART 473 Four Semester Hours
Advertising Art Concepts and Copywriting I
Problems in advertising art concepts and copy writing, with emphasis on brainstorming and group
collaboration.
ART 474 Four Semester Hours
Advertising Art Concepts and Copywriting II
Advanced problems in advertising art concepts and copy writing. Prerequisite Art 365 and 472, or permission of
the instructor.
ART 475 Four Semester Hours
Visual Communication Senior Studio
Instructs soon to be graduating students to towards prepared to enter the work force. Fosters an understanding
what types of career avenues are available in the design, advertising and new media industries. Aids in understanding professional dynamics and procedures in agencies/studios through speakers and field trips. Focuses student
portfolios towards personal career objectives to become more marketable.
ART 407
History of Graphic Design Three Semester Hours
A survey of the evolution of graphic arts as they relate to the history of art. Topics include formal, stylistic,
social, political, economic, and historical aspects. Emphasis on art movements, schools of thought, individuals,
and technology as they interrelate with visual communication.
ART 408 Three Semester Hours
History of Advertising and Consumerism Hours: 3
This course is designed to give a broad overview of the nature of a consumerist society. Lectures will explore
the history, causes, and types of consumerism, the significance of some purchase categories, America’s evolving definition of “the good life,” the impact of advertising, and the role of the individual in this complex
socio-economic dynamic
ART 409 Three Semester Hours
History of New Media
A survey of the technology, ideas, and movements of new media as used in visual communication. Course
focuses on new media technologies in historical and social contexts.
personal educational recognition
2013 DSVC Golden Orchard Lifetime Achievement in Teaching Award
“This award acknowledges college professors who have strengthened our profession and raised the bar for all
of us by nurturing class after class after class of outstanding communicators. They are recognized for a career’s
worth of cultivating a Golden Orchard of consistent, significant and enduring impact on our design community
through the contribution and creativity of their students.”­—Dallas Society of Visual Communications
I am the sixth recipient of this award since it’s inception in 1998.
2005 DSVC Golden Apple Teacher of the Year Recipient
The National Student Show, an annual showcase of design work presented by the Society of Visual
Communication (DSVC). The DSVC awards the Golden Apple annually to an outstanding professor at
a college, university, or art school after evaluating student essays in recognition of nominees and their
contribution to the student’s Design career path. This Teacher of the Year award and is presented annually
to the educator whose understanding of the visual communications professions, superior curriculum, and
exemplary mentoring are evident in the collective quality of the work submitted by his/her students that year in
the National Student Show and Conference. The DSVC considers only those candidates whose students nominate a professor by submitting a completed entry form and short essay.
The DSVC is an organization founded by visual artists for visual artists that seeks to elevate the standards of
visual communications. DSVC is made up of over 900 members, comprised of designers, illustrators, photographers, writers, production artists, filmmakers, artist representatives, art directors, and creative directors, vendors
and suppliers.
selected international program recognition
2013 One Club International Student Scholarship
Scholarships of $1,000 were awarded to Nick Thomas and Jenna Rushing, art direction students of the program.
Other institutions to receive scholarships were, Berghs School of Communications Switzerland, Fondazione
Accademia di Comunicazione, Italy and the School of Visual Arts, New York
2012 One Show International Student Exhibition
Chosen for the fifth year to be part of 27 select schools from 13 cities and 5 countries exhibiting their top work.
Each year, The One Club’s Annual Student Exhibition invites select schools of advertising and graphic design to
showcase their top students’ portfolios. Industry creatives and recruiters visit the exhibition to find new talent and
to find out what inspires aspiring creatives. The Exhibition is held in New York City.
2011 One. A Magazine.
The Future in Advertising: The One Club in New York City featured work by art direction and copywriting students at Texas A&M-Commerce. The school was one of just four highlighted in the club’s official publication,
The periodical is considered by many to be the preeminent index of creative standards for advertising professionals in the world. A two-page spread in the January 2011 edition features selected work from four students of the
Visual Communication program. The other schools featured in the latest publication were the London College of
Communication, the Chicago Portfolio School and California State University.
2010 Best School in Art Direction by CMYK Magazine
CMYK Magazine’s quarterly is open to emerging artists across the globe in the fields of art direction, copywriting,
design, photography and illustration. Each issue of CMYK Magazine features as many as 100 selections from more
than 80 art-design students attending over 30 of the world’s leading art-design schools, departments and workshops.
Every piece is selected for print by the industry’s most influential creative professionals. Each year a school program
is chosen as the best in each category: art direction, copywriting, design, photography and illustration.
selected recent student recognition
The One Show (NYC)
The One Club exists to champion and promote excellence in advertising and design in all its forms. It is the
world’s foremost non-profit organization devoted to elevating creative work in the industry. It seeks to celebrate the legacy of creative advertising and to use that legacy to inspire future generations. The One Club
is the ‘keeper of the flame’ for advertising creatives. The One Show remains the pinnacle of achievement
by providing a showcase of the world’s best work, and by inviting collaboration among individuals that are
actively developing outstanding work. Students from 107 colleges and universities in 21 countries submit over
2000 pieces to compete in eight categories including advertising, design and interactive
2016 Merit-Kelly Gillit, Justin Smith, Promise Hamilton, Carmen Hernandez
2014 Merit-Rocio Ramirez
Merit-Demi Aggoro
2013 GOLD-Paige Vincent
Merit-Jesse Burns, Jenna Rushing
Merit-Simon Stipp
Merit-Kari Malone, Lucy Giron
2012 Merit-Lucy Giron
Merit-Nick Thomas
Merit-Simon Stipp
2011 Merit-Kat Brown
Merit-Nate Brown
Merit-Ronnie Allman
Merit-Macie Freeman
2010 Merit-Jacob Latchem
Merit-Salar Ziaei
Merit-Jaime Villalva
Merit-Kat Brown
2009 Bronze Pencil-Mike Merrit
Jacob Latchem was selected as one of only 10 whose concepts made the
Client Pitch competition.
thedieline.com
The Dieline is dedicated to the progress of the package design industry and its practitioners, students and
enthusiasts. Its purpose is to define and promote the world’s best packaging design, and provide a place where
the package design community can review, critique and stay informed of the latest industry trends and design
projects being created in the field. From that point on, The Dieline has become the most visited website on
package design in the world, with readership spanning millions across hundreds of countries.
2014 Aaron Slinkard
2011 thedieline.com with HOW magazine Silver medal Joshua Davis
2011 international student spotlight Nina Cornelison
DSVC National Student Show
The DSVC hosts a National Student Show and Conference that inspires and motivated students from all over
the country. This is the only national creative competition and conference just for students. All college-level
design, art direction, illustration and photography students are invited to submit work to the Show and attend
the three day Conference.
2014 One Best in Category
2013 Two Best in Category
2012 Best Packaging Victor Rodriguez
Logo PETA - Fish Feel Victor Rodriguez
Letterhead Aviator Ales Letterhead Program Lindsay Reynolds
Poster The Voodoo Music Experience Macy Nguyen
2011 Judges Choice
Three Best in Category
2010 Two Best in Category
2009 Two Best in Category
selected recent student recognition
Creative Summit
The Creative Summit was founded by Chris Hill, Texas A&M University-Commerce alumni, to further the
knowledge and spirit of creativity in his students; he taught graduate students for 15 years at Texas State
University - San Marcos. The Creative Summit has grown into a highly respected student competition and
conference that is attended by students and professionals from all over the country. The Summit awards more
than $25,000 each year. Over 2,500 entries are judged with only 130 being accepted into the show.
2013 Student Mentor Scholarship
three $1,000 Scholarships
2012 Student Show-24 acceptances
2011 Student Show-22 acceptances
2010 Student Show-13 acceptances
The Singing Cow Scholarship Award-$2,500 Lauren Jonczak
The Honorary Hoffman Award-$1,500 Derek Heinze
2009 Student Show-26 pieces
CMYK National Student Magazine
Each issue of CMYK Magazine features as many as 100 selections from more than 80 art-design students
attending over 30 of the world’s leading art-design schools, departments and workshops.
Program recognition totals 54 acceptances in the past five years
Including 10 pieces in their 50th anniversary special edition
Luerzer’s Archive Magazine
Archive is a bi-monthly magazine that showcases exceptional advertising from around the world. Read by over
150,00 ad creatives.
Listed in the top 15 programs internationally
Student of the Year nominations:
2010 Justin McCormick
2009 Steve Hancock
Alicia Pol
National ADDYs
The ADDY® Awards is the advertising industry’s largest and most representative competition, attracting over
50,000 entries every year in local ADDY® competitions. The mission of the ADDY® competition is to recognize and reward creative excellence in the art of advertising.
Conducted annually by the American Advertising Federation (AAF), the local ADDY® Awards are the first
of a three-tier, national competition. Concurrently, all across the country, local entrants vie for recognition
as the very best in their markets. At the second tier, local winners compete against other winners in one of
14 District competitions. District winners are then forwarded to the third tier, the national ADDY® Awards
competition
National Winners
2016 Two Golds Kelly Gillit
2010 Silver-$500 Scholarship Jaime Villiva
2009 Best in Show-$1000 Scholarship Alicia Pol
Gold $500 Scholarship Linda Snorina
Gold $500 Scholarship Nicky Ngugyen
Gold $500 Scholarship Alicia Pol
Emerging Graphic Designer Of The Year, Student
Derek Heinze—This award will be awarded to a student who has demonstrated devotion to elevating the art
of graphic design. His work is in the 2010 International Design Awards art book, to be distributed to museum
bookstores nationwide; promotion in an newletter to 100,000 design professionals and potential clients worldwide; year-long coverage on the International Design Awards website; and critical acclaim by our distinguished
panel of judges.
selected recent student recognition
Adobe Achievment Awards
The Adobe Design Achievement Awards celebrate student achievement reflecting the powerful convergence
of technology and the creative arts. The competition - which showcases individual and group projects created with industry-leading Adobe creative software - honors the most talented and promising student graphic
designers, photographers, illustrators, animators, digital filmmakers, game developers and computer artists
from the world’s top institutions of higher education.
2016-8 Semifinalist
2014-Semifinalist
2013-2 Semifinalists
2012-Semifinalist
2011-3 Semifinalist
2010-2 Semifinalist
AIGA 2011 Texas Show-Bonnie Kudlicki
Only student piece accepted. The AIGA Austin, Dallas, and Houston chapters celebrate the best of Texas
design in the Texas Show. Only 4% of work entered was selected to be part of the show which will be published in a catalog as well as part of a traveling exhibition.
Summit Creative Award
The Creative Award’s rigorous evaluative criteria set it apart as the top creative competition for its sector.
Submissions compete against each other, rather than an arbitrary measure, and are evaluated based on the
strength of the big idea, the quality of execution and the ability to communicate and persuade the target audience. It is the only competition rewarding those firms truly deserving of top recognition for creativity.
2010 Summit International Creative Awards
Gold Derek Heinze
Silver Derek Heinze
BronzeDerek Heinze
university Service
committees
Honors Thesis Committee—Head
2016 Amy Ygnaza
2015 Kate Eskridge
2014 Richelle Brown
Richelle Brown
2013 Melissa Archer
Arielle McMahon
Lindsey Durham
2010 Heather Debowshier
Graduate Thesis Committees
2016 Douglas May
Nicole Crenshaw
2015 Deanna Gibsom
2014 Traci McKindra
2013 Lane Baker
Amanda Chaffé
2014 Strategic Task Force Committee
Strategic Task Force Subcommittee Chair-Communication
Marketing and Grand Opening Committee-Pacific Place
QEP Mentor and Committee Member
College Curriculum Committee-Chair
Department Curriculum Committee
Off-Site Location Committee-SACS
TASA(Texas Association of Schools of Art) Conference Board
2013 Department of Art Curriculum Committee
2013 Search Committee for Assistant Professor of Visual Communication
2012 Department of Art Curriculum Committee
2012 Search Committee for Assistant Professor of Communication Art
2011 Department of Art Curriculum Committee
2011 College of Humanities, Social Sciences and Arts Curriculum Committee
2010 Search Committee for Assistant Professor of Communication Art
2008 Department of Art Head Search Committee
2006 Search Committee for Assistant Professor of Communication Art-Head
2005 Search Committee for Vice President for Enrollment Management and Marketing
2004 Department of Art Head Search Committee
Director of Marketing Services Search Committee
2003 Department of Art Head Search Committee
Technology Consultant Committee
2002 Institutional Plan for Distance and Off-Campus Instruction
Educational Lecturing, Recruiting and Travel
University of Southern Mississippi
January 2014­—lecturing, recruiting and program presentation
Tianjin Univeristy of Technology
May 2014­—lecturing, program presentation, recruiting and administration representative
British Studies Program
July 2014­—lecture for program-Tate Modern
TASA Convention
October 2014—round table lecture chair and recruiting
One Show International Student Conference and Awards Show, New York NY
2005-2014 Travel with award winning student group to New York for a week long conference,
portfolio review and award ceremony.
Academy of Art, Seoul Korea
August 2013­—­—lecturing, recruiting and program presentation
BunDang, Seoul Korea
August 2013­—­—lecturing, recruiting and program presentation
KonKuk University. Seoul Korea
August 2013­—judging design show, lecturing, program presentation
Creative Summit, San Marcos TX
2003-2013 Travel with students for a 3-day conference, portfolio review and award ceremony
Texas Education Association Conference
Galveston 2009, Austin 2010, San Antonio 2011
promoting department and University
Booker T. Washington School of Art
Portfolio Review 2004-2013
University of North Texas Job Shadowing Program
2010/2011
lecture on career in design education
current boards
Creative Summit Advisory Committee
Academic Advertising and Design Advisory Committee, Irving ISD
Guild Education Committee
Northlake Computer Graphics Advisory Committee
Cedar Valley Advisory Board
previous boards
Eastfield Design Curriculum Advisory Committee
Educational Committee of AIGA(American Institute of Graphic Arts)
professional affiliations
DSVC (Dallas Society of Visual Communication)
AIGA (American Institute of Graphic Arts)