Download File - Northside Marketing Education

Bell Ringer
What are two non-verbal
communication habits that are most
distracting when someone is talking or
presenting? Explain the behavior and
why it is distracting.
Effective
Communication
What is communication?
• The imparting or exchange of
information or news
• Communication occurs
– Verbally
– Non verbally
– In writing
– Through technology
One way vs. Two way
• One-Way Communication - a person sends a
message to another person and no questions,
feedback, or interaction follow
– Good for giving simple directions
– Fast but often less accurate than 2-way
communication
– Occurs a lot in marketing- (examples)
• Two-Way Communication - the communicator &
receiver interact
 Good for problem solving
Effective two way
communication diagram
Barriers to communication
• Anything that causes a breakdown in communication
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The use of jargon..
Emotional barriers and taboos.
Lack of attention, interest, distractions, or irrelevance to the receiver.
Differences in perception and viewpoint.
Physical disabilities such as hearing problems or speech difficulties.
Physical barriers to non-verbal communication.
Language differences and the difficulty in understanding unfamiliar
accents.
– Expectations and prejudices which may lead to false assumptions or
stereotyping.
– Cultural differences.
–OTHERS???
Why Body Language is
Important
• 7% of the meaning attached to our
messages is conveyed through our
choice of words.
• 55% is conveyed through what is
seen- body language.
• 38% is conveyed through what is
heard- tone of voice, vocal clarity,
and verbal expressiveness.
What do you think when
someone does this?
• Looks at floor
• Puts Hands on hips
• Frowns
• Rolls their eyes
• Smiles 
• Stomps
Definition of Body Language
• Body Language is the gestures,
postures, mannerisms, and eye
contact through which a person
communicates thoughts with
others.
Body Language and
Nonverbal Communication
• Nonverbal communication is
expressing yourself through body
language.
• In other words, body language is a
way to communicate with someone
without saying anything.
Types of Body Language
• Facial expressions
– Cues most people rely on in initial
interactions
– Reflect mood and personality
– Strongly influence people’s reaction to
each other
– Identify the inner feelings of another
person
• Frown
• Smile
Types of Body Language
• Eye contact/eye movement
– Transmit more information than any
other part of the body.
– Holding eye contact for a few seconds or
avoiding eye contact altogether risks
communicating indifference.
• Gestures and posture
– Send messages to people about how
you are reacting to them and to the
situation in which you find yourself.
Types of Body Language
• Mannerisms and personal space
– Has to do with your ability to make
others comfortable
– 4 zones of comfortable distances
•Intimate distance- touching to 18
inches
•Personal distance- 18 inches to 4 feet
•Social distance- 4 to 12 feet
•Public distance- 12 to 15 feet
Improving our
communication
 Improve language
 Improve pronunciation
 Work on voice variation to show emotion
 Identify your body language habits and work to overcome
 Read more
 Listening skills
 Think before you speak
 Speak slowly
 Use simple vocabulary
 Look presentable and confident
 Practice, practice, practice
How is technology affecting
communication?
• Communication can become more
impersonal—interaction with a machine
• Interpersonal skills may diminish—less
tact, less graciousness
• Non-verbal cues lacking
• Alters social context
• Easy to become overwhelmed with
information
Key Vocabulary
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Communication
One Way Communication
Two Way Communication
Sender
Receiver
Message
Feedback
Channel
Communication Barrier
Non Verbal Communication
Human Web Activity
• Directions
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Form a group of 8
Ask each participant to form a circle and join right hands with another
person in the group. Participants must choose someone who is not
standing next to them. They then repeat this step with their left hand,
choosing a different person not standing next to them. Instruct players to
untangle themselves without letting go of hands.
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To make the game more challenging or to temper take-charge personalities, prohibit speaking
for select individuals or use props such as blindfolds.
Solution
Participants will use methods such as twisting, untwisting and stepping
over each other to untie the web. Often the web is untied in a way that
leaves some people facing outward from the circle and others inward. This
is an acceptable solution.
Play Guesstures
• Instructions
1. Divide into two teams. Teams don't have to be even.
1. The teams will alternate turns and send a different actor to Guessture each time.
2. Grab four cards from the blue deck when it's your turn to Guessture. There will be two
words written on every card--pick one from each card you will act out. This gives you a
total of four words to Guessture.
3. Get the Mimer-Timer on a table in front of you and open the arm. Push up the switch
and wind it as far as it will go.
4. Place your four cards in the Mimer-Timer. Put them in order from easiest to hardest with
the easiest on the left.
5. Start the timer by putting the arm down on the Mimer-Timer. Begin to Guessture and
get your team to shout out the word on your card.
6. Grab the card once your team shouts out the word but be quick. If you're too slow the
card will drop into the Mimer-Timer and you won't get any points for that word--even if
your team guessed correctly.
7. Tally the points you were able to get your team to guess. Enter that number on the side
of the Mimer-Timer under scene one.
8. Follow Steps 2 to 6 for team two.
9. Start scene two once everyone has Guesstured once. Choose cards from the red deck
this time. Play continues as in Steps 2 to 7 for scene two.
10.Count all the points on the side of the Mimer-Timer after completing scene two. The
team with the highest score wins.