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“We all should know that diversity
makes for a rich tapestry, and we
must understand that all the
threads of the tapestry are equal in
value no matter what their color.”
― Dr. Maya Angelou,
American poet and civil rights activist
Communicating in
a Global Society
After completing the chapter, you will be able to:
• Describe the global society.
• Identify issues related to communicating in a global
society.
• Describe barriers to communication related to a
diverse workplace.
• Identify areas in which sensitivity is required in a
diverse workplace.
• Explain factors to consider for ethical communication.
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Permission granted to reproduce for educational use only.
Global Workplace
• The ability for worldwide communication and
movement has created a global society in which
goods and services are bought and sold both inside
and outside of the country of origin.
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Permission granted to reproduce for educational use only.
Global Workplace
• We live in a global society.
– Goods and services are bought and sold both inside
and outside of the country of origin.
– People of all cultures travel to other countries and
become part of the workforce there, creating a global
workplace.
– Companies based in other countries, such as an Asian
or European car manufacturer, move to the United
States to open plants and hire American workers.
© Goodheart-Willcox Co., Inc.
Permission granted to reproduce for educational use only.
1. What is a global society?
Answer: a society in which goods and services are
bought and sold both inside and outside of the country
of origin
2. When would an American worker working in a
business on American soil need to learn the
customs of another country?
Answer: if the employer holds onto the culture of its
native country
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Permission granted to reproduce for educational use only.
Communicating
in a Global Society
• Communication in the global workplace
– be aware of customs and tradition
– find out behaviors that are considered offensive and
avoid them
– watch body language
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Permission granted to reproduce for educational use only.
Communicating
in a Global Society
• Verbal communication
– Enunciate—clearly pronounce words
– Speak slowly enough to be understood.
• separate questions
• learn to listen
• avoid yes or no questions
• check for meaning
• write it down
• be supportive of others
• avoid slang
• check your humor
• be polite
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Permission granted to reproduce for educational use only.
Communicating
in a Global Society
• Written communication
– Be aware that words or phrases might translate
differently and cause confusion.
– Follow rules outlined for verbal communication.
– Avoid words that might be misinterpreted.
– Avoid words that might be difficult for someone of
another culture to understand.
© Goodheart-Willcox Co., Inc.
Permission granted to reproduce for educational use only.
Communicating
in a Global Society
• Nonverbal communication
– Know what is accepted when touch, space, and body
language are involved.
– Be aware of customs and traditions of those with
whom you interact. Be sure to understand what is
expected.
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Permission granted to reproduce for educational use only.
Communicating
in a Global Society
• Communication tips
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Permission granted to reproduce for educational use only.
1. What is enunciation?
Answer:
clearly pronouncing words
2. What is the date format used in most countries
other than the US?
Answer:
day, month, year
3. Why is nonverbal communication an especially
sensitive area when communicating with those
from other countries?
Answer: countries have different standards for what is
acceptable, expected, and offensive
© Goodheart-Willcox Co., Inc.
Permission granted to reproduce for educational use only.
Overcoming Barriers
•
•
•
•
•
Body language
Spoken language
Stereotypes
Interpretation of time
Personal space
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Permission granted to reproduce for educational use only.
Overcoming Barriers
• Body language
– Be aware of what nonverbal communication conveys
• eye contact
• shaking hands
• bowing
• how you hold your body (walking, standing, sitting)
© Goodheart-Willcox Co., Inc.
Permission granted to reproduce for educational use only.
Overcoming Barriers
• Spoken language
– Language barriers exist between regions in a country.
– Language barriers exist between cultures.
• English may be a second language.
• Be patient in conversations.
• Make sure everyone understands what is being said.
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Permission granted to reproduce for educational use only.
Overcoming Barriers
• Classifying or generalizing about a group of people
with a given set of characteristics is stereotyping.
– gender, religion, ethnic group
– not acceptable behavior
© Goodheart-Willcox Co., Inc.
Permission granted to reproduce for educational use only.
Overcoming Barriers
• Interpretation of time
– Understand the meaning of time when
communicating with other cultures.
– Plan accordingly.
• Personal space
– the area around you that you feel is your own
– varies from person to person and culture to culture
© Goodheart-Willcox Co., Inc.
Permission granted to reproduce for educational use only.
1. List five areas in which barriers to communication
may occur when communicating with those from
other cultures.
Answer: body language, spoken language, stereotypes,
interpretation of time, personal space
2. What is nonverbal communication?
Answer:
actions, as opposed to words, that send messages
3. In the US, what is a typical personal space for
having a conversation?
Answer:
about two to four feet
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Permission granted to reproduce for educational use only.
Diversity in the Workplace
• Diversity means that we are all different in our own
way, coming together to share and create a dynamic
workplace.
• Workers in the United States come from different
types of families, educational backgrounds, and
even countries.
• melting pot is cultures blending together
• salad bowl is a mixture of identifiable cultures
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Permission granted to reproduce for educational use only.
Diversity in the Workplace
• Culture is shared beliefs, customs, practices, and
social behavior of a group or nation.
• Intercultural differences are a mix of values,
attitudes, and perceptions from various cultures.
• Gender gap is closed by women and men working
together.
• Age gap is closed by people of all ages working
together.
• People with disabilities are integrated in the
workforce.
© Goodheart-Willcox Co., Inc.
Permission granted to reproduce for educational use only.
1. What is the difference between America as a
melting pot and America as a salad bowl?
Answer: a melting pot means that many cultures have
combined to create American culture; a salad bowl means
each culture can still be recognized in American culture.
2. Define diversity.
Answer: we are all different in our own way, coming
together to share and create a dynamic workplace
3. What is culture?
Answer: shared beliefs, customs, practices, and social
behavior of a particular group or nation
© Goodheart-Willcox Co., Inc.
Permission granted to reproduce for educational use only.
Ethical Communication
• Ethics are the principles of what is right and wrong
that help people make decisions
• When creating documents ask:
–
–
–
–
–
Has confidentiality been honored?
Has privacy of the company been protected?
Is the information presented factual and honest?
Has appropriate credit been given to contributors?
Has copyrighted material been used appropriately?
© Goodheart-Willcox Co., Inc.
Permission granted to reproduce for educational use only.
Ethical Communication
• Copyright law
© Goodheart-Willcox Co., Inc.
Permission granted to reproduce for educational use only.
1. What are ethics?
Answer: principles of what is right and wrong that
help people make decisions
2. What is the difference between copyright and
fair use?
Answer: copyright is exclusive rights awarded to the
creator of an original work, and fair use is a doctrine
related to copyright law that allows for limited use of
copyrighted material, without requiring permission
from the author
© Goodheart-Willcox Co., Inc.
Permission granted to reproduce for educational use only.
• In a global society, goods and services are
bought and sold both inside and outside the
country of origin.
• Be patient when verbally communicating with
somebody whose native language is not the
same as yours.
• Workers and managers must learn to handle
barriers to communication that might arise so
they can effectively communicate in the
workplace.
© Goodheart-Willcox Co., Inc.
Permission granted to reproduce for educational use only.
• Diversity means we are different in our own
way, coming together to share and create a
dynamic workplace.
• Ethics are the principle of what is right and
wrong that help people make decisions.
© Goodheart-Willcox Co., Inc.
Permission granted to reproduce for educational use only.