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A European approach to MEDIA LITERACY A Commission’s Communication Matteo ZACCHETTI – EUROPEAN COMMISSION DG Information Society and Media Unit A2 MEDIA programme and media literacy Context and background • Adopted on 20/12/07 • Work started in 2006 • Respect of the subsidiarity principle • Completing EU AV policy under i2010 Why Media Literacy? • Without image, thinking is impossible – Aristotle • A democratic civilisation will save itself only if it makes the language of image into a stimulus for critical reflection, not an invitation to hypnosis - Umberto Eco Why Media Literacy? • The media change • The media consumption and use change • The challenges change Media Literacy may be defined as… The ability to: • Access • Understand and critically evaluate • Create and communicate Media Literacy relates to… • All media • Citizenship, freedom, rights and democracy • Audiovisual heritage and cultural identity • Empowerment of citizens Communication focuses on three areas • Commercial Communication • Audiovisual works • Online environment Policy objectives • Awareness and promotion of good practices • AV authorities to promote media literacy levels • Promote research into assessment criteria ML Communication – Inter-institutional life - Council Conclusions - Opinion of Committee of Regions – - EP – “Prets” Report on media literacy And in 2009 ? - Study on assessment criteria for media literacy levels - Recommendation ? Media Literacy Old George Orwell was wrong. Big brother isn't watching. He's singing and dancing. He's pulling rabbits out of a hat. Big brother is busy holding your attention every moment you are awake. Chuck Palahniuk Contacts Matteo ZACCHETTI European Commission - DG Information Society and Media MEDIA programme and Media Literacy unit [email protected] http://ec.europa.eu/comm/avpolicy/media_literacy/index_en. htm