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Communication in Business
AOS 272
What is Business Communication?

Business = occupation, profession
= a profit-seeking concern

Organization = a group of people working
together

Communication = exchange thoughts or
information
Think of your work place:




How do we
communicate?
Who is the
sender?
Who is the
receiver?
What are the
channels?
The Model of Communication
Sender
Noise
Receiver
Important Facts about Communication



The goal of communication is shared
meaning.
Communication is transactional.
Communication is a human activity and
subject to:



Errors
Misunderstanding
Failure
Think of your goals:

How can the ability to communicate help
you?
–
–
–
At home?
At work?
In relationships?
“If I went back to college again, I’d concentrate
on two areas: learning to write and to speak
before an audience. Nothing in life is more
important than the ability to communicate
effectively.”
-- Gerald R. Ford, 38th President of the U.S.
Critical Skills in Communication





Organizing information and ideas
Presenting information and ideas coherently
and persuasively
Listening effectively
Communicating effectively with diverse
audiences
Using technology effectively
Ethics in Business

An oxymoron?
Skills, cont.



Using correct business English
Practicing appropriate business etiquette
Communicating ethically
Business Communication
Practical
Persuades
and
recommends
Factual
Effective
Business
Comm.
Conveys
responsibilties
Clear and
concise
Directions and Networks


Internal/External
Formal
–
–
–

Horizontal
Upward
Downward
Informal (a/k/a ???)
Why communication is more important
than ever:





Globalization and workforce diversity
Increase in information and its value
Changing technology
Organizational changes
Reliance on teamwork
How has technology changed in the
last 5 years?
Communication Barriers






Distractions
Information overload
Perceptual differences
Language differences
Restrictive environments
Deceptive tactics