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Chapter 1
Communication
Overview
Introduction to Communications
Applications
“Few things can help an
individual more than to
place responsibility on him,
and to let him know that you
trust him."
-Booker T. Washington
Building
Responsibility
Build responsible communication skills
by using ethical, clear messages
Both verbal and non-verbal communications
have impact
What are Ethics?
"Ethics: A person's
sense of right and
wrong."
The Foundation for Good
Communication - Values
Three essential elements
Good, ethical person
Communicate
constructively
Care about your
audience
Major Parts of
Communication Process
The four major parts of
communication are:
 Sender
 Message
 Receiver
 Feedback
The Communication
Model
Sender (transmits message)
 Message (words, body language
and symbols that convey an ideas)
Receiver (interprets message)
 transmits feedback through words,
body language and symbols
Communication Model
FEEDBACK
Facial expressions, eye contact,
Body language, questions
MESSAGE
Word, tone, gestures,
Facial Expressions
What are Responsibilities
of the Sender?
Think before you speak
Articulate your words
Watch the receiver
What are Responsibilities
of the Receiver?
Ask questions
Learn about issues
and people
Relate to their
background
Barriers to
Communication
A responsible communicator works to
eliminate barriers or road blocks
Attitudinal
Cultural
Educational Environmental
Social
Stereotyping
Stereotyping
Labeling people based on
their group and a
preconceived idea
Non-Verbal
Communication
 Body Language
 Facial Expressions
 Symbols
A symbol is anything
that stands for an idea.
Possessions
Clothing
Signs
Gestures
Common = goodbye, hello, no, yes, I don’t
know, peace
–4 U
Forms of
Communication
Conversation with yourself =
Intrapersonal
One-on-one communication =
Interpersonal
Communicating with more than
one = Group
Forms of
Communication
Television, Internet, radio =
mass media
Art of studying public speaking =
rhetoric or oratory
Another name for a speaker =
orator
Aristotle’s Three Types
of Appeals
Logical appeal = sequence in
organization and analysis
Emotional appeal = strikes a
chord
Ethical appeal = natural honesty
Where might you find each kind?