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Ch2-1. On Language
授課老師:蘇以文
I-wen Su
【本著作除另有註明外,採取創用CC「姓名標示
-非商業性-相同方式分享」台灣3.0版授權釋出】
The “Work” under the Creative Commons
Taiwan 3.0 License of “BY-NC-SA”.

Human Activity-- to make one understood by
another, and to make others understand what
was in his mind
Wiki Ragesoss
Learn ATM Spanish
Father motivates child to learn Spanish by
having her withdraw
allowance from ATM.

An instrument of social interactions
between human beings, used with the primary
aim of establishing communicative relations
between speakers and addressees.
Jewish New Year (1994)
What is Language?
Language is more than just communication, it is
the primary method by which we do things together.
Language is the accumulation of shared-meaning
- of common ground.
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One study at UCLA indicated that up to 93
percent of communication effectiveness is
determined by nonverbal cues.
Another study indicated that the impact of a
performance was determined
◦ 7 percent by the words used
◦ 38 percent by voice quality
◦ 55 percent by the nonverbal communication

Linguistic vs. paralinguistic
Mehrabian, A. 1981.
Silent messages:
Implicit communication
of emotions and attitudes.
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facial expressions,the clues in our voices
("vocal paralanguage")
hand gestures
body movements ("kinesics"),
touch ("haptics")
personal space
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Research shows that clues in the nonverbal
"channels" of communication (how something
is said) are often more important than words
alone (what is said).
Multicultural differences in body language,
facial expression, use of space, and especially,
gestures, are enormous and enormously open
to misinterpretation
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are unwritten and never taught
What would a woman react when her personal
space is invaded by other people?
a. She will ask them to sit somewhere else
b. She will stare at the space "invaders"
defiantly, but she will not move
c. She will leave, saying nothing to the
people who invaded her personal space
NTU 王維新
a. I'm scared like a bunny
b. I've been hearing things about you
c. I'm angry
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Humanresources.about.com
Listen With Your Eyes
Tips for Understanding Nonverbal
Communication
Susan M. Heathfield
Cartoon: Non-verbal communication
Wildt, Chris
Hi
Lo
He’s bloody
retarded!
…………
(silence)
(blah blah blah)
Mr. High Context Culture
NTU 王維新
V
Mr. Low Context Culture
Calvin and Hobbes
by Bill Watterson

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While traveling in another country, an
American woman who stayed with a local
family was honored by being served the ‘most
delicious’ food of the world: a plate of stinky
Tofu.
Can you guess the country she was visiting?
Work
p.7
Licensing
Author/Source
Wiki Ragesoss
http://commons.wikimedia.org/wiki/File:Convers
ation_at_Wikimania_2010_4.jpg
2011/10/4 visited
Mehrabian, A. 1981. Silent messages:
Implicit communication of emotions and attitudes.
Belmont, CA: Wadsworth
and used subject to the fair use doctrine of the
Taiwan Copyright Act Article 50 by NTU OCW
NTU 王維新 攝 (2011)
NTU 王維新 繪製 (2011)