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Coordinated Management of Meaning (CMM) Joanne Collins, Simon Shattock and Rukiya Jemmott Outline • Definition of CMM • Introduction to the hierarchy and Daisy models. • Use of CMM theory to analyse and understand conversations Definition • CMM is a communication theory • Its foundation is located within the social constructionist paradigm • Its focus is on interpersonal communication • CMM has now developed into what its founders consider a “practical theory,” a theory which aims to help make life better for real people in the real world. • In this theory we are understood as ‘moral beings’ Conversations • When we enter conversation with ‘other’ we manage the question “what should I do?” not “what do I know?” • What we do is based on the idea of ‘moral logic’. How we think we should act? As well as a number of contextual factors. E.g. are we in a social context, work context, with family, with enemies, etc… Daisy model • Formerly called atomic model is a tool to help the individual visually work with and think about the multiple ‘selves’ in a moment that is influencing us. • Example me and migration Exercise 15-20 mins Turn to your partner and describe how you would introduce yourself in different contexts: • At home • At work • Abroad • To a stranger • What are the differences that emerge? What are the consistencies? What do you notice Basics for conversations • What is the relationship between actors? • What are the identities being claimed and accorded? • What rules or conventions are each of the participants drawing on? • What is the episode being made? • What actions are being performed? • What discourses give legitimacy to our actions? (moral logic, what we call on to say we are entitled) Example • My client and her absent father in a recent meeting. Requested a meeting with me and her father following a period of his absence from her life. • Came with a list of questions for him • Made him write down all he did wrong. How People Tell Their Stories 1. Every act of speech exists in four contexts: 2. An episode is a communication routine that has boundaries and rules (e.g. phone-call home cause you’re running late, flowers to say you’re sorry, cleaning when you’re happy, not wanting to go home cause you’re in trouble!) 3. A relationship between persons-in conversation suggests how speech might be interpreted 4. Self-Identity 5. Culture describes webs of shared meanings and values. 6. Communication is mutually influencing. Both parties affect and are affected by the other. Contexts co-evolve as people speak. Reality is created “in the space between” as people speak Moral Logic • • • • Entitlements – what do you have a right to Obligations – what should you do Prohibition – what you are not allowed to do Legitimations – what are you allowed Critique 1.Core ideas difficult to pin down 2.Lack of consistency in use of terms 3.Can be enlightening, also perplexing 4.CMM focuses on communication in the formation of shared social realities. What else influences our social realities? Referral • Role play – 20 mins • Needing 6 people • Following role play in teams you need to identify the highest context marker for the conversation as it evolves (from the hierarchy model) • What is your hypothesis about the family? • What are you curious about and ? • What would you want to speak with the family about if you could? Closing thoughts on CMM • What do you think about the model? • What appeals to you? • What puts you off? • How might you use it?