Download Multimedia Development Team II

MULTIMEDIA
DEVELOPMENT TEAM
BITM 1113
(Multimedia Systems)
LEARNING OUTCOMES:


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To identify the team members in Multimedia
Production
To identify the roles and responsibility of each
team members
To create and assembling a Multimedia
Production Team
INTRODUCTION
 Successful
multimedia
projects begin with selecting
“team player”.
 Selection is only the beginning
of a team building process that
must continue through a
project’s duration
 Team building refers to
activities that help a group
and its members function at
optimum levels of performance
by creating a work culture
incorporating the styles of its
members.
MEMBERS
OF A
MULTIMEDIA TEAM
•
A team of skilled individuals is required
to create a good multimedia project.
•
Team building refers to activities that
help
a group and its members function at
optimal levels.
•
The diverse range of skills required for
a project is called the multimedia
skillset.
MEMBERS
•
OF A
MULTIMEDIA TEAM
A multimedia team consists of the
following:
–
Project manager
-Multimedia designer
–
Interface designer
-Writer
–
Video specialist
–
Audio specialist
–
Multimedia programmer
–
Producer for the Web
–
Computer programmers
ROLES AND RESPONSIBILITIES
IN A MULTIMEDIA TEAM
•
The project manager is responsible for:
–
The overall development, implementation,
and day-to-day operations of the project
–
The design and management of a project
–
Understanding the strengths and limitations
of hardware and software
–
Ensuring people skills and organizational skills
–
Conveying information between the team
and the client
ROLES AND RESPONSIBILITIES
IN A MULTIMEDIA TEAM
•
The project manager is responsible for:
–
The overall development, implementation,
and day-to-day operations of the project
–
The design and management of a project
–
Understanding the strengths and limitations
of hardware and software
–
Ensuring people skills and organizational skills
–
Conveying information between the team
and the client
PROJECT MANAGER
 Center
of the action
 Responsible for overall
development and implementation
for project and day to day
operation
 Budgets, schedules, creative
sessions, time sheets, illness,
invoices, team dynamics.
 2 major areas of responsibilities
design
 management
 understand
strengths and
limitations of hardware and
software
 people skills and organizational
skills
ROLES AND RESPONSIBILITIES
IN A MULTIMEDIA TEAM
Project Manager
Mark Williams
Production of a CD-ROM
reference guide at Microsoft
involved a core team headed
by project manager Mark
Williams, along with
additional specialists,
technicians, and assistants,
who were brought on board
as needed.
ROLES AND RESPONSIBILITIES
IN A MULTIMEDIA TEAM (CONTINUED)
•
Multimedia designer – This team
consists of:
–
Graphics designers, illustrators, animators,
and image processing specialists who deal
with
visuals, thereby making the project appealing
and aesthetic
–
Instructional designers, who make sure that
the
subject matter is presented clearly for the
target
audience
ROLES AND RESPONSIBILITIES
IN A MULTIMEDIA TEAM (CONTINUED)
Multimedia designer – This team
consists of:
–
Interface designers, who devise the
navigational
pathways and content maps
–
Information designers, who structure content,
determine user pathways and feedback, and
select
presentation media
ROLES AND RESPONSIBILITIES
IN A MULTIMEDIA TEAM (CONTINUED)
Multimedia
Designer
Kurt Andersen
Kurt Andersen is an
instructional designer and
was a senior designer at the
George Lucas Educational
Foundation, where he
designed multimedia
prototypes for middle
school math and science
curricula.
MULTIMEDIA DESIGNER
 look
and feel of a
multimedia project
should be pleasing,
aesthetic, inviting
and engaging
 instructional
designer
 shift point of view to
be empathetic with
end users
ROLES AND RESPONSIBILITIES
IN A MULTIMEDIA TEAM (CONTINUED)
•
An interface designer is responsible for:
–
Creating a software device that organizes
content,
allows users to access or modify content, and
presents that content on the screen
–
Building a user-friendly interface
ROLES AND RESPONSIBILITIES
IN A MULTIMEDIA TEAM (CONTINUED)
Interface Designer
Nicole Lazzaro
Nicole Lazzaro is an awardwinning interface designer
with XEODesign in Oakland,
California, and teaches
interface design at San
Francisco State University’s
Multimedia Studies Program.
She spends her days thinking
of new ways to design
multimedia interfaces that feel
more like real life.
INTERFACE DESIGNER

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
interface provides control
to the power who use it
make sure user does not
get left out
good ID will create a
product that rewards
exploration and
encourages use
project should maintain
visual consistency
navigation, icons, screen
elements
knowing authoring system
is crucial
WRITER
they create character, action,
point of view and interactivity
 they write proposals, script for
voice over and actors’
narration
 they write text screens to
deliver messages and develop
characters designed for an
interactive environment
 multimedia writing is
different from writing a film
or video script

ROLES AND RESPONSIBILITIES
IN A MULTIMEDIA TEAM (CONTINUED)
Writer
Domenic Stansberry
Domenic Stansberry is a
writer/designer who has
worked on interactive
multimedia dramas for
commercial products. He
has also written for
documentary film and
published two books of
fiction.
VIDEO SPECIALIST





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maybe 1 person and 1
camera/camcoder
responsible for an entire team of
videographers, sound technicians,
lighting designers, set designers,
script supervisors, production
assistants and actor.
Must be a seasoned professionals 
managing all phases of production
from concept to final edit.
Understand the potentials and
limitations of the medium
affect video production : get the most
out of it
Decide whether to build sets or shoot
in front of a blue screens
Experts in editing  software and
machine
ROLES AND RESPONSIBILITIES
IN A MULTIMEDIA TEAM (CONTINUED)
•
A video specialist needs to understand:
–
The delivery of video files on DVD, or the Web
–
How to shoot quality video
–
How to transfer the video footage to a
computer
–
How to edit the footage down to a final
product
using a digital nonlinear editing system (NLE)
ROLES AND RESPONSIBILITIES
IN A MULTIMEDIA TEAM (CONTINUED)
Video Specialist
Oliver Streuli
Oliver Streuli has worked as a postproduction editor on several
Hollywood productions (Silence of
the Lambs, Family Man, and Rush
Hour 2). He currently works in
Switzerland, where he specializes in
post-production of commercials,
corporate marketing and educational
videos, and broadcast programming.
AUDIO SPECIALIST
 Person
who make a multimedia
program come alive
 Designing and producing music,
voice-over, narrations and
sound effects.
 Help from



composer
audio engineer
recording technicians
 Responsible
for locating and
selecting suitable music and
talent, scheduling recording
sessions, digitizing and editing
recorded material into computer
files.
ROLES AND RESPONSIBILITIES
IN A MULTIMEDIA TEAM (CONTINUED)
•
An audio specialist is responsible for:
–
Locating and selecting suitable music talent
–
Scheduling recording sessions
–
Digitizing and editing recorded material into
computer files
ROLES AND RESPONSIBILITIES
IN A MULTIMEDIA TEAM (CONTINUED)
Audio Specialist
Chip Harris
Chip Harris studied trumpet and
electronic music composition at the
Peabody Conservatory of Music,
and he has worked with the noted
composer Jean Eichelberger Ivy.
He has recorded releases on major
and independent labels, including
Atlantic, RCA, and Warner Brothers;
has composed music for CD-ROM
titles for Virgin Games, Accolade,
and E-greetings; and has created
soundtracks for Clio and Joey
award-winning spots.
MULTIMEDIA PROGRAMMER
Integrates all the multimedia
elements of a project into a
seamless whole using an
authoring system or
programming language.
 Range from coding simple
displays of multimedia elements
 controlling peripheral devices
 E.g: Lingo, Java, C++,
ActionScript
 Has ability to quickly learn and
understand systems
 Programmer will build
extensions to the authoring and
presentation suite in order to
add the desired capacity/effect
 Delivering quality programming
on tight schedule

ROLES AND RESPONSIBILITIES
IN A MULTIMEDIA TEAM (CONTINUED)
•
A multimedia programmer, also called a
software engineer:
–
Integrates all the multimedia elements into a
seamless project, using authoring systems or
a programming language.
–
Writes codes for the display of multimedia
elements, and to control various peripheral
devices.
–
Manages timings, transitions, and record
keeping.
ROLES AND RESPONSIBILITIES
IN A MULTIMEDIA TEAM (CONTINUED)
Multimedia
Programmer
Hal Wine
Hal Wine is a programmer familiar
with both the Windows and Macintosh
environments. In his
many years of experience, he has worked
in most of the important areas of
computing and for many
of the leading computing companies.
PRODUCER
Interact with all levels of
management, network
teams and development
teams to provide efficient
project solutions
 Managing documents and
developing web projects

ROLES AND RESPONSIBILITIES
IN A MULTIMEDIA TEAM (CONTINUED)
•
Multimedia producer for the Web:
–
Web site producers put together a
coordinated set
of pages for the Web.
–
They also co-ordinate updates and changes.
ROLES AND RESPONSIBILITIES
IN A MULTIMEDIA TEAM (CONTINUED)
Producer
Kevin Edwards
Kevin Edwards is Senior Multimedia
Producer for CNET, a publicly traded
media company that integrates
television programming with a
network of sites on the World Wide
Web.
Team Members should:
•Join in group activities
•Be creative
•Open to change
•Stay alert
•Keep the vision in mind
The Team Culture is
•Everyone working together
to achieve the task
•Respect for each other’s
skills
•A sharing of success and
failures
•Mutual support when
needed
Clients
•MM Novice (has not seen any MM products)
•Some Experience (know what it is)
•Experienced (have worked on a project before)
•Those who think they are experts !!
Client & End-User
•Client is the person with the funds
•End-User is the person who will be using the product
Testing should be done by:
•Novice
•Client
•End-Users
Summary
• The diverse skills required to create a
multimedia project are called the
multimedia skill set.
• Team building refers to activities that help a
group and its members function at optimal
levels of performance.
• Roles and responsibilities are assigned to
each team member in a multimedia project.