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Copyright 2016 © McGraw-Hill Education. Permission required for reproduction or display
Spotlights and Illusions
 Spotlights
 Spotlight effect

Belief that others are paying more attention to one’s
appearance and behavior than they really are
 Illusions
 Illusion of transparency

Illusion that our concealed emotions leak out and can be
easily read by others
Copyright 2016 © McGraw-Hill Education. Permission required for reproduction or display.
Research Close-Up: On Being
Nervous about Looking Nervous
 Examples of interplay between our sense of self and
our social world
 Social surroundings affect our self-awareness
 Self-interest colors our social judgment
 Self-concern motivates our social behavior
 Social relationships help define our self
Copyright 2016 © McGraw-Hill Education. Permission required for reproduction or display.
Self-Concept: Who Am I?
 A person’s answers to the question, “Who am I?”
 Take time to answer this question…

Are your answers more relational (collectivist) or about self
(individualist)?
Copyright 2016 © McGraw-Hill Education. Permission required for reproduction or display.
At the Center of Our Worlds: Our
Sense of Self
 Schema
 Mental templates by which we organize our worlds
 Self-schema
 Beliefs about self that organize and guide the processing
of self-relevant information
Copyright 2016 © McGraw-Hill Education. Permission required for reproduction or display.
Development of the Social Self
 What Determines Our Self-Concept?
 Roles we play
 Social identities we form
 Comparisons we make with others
 How other people judge us
 Surrounding culture
Copyright 2016 © McGraw-Hill Education. Permission required for reproduction or display.
Development of the Social Self
 The Roles We Play
 New roles begin as playacting then become reality
 Social Comparisons
 We compare ourselves with others and consider how we
differ


We tend to compare upward
Can diminish satisfaction
Copyright 2016 © McGraw-Hill Education. Permission required for reproduction or display.
Development of the Social Self
 Success and Failure
 Our daily experiences cause us to have empowerment or
low self-esteem
 Other People’s Judgments
 Looking-glass self

How we think others perceive us as a mirror for perceiving
ourselves
Copyright 2016 © McGraw-Hill Education. Permission required for reproduction or display.
Self and Culture
 Individualism
 Concept of giving priority to one’s own goals over group
goals and defining one’s identity in terms of personal
attributes rather than group identifications


Independent self
Western cultures
Copyright 2016 © McGraw-Hill Education. Permission required for reproduction or display.
Self and Culture
 Collectivism
 Giving priority to the goals of one’s group and defining
one’s identity accordingly


Interdependent self
Asian, African, and Central and South American cultures
Copyright 2016 © McGraw-Hill Education. Permission required for reproduction or display.
Self and Culture
 Culture and Cognition
 Richard Nisbett’s The Geography of Thought (2003)

Contends that collectivism results in different ways of
thinking
 Asians tend to think more in relationships than Americans
 Americans see choices as expressions of themselves.
Copyright 2016 © McGraw-Hill Education. Permission required for reproduction or display.
Culture and Self-Esteem
 Culture and Self-Esteem
 In collectivist cultures


Self-concept is context-specific rather than stable
Conflict takes place between groups
 In individualistic cultures


Self-esteem is more personal and less relational
Conflict takes place between individuals
 Crime
 Divorce
Copyright 2016 © McGraw-Hill Education. Permission required for reproduction or display.
Self-Knowledge
 Predicting Our Behavior
 Planning fallacy

Tendency to underestimate how long it will take to complete a
task
Copyright 2016 © McGraw-Hill Education. Permission required for reproduction or display.
Self-Knowledge
 Predicting Our Feelings
 Studies of “affective forecasting” reveal people have the
greatest difficulty predicting the intensity and the
duration of their future emotions


Impact bias
 Overestimating the enduring impact of emotion-causing
events
Immune neglect
 Tendency to neglect the speed and strength of the
“psychological immune system” which enables emotional
recovery and resilience after bad things happen
Copyright 2016 © McGraw-Hill Education. Permission required for reproduction or display.
Self-Knowledge
 The Wisdom and Illusions of Self-Analysis
 Dual attitude

Automatic implicit attitudes regarding someone or something
often differ from our consciously controlled, explicit attitudes
Copyright 2016 © McGraw-Hill Education. Permission required for reproduction or display.
What is the Nature and Motivating
Power of Self-Esteem
 Our overall self-evaluation or sense of self-worth
 Specific self-perceptions have some influence
 Feedback is best when it is true and specific
Copyright 2016 © McGraw-Hill Education. Permission required for reproduction or display.
Self-Esteem Motivation
 Self-esteem maintenance
 Self-esteem threats occur among friends whose
successes can be more threatening than that of
strangers
 Terror Management Theory states humans must find
ways to manage their fear of death.
Copyright 2016 © McGraw-Hill Education. Permission required for reproduction or display.
The Trade-off of Low vs High Self
Esteem
 Narcissism: Self-Esteem’s Conceited Sister
 Delroy and Williams (2002)

“The Dark Triad” of negative traits
 Narcissism
Copyright 2016 © McGraw-Hill Education. Permission required for reproduction or display.
Self-Efficacy
 How competent we feel on a task
 Leads us to set challenging goals and to persist
Copyright 2016 © McGraw-Hill Education. Permission required for reproduction or display.
What is Self-Serving Bias
 Tendency to perceive oneself favorably
 Explaining positive and negative events

Self-serving attributions
 Tendency to attribute positive outcomes to oneself and
negative outcomes to other factors
 Contribute to marital discord, worker dissatisfaction, and
bargaining impasses
Copyright 2016 © McGraw-Hill Education. Permission required for reproduction or display.
Self-Serving Bias
 Can We All Be Better than Average?
 Most people see themselves as better than the average
person on the following dimensions



Subjective
Socially desirable
Common dimensions
Copyright 2016 © McGraw-Hill Education. Permission required for reproduction or display.
Self-Serving Bias
Areas in which we believe we are above average
 Ethics
 Parental support
 Professional competence
 Health
 Virtues
 Attractiveness
 Intelligence
 Driving
Copyright 2016 © McGraw-Hill Education. Permission required for reproduction or display.
Self-Serving Bias
 Unrealistic Optimism
 Is on the rise
 Illusory optimism increases our vulnerability
 Defensive Pessimism
 Adaptive value of anticipating problems and harnessing
one’s anxiety to motivate effective action
Copyright 2016 © McGraw-Hill Education. Permission required for reproduction or display.
Self-Serving Bias
 False Consensus Effect
 Tendency to overestimate the commonality of one’s
opinions and one’s undesirable or unsuccessful
behaviors
 False Uniqueness Effect
 Tendency to underestimate the commonality of one’s
abilities and one’s desirable or successful behaviors
Copyright 2016 © McGraw-Hill Education. Permission required for reproduction or display.
Self-Serving Bias
 Explaining Self-Serving Bias
 Self-serving bias is a by-product of how we process and
remember information about ourselves
 Self-Serving Bias may be
 Adaptive

Protects people from depression
 Maladaptive

Group-serving bias
Copyright 2016 © McGraw-Hill Education. Permission required for reproduction or display.
How Do People Manage Their SelfPresentation
 Wanting to present a desired image both to an external
audience (other people) and to an internal audience
(ourselves)
 Self-Handicapping

Protecting one’s self-image with behaviors that create a handy
excuse for later failure
 Impression Management

Tendency to act like social chameleons
Copyright 2016 © McGraw-Hill Education. Permission required for reproduction or display.
What Does it Mean to Have SelfControl
 People exert self-control
 Effortful self-control
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