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Analyzing
Propaganda
Posters
1. The Slogan/Message
A propaganda
poster conveys
a simple
message or
point of view
about an issue
or problem.
2. The Audience
The makers of the
poster very carefully
try to target a certain
audience trying to get
certain groups of
people do certain
things.
What group or groups
does the poster
target?
3. Symbols
A symbol is anything
that stands for some
other thing, person, or
idea.
What objects in the
poster are symbols?
4. Exaggeration and distortion
• What symbols or other objects are
exaggerated or distorted?
• That is, which ones are shown as much
larger or smaller than they actually are?
• What symbols or other objects are
“distorted” in other kinds of ways – for
example, by being made to look funny,
ugly, etc.?
5. Stereotypes
• A stereotype is a toosimple view of some
group. Sometimes
they are insulting.
• What stereotypes are
used in the poster?
Are they used
unfairly, or are they
used simply to help
the poster make its
point?
6. Caricature
• Caricature is the
portrayal of an
individual in an
exaggerated or
distorted way. Is
caricature used in the
poster?
• If so, does it help to
make an important
point about the
person portrayed?
7. Background Knowledge
• A reader usually needs to
know certain things about
an issue in order to
understand a poster on
that issue. What kinds of
background knowledge
does the reader seem to
need to make sense of
the poster you are
studying?
7. Background Knowledge
• In other words, what
questions do you
need answered to
understand this
poster?
8. Color
• Some colors usually create a warm or
energetic mood – reds and yellows for
example.
• How do the colors of the poster affect your
impression of the poster?
8. Color
• Others convey a cool or calm feeling such
as blue and green. But colors can affect us
in a large number of ways.
10. The Overall Effect
What impact will the
overall effect of the
poster have on its
audience?