Propaganda: information, ideas, or rumors deliberately spread widely to help or harm a person, group, movement, institution, nation, etc. Glittering Generality This is when a speaker uses a word that is general and positive so that the reader will link that word with the speaker. “Mothers Know Best” for a female political candidate. Bandwagon • This is when a speaker says that there is already a group of people that have done what they would like you to do. • “Thousands of Americans have already joined.” Think of how effective this would be if used in conjunction with GG, SA, T, or T. Snob Appeal This is when a speaker uses a technique to appeal to those who want to be part of an elite or exclusive group. “Sax’s Sixth Avenue, for those with finer tastes.” Plain Folks • This is when an author tries to convince you that he is just like you. • I grew up in the mountains of North Carolina and I know what it is to be poor. (even though I am a rich politician who hasn’t been home in years.) Testimonial This is when a product is endorsed by someone who has supposedly tried it. “Hooked on Phonics worked for me!” To go one step further, when designing this marketing campaign, they will make the person/people in this commercial resemble the person/people they want to buy this product. Look at some examples on your own. Name Calling TRAITOR ! LIAR ! This is when one product or person says discouraging things (true or untrue) about the opposition in order to move the consumer to its side. Think back to election time. When you turned on the television, did you hear any name-calling propaganda? Emotional Appeal • This is when an author uses emotional language or images to evoke an emotion in the viewer. • Fear-Showing damaged homes or dramatic situations • Happiness-showing a “perfect” life Logical Fallacies • This is when the speaker draws an illogical conclusion but makes it sound logical. • Christians believe in god. Muslims believe in god. Christianity is the same as Islam. 2+2= 5? Transfer This is when a product is linked to a famous personality such as a musician or athlete in order to transfer the popularity to the product or idea. True Star and Beyonce Curious and Britney Spears Allen Iverson and I3 Reebok and many more!