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Propaganda
What is it? And how is it used?
Propaganda:

The spreading of ideas, information, or
rumor for the purpose of helping or hurting
an institution, a cause, or a person.
Bandwagon

The text on the image showing a group of people with one person
excluded is a clear example of the bandwagon technique.
Testimonial


Athletes are popular candidates for testimonial.
Tiger Woods is one of the top testimonial figures in sports
Transfer



Advertisers like to point out that you can do it (with their
help).
They often focus on areas like hair loss, weight loss or
personal appearance where people are self-conscious.
You can look like the people in our ads if you use our
product
Repetition


What sort of statements is this add making?
Are there restaurants out there that aren’t “Fresh”?
Emotional Words

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This technique might be used more than any other.
Are you less patriotic if you don’t buy American goods? Can a Lexus
make you happier than a Honda?
Playing to people’s emotions might get them to purchase products or
services they might not otherwise buy.
Name-calling

Who is Burger King taking a shot at here? Who is well known for
having a secret sauce in their hamburgers?
Faulty Cause and Effect


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Want to “Be Like Mike?” than you better drink Gatorade.
Will these shoes make you the best soccer player in the world?
Will eating “Wheaties” really improve your athletic
performance?
Compare and Contrast

The Bolda Cola Test Challenge is a perfect example of this.
Who else uses
propaganda?
Governments…
Nazi Propaganda

We Love Germany
Soviet Union Propaganda

Lenin Lived, Lenin is Alive, Lenin Will Live
Chinese Propaganda
"People of the world, unite to beat down Yankee
imperialism, beat down Soviet revisionism, beat down
all the world's reactionaries!"
US Government Propaganda - WWII