Download must identify - Warren County Public Schools

http://www.youtube.com/watch?v=Q-God2OwZg0&NR=1&feature=fvwp
I can . . .
• create or incorporate a slogan into an
advertisement.
• use persuasive &/or propaganda
techniques to advertise a product by. . .
– creating a print advertisement
– creating a 30 second TV commercial
The Situation
Welcome! You have been chosen to
compete to be my apprentice. Use what
you’ve learned about persuasive and
propaganda techniques to complete the
task.
The Task
You are going to be given some research on
a company or product. By THURSDAY
(3/28), you will complete a print (magazine
type) advertisement, a 30 second TV
commercial script, AND, include either a
current slogan, former slogan OR create a
new one to go with both advertisements.
The Task (continued)
All 3 (print ad, TV ad, and slogan) should go
together. For example, if you use an
expert or celebrity in the TV ad, that
person should also be in the print ad. The
slogan should be clear on both.
PERSUASIVE TECHNIQUES
• PERSUASIVE
- Emotional Appeal
- Logical Appeal
- Repetition
- Expert Opinion
- Loaded Words
• PROPAGANDA
–
–
–
–
–
Bandwagon
Testimonial
Name Calling
Stereotyping
Snob Appeal
The Slogan
• Must be clearly visible in both the print and
script advertisements.
• Must be listed in a section on the script
and separately on the back of the print ad.
• You may use the company’s/product’s
CURRENT slogan, revive an old one, OR
create a new one altogether.
Print Advertisement
• 1 page (8 ½ x 11)
• IN COLOR
• To be used as a billboard or full page magazine
ad
• May be computer generated, but can NOT be a
cut and paste of the current advertisement for
that product.
• On the back you must identify the technique(s)
you used.
TV Commercial
• You will write a script for a 30 second TV
commercial.
• Script should include:
– “Persuasive Techniques” where you identify the
persuasive &/or propaganda techniques you used.
– “Setting” just like in the other scripts
– “Slogan” section where you state the slogan
– “Character List”
– Script dialogue in proper format as learned in the play
unit.