Download Persuasive Techniques

Persuasive Techniques
2-11-13
I can identify the following
persuasive techniques:
Bandwagon, Testimonial,
and Loaded Terms/Language,
Plain Folks, and NameCalling.
Technique
Bandwagon:
“everybody’s doing
it”
“you don’t want to be
left out”
Examples
Technique
Testimonials:
an endorsement by a
famous person or by a
person who might be
considered an expert
Examples
Technique
Testimonials:
an endorsement by a
famous person or by
a person who might
be considered an
expert
Examples
Technique
Loaded Words – using
words that try to take
advantage of the
reader’s emotions, or
words that have a lot of
power. Examples:
Appealing to fear, Appealing to
excitement, Appealing to romance,
etc.
Best, New and Improved
Examples
Loaded Terms/
Language
“I plan to run as your
student council
president because I am
the best candidate for
the job. I have the best
hair in the school, the
coolest clothes, and I
am always wearing the
latest and greatest
shoe styles.”
Valentine’s Day Worksheet
•Due Friday –
Feb. 15, 2013
Technique
Examples
Plain Folks: when a rich
or famous person
attempts to appear like
an average person.
“Bill Clinton
eats at
McDonalds."
Plain Folks
• Identifies product/idea with a locality or country
• Practical product for ordinary people.
Like a good
neighbor…
Plain Folks
Technique
Name Calling:
links a person, or
idea, to a negative
symbol.
Examples:
communist, yuppie,
terrorist, redneck
Examples
Name-Calling
• This technique links a person or idea to a
negative image. It is hoped that
association with this negative symbol will
cause the viewer to reject it outright.
• Look carefully at the negative
connotations (emotions behind the words)
of the words
Genius, Prodigy, Einstein
Nerd, Geek, Poindexter
Smart
Negative
Connotation
Neutral or No
Connotation
Positive
Connotation
Name Calling
•
Practice
•
What is the
technique?
Explain how
it is used.
•
Practice:
• What is the
technique?
• Explain
how it is
used.
Loaded Terms/
Language
“I plan to run as your
student council
president because I am
the best candidate for
the job. I have the best
hair in the school, the
coolest clothes, and I
am always wearing the
latest and greatest
shoe styles.”
Guess the Propaganda
Technique!
Everyone else
is going to
see Twilight.
Why can’t I?
1. What is the
technique?
2. Explain how it is
used.
Guess the Propaganda
Technique!
1. What is the
technique?
2. Explain how it is
used.
“Without your donations, these
children may starve to death.”
Guess the Propaganda
Technique!
1. What is the
technique?
2. Explain how it is
used.
Guess the Propaganda
Technique!
1. What is the
technique?
2. Explain how it is
used.
“Sprite: The only soft drink refreshing
enough for Lebron James.”
Guess the Propaganda
Technique!
1. What is the
technique?
2. Explain how it is
used.
Guess the Propaganda
Technique!
1. What is the
technique?
2. Explain how it is
used.
“On the last stop of his campaign,
John McCain stopped into Burger King
for lunch with ‘the regulars.’”
Guess the Propaganda Technique!
• What is the
technique?
• Explain how it is
used.
In a campaign speech to a
logging company, the
Congressman referred to his
environmentally conscious
opponent as a "tree hugger."
Annotate the speech for the main ideas. Then
highlight the evidence used by the speaker.
“Females and Football”
Then answer:
1. What persuasive technique does Evelyn use most in
her speech?
2. What is the purpose of this speech?
3. What sentence is most likely the thesis of Evelyn’s
speech?
4. Who is Evelyn’s audience?
5. How can Evelyn best engage her audience?
6. What is the organizational structure of this speech?
A.
B.
C.
D.
cause-effect
comparison-contrast
problem-solution
sequential