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Persuasive Techniques or Propaganda • What is Propaganda? • The semiotic techniques used to influence opinions, emotions, attitudes or behavior What is persuasion? • Generally an appeal to emotion, not intellect. An attempt to change your behavior • It attempts to “guide your choice” • Who uses propaganda? • Military • Media • Advertisers • Politicians • You and I!!! Propaganda Techniques • Bandwagon Technique • Testimonial • Loaded Word • Misuse of statistics • Name calling or stereotyping • Plain Folks • Snob Appeal • Transfer Bandwagon Technique • Everyone is doing it! So You should too!!! Testimonial • Testimonials are quotations or endorsements which connect a famous or respectable person with a product or item. Loaded Word • Use “loaded” words like . . . • New • Improved • best Misuse of Statistics When the statistics are based on a falsehood. Name Calling or stereotyping Smears or damages an opponent Often used by politicians In a campaign speech to a logging company, the Congressman referred to his environmentally conscious opponent as a "tree hugger." Snob Appeal •aims to flatter •Makes insinuation that this product is better than others. •“avant garde” ahead of the times. The ultimate driving machine Lexus sports car • Plain Folks Makes the leaders look like ordinary, normal ‘Plain folks’ a convincing method to show they are just common people. Opposite of snob appeal Transfer -Feelings (good or bad) are transferred to something else. Transfer tries to make you view something in the same way as they view something else. In the Kerry vs. Bush campaign, an internet email circulated showing similar physical characteristics between John Kerry and a Frankenstein monster. PRACTICE: What type of propaganda technique is used in the following ad? A. B. C. D. E. F. G. H. Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer B. Loaded word Rules of the Game: 1.) use one laptop 2.) get into pairs 3.) use the letter cards to show your answer 4.) You can not YELL out! What type of propaganda technique is used in the following ad? A. Bandwagon B. Loaded Words C. Testimonial D. Name-Calling E. Plain Folks F. Snob Appeal G. Misuse of Statistics H. Transfer C. Testimonial C. Testimonial Loaded Word What type of propaganda technique is used in the following ad? A. B. C. D. E. F. G. H. Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer D. Name Calling What type of propaganda technique is used in the following ad? A. B. C. D. E. F. G. H. Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer A. Bandwagon What type of propaganda technique is used in the following ad? A. Bandwagon B. Loaded Words C. Testimonial D. Name-Calling E. Plain Folks F. Snob Appeal G. Misuse of Statistics H. Transfer C. Testimonial What type of propaganda technique is used in the following ad? A. B. C. D. E. F. G. Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics H. Transfer Loaded Word What type of propaganda technique is used in the following ad? A. B. C. D. E. F. G. H. Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer Loaded Word What type of propaganda technique is used in the following ad? A. B. C. D. E. F. G. H. Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer Bandwagon What type of propaganda is this? 95% of homework assigned is busy work and is not beneficial to the student! A. B. C. D. E. F. G. Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics H. Transfer • Misuse of Statistics What type of propaganda technique is used in the following ad? A. Bandwagon B. Loaded Words C. Testimonial D. Name-Calling E. Plain Folks F. Snob Appeal G. Misuse of Statistics H. Transfer • Snob Appeal What type of propaganda is this? A. Bandwagon B. Loaded Words C. Testimonial D. Name-Calling E. Plain Folks F. Snob Appeal G. Misuse of Statistics H. Transfer Testimonial What type of propaganda is this? A. Bandwagon B. Loaded Words C. Testimonial D. Name-Calling E. Plain Folks F. Snob Appeal G. Misuse of Statistics H. Transfer D. Name -Calling What type of propaganda is this? A. Bandwagon B. Loaded Words C. Testimonial D. Name-Calling E. Plain Folks F. Snob Appeal G. Misuse of Statistics H. Transfer F. Snob appeal What type of propaganda is this? A. Bandwagon B. Loaded Words C. Testimonial D. Name-Calling E. Plain Folks F. Snob Appeal G. Misuse of Statistics H. Transfer B. Loaded Words What type of propaganda is this? A. Bandwagon B. Loaded Words C. Testimonial D. Name-Calling E. Plain Folks F. Snob Appeal G. Misuse of Statistics H. Transfer Misuse of statistics Next Task • In your groups: • Have your leader come and choose: -3-4 magazines & -8 post-it notes. • Identify 7 out of the 8 propaganda techniques. • Label them on your post-it and stick them on the advertisement. • You have 15 minutes to complete this task • Be ready to justify your answers as you will share them! Individual Assignment • • • • Create a new word doc. Choose 2 adverts –one paper and one digital You may use ONLY the following: 1.) Misuse of statistics 2.) Name calling or stereotyping 3.) Plain Folks 4.) Snob Appeal 5.) Transfer 6.) Loaded Words On the back, explain which type of propaganda it is and why it works. Also explain what it appeals to – ethos, logos or pathos