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Transcript
Propaganda Techniques • Bandwagon Technique • Testimonial • generalities • Name calling • Plain Folks • Snob Appeal • Transfer Bandwagon Technique • Everyone is doing it! You should too!!! Testimonial • Testimonials are quotations or endorsements which connect a famous or respectable person with a product or item. Glittering generalities • Use “loaded” words like . .. – new – improved – best Name Calling Smears or damages an opponent Often used by politicians In a campaign speech to a logging company, the Congressman referred to his environmentally conscious opponent as a "tree hugger." Snob Appeal •aims to flatter •Makes insinuation that this product is better than others. •“avant garde” ahead of the times. The ultimate driving machine Lexus sports car • - - Plain Folks Makes the leaders look like Plain folks (mom and pop style). a convincing method to show they are just common people. Opposite of snob appeal Transfer -Feelings (good or bad) are transferred to something else. Transfer tries to make you view something in the same way as they view something else. In the Kerry vs. Bush campaign, an internet email circulated showing similar physical characteristics between John Kerry and a Frankenstein monster. PRACTICE: 1. What type of propaganda technique is used in the following ad? A. Bandwagon B. Glittering generalizes C. Testimonial D. Name-Calling E. Plain Folks F. Snob Appeal G. Transfer 2. What type of propaganda technique is used in the following ad? A. Bandwagon B. Loaded Words C. Testimonial D. Name-Calling E. Plain Folks F. Snob Appeal G. Transfer 3. 4. What type of propaganda technique is used in the following ad? A. B. C. D. E. F. G. Bandwagon Glittering generalities Testimonial Name-Calling Plain Folks Snob Appeal Transfer 5. What type of propaganda technique is used in the following ad? A. B. C. D. E. F. G. Bandwagon Glittering generalities Testimonial Name-Calling Plain Folks Snob Appeal Transfer 6. What type of propaganda technique is used in the following ad? A. Bandwagon B. Glittering generalities C. Testimonial D. Name-Calling E. Plain Folks F. Snob Appeal G. Transfer 7. What type of propaganda technique is used in the following ad? A. Bandwagon B. Glittering generalities C. Testimonial D. Name-Calling E. Plain Folks F. Snob Appeal G. Transfer 8. What type of propaganda technique is used in the following ad? A. Bandwagon B. Glittering generalities C. Testimonial D. Name-Calling E. Plain Folks F. Snob Appeal G. Transfer 9. What type of propaganda technique is used in the following ad? A. B. C. D. E. F. G. Bandwagon Glittering generalities Testimonial Name-Calling Plain Folks Snob Appeal Transfer 10. What type of propaganda technique is used in the following ad? A. Bandwagon B. Glittering generalities C. Testimonial D. Name-Calling E. Plain Folks F. Snob Appeal G. Transfer 11. What type of propaganda is this? A. Bandwagon B. Glittering generalities C. Testimonial D. Name-Calling E. Plain Folks F. Snob Appeal G. Transfer 12. What type of propaganda is this? A. Bandwagon B. Glittering generalities C. Testimonial D. Name-Calling E. Plain Folks F. Snob Appeal G. Transfer 13. What type of propaganda is this? A. Bandwagon B. Glittering generalities C. Testimonial D. Name-Calling E. Plain Folks F. Snob Appeal G. Transfer 14. What type of propaganda is this? A. Bandwagon B. Glittering generalites C. Testimonial D. Name-Calling E. Plain Folks F. Snob Appeal G. Transfer 1.B. 2. C 3. C 4. D 5. A 6. C 7. B 8. b 9. a 10. F 11. C 12.D 13 F 14. b Persuasion categories Pathos: using emotion to persuade – propaganda, images, stories, flattery, – Starving children commercials . Persuasion categories Ethos: Using morals or ethics to persuade. – Showing the person has the experience to speak ( street credit) – Obama was raised middle class, people will listen to him when he speaks of the problems of the middle class Persuasion categories • Logos: using logic to persuade. – Cited facts or statistics – America has an obesity problem. 45% of elementary age children are over weight.