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Propaganda Techniques used to influence opinions, emotions, attitudes or behavior. The purpose is to benefit the sponsor. It appeals to the emotions not the intellect. Encourages readers to take action based on emotions instead of reasoning. The purpose is to persuade. Propaganda Act on Emotions Not to Think Rationally/ With Your Brain Most Propaganda Techniques Make statements with little to no real evidence. While many ads are true / factual, you need to think for yourself. Slogan A distinctive phrase or motto used in advertising or a promotion to get a person to remember a product. Quiz time Bandwagon persuasive technique that invites you to join the crowd. Everybody’s doing it! Often uses weasel words Bandwagon This technique tries to persuade everyone to join in and do the same thing. Testimonial Statement endorsing an idea/product by a prominent person. Product can be inside or outside particular field. Musical artists, Sports giants, Actors/actresses Testimonial An important person or famous figure endorses a product. transfer Projecting good or bad qualities from one person or group onto another The positive or negative association will “rub off” on the other person or group Politicians posing next to the flag, with troops, with veterans to appear patriotic An ad for a dietary supplement features a researcher in a white lab coat with a clip board to make the product appear Transfer Good feelings, looks, or ideas transferred to the person for whom the product is intended. Repetition The product name or keyword or phrase is repeated several times. How many times can you use the word “Fresh?” Glittering Generalities Words are used to suggest a positive meaning and linked to highly valued concepts without actually really making any guarantee. Example: “Pure and Fresh” Glittering Generalities Positive words to describe product. PLAIN FOLKS When a leader presents himself as a common person who can understand and empathize with a listener's concerns. 2nd – When ordinary people are used in ads. When President Clinton ate at McDonald’s, he acted like a common, ordinary America. Oscar Mayer Bologna – having an ordinary kid promoting its product…. Plain folk. Emotional Appeal Arousing emotions so people will agree with you -Connect human need (feeling liked, joy) with a product Emotional Appeal Christian Children's Fund http://www.youtube.com/watch?v=KcBLYxCzFgw What is the Propaganda Technique being used? Name the technique _________________ Bandwagon Repetition Plain Folk Testimonial Around the Corner from Everywhere Name the technique _________________ PLAIN FOLK Coke Name the technique _______________ ___ Bandwagon Emotional Appeal Repetition Plain Folk memory.loc.gov/ammem/ Coke Name the technique _______________ ___ memory.loc.gov/ammem/ ccmphtml/colatime3.html REPETITION What Type of Propaganda? Notice the product being sold to help you figure out the type of propaganda. Bandwagon Repetition Glittering Generalities Emotional Appeal Emotional Appeal If you don’t wash your hands w/ our soap, look at the germs you are spreading to your child. Slim Fast Name the technique __________________ Testimonial Repetition Bandwagon Slim Fast Name the technique __________________ _ TESTIMONIAL Which Technique is not used Choices – Not Used Glittering Generalities Bandwagon Plain Folks Repetition Which one is not a technique? Glittering Generalities Repetition Repeats words or images to get them ingrained in audience’s mind. Propaganda Techniques Testimonial Plain Folk Glittering Generalities Emotional Appeal Propaganda Techniques Glittering Generalities 6. Testimonial (famous endorsement) Technique Emotional Appeal Plain Folk Bandwagon Transfer You Guessed It. Bandwagon Techniques? Can you name 2 techniques Jared From Subway Plain Folk and Transfer. Why can it be both?