Download Propaganda Ppt

Propaganda
Techniques
used to influence opinions,
emotions, attitudes or behavior.
The purpose is to benefit the sponsor.
It
appeals to the emotions not the intellect.
Encourages readers to take action based on
emotions instead of reasoning.
The purpose is to persuade.
Propaganda

Act on Emotions

Not to Think
Rationally/ With
Your Brain
Most Propaganda Techniques

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Make statements with little to no real
evidence.
While many ads are true / factual, you
need to think for yourself.
Slogan


A distinctive phrase or motto used in
advertising or a promotion to get a
person to remember a product.
Quiz time
Bandwagon



persuasive technique that invites you to
join the crowd.
Everybody’s doing it!
Often uses weasel words
Bandwagon
This technique tries to persuade everyone to join in and do the
same thing.
Testimonial
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Statement endorsing an idea/product by a
prominent person.
Product can be inside or outside particular field.
Musical artists,
Sports giants,
Actors/actresses
Testimonial
An important person or famous figure endorses a product.
transfer
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Projecting good or bad
qualities from one person or
group onto another
The positive or negative
association will “rub off” on
the other person or group
Politicians posing next to the
flag, with troops, with
veterans to appear patriotic
An ad for a dietary
supplement features a
researcher in a white lab
coat with a clip board to
make the product appear
Transfer
Good feelings, looks, or ideas transferred to the person for
whom the product is intended.
Repetition
The product name or keyword or phrase is repeated several times.
How many times can you use the word “Fresh?”
Glittering Generalities

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Words are used to suggest a positive
meaning and linked to highly valued
concepts without actually really
making any guarantee.
Example: “Pure and Fresh”
Glittering Generalities
Positive
words to
describe
product.
PLAIN FOLKS
When a leader presents himself as a
common person who can understand
and empathize with a listener's
concerns.
2nd – When ordinary people are used in
ads.
When President Clinton ate at McDonald’s, he acted like a common,
ordinary America. Oscar Mayer Bologna – having an ordinary kid
promoting its product…. Plain folk.
Emotional Appeal
Arousing emotions so people will agree
with you
-Connect human need (feeling liked, joy)
with a product
Emotional Appeal
Christian Children's Fund
http://www.youtube.com/watch?v=KcBLYxCzFgw
What is the Propaganda
Technique being used?
Name the technique
_________________
Bandwagon
Repetition
Plain Folk
Testimonial
Around the Corner from
Everywhere
Name the technique
_________________
PLAIN FOLK
Coke
Name the
technique
_______________
___
Bandwagon
Emotional Appeal
Repetition
Plain Folk
memory.loc.gov/ammem/
Coke
Name the
technique
_______________
___
memory.loc.gov/ammem/
ccmphtml/colatime3.html
REPETITION
What Type of
Propaganda?
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Notice the product being sold to help
you figure out the type of propaganda.
Bandwagon
Repetition
Glittering Generalities
Emotional Appeal
Emotional Appeal

If you don’t wash your hands w/ our
soap, look at the germs you are
spreading to your child.
Slim Fast
Name the technique
__________________
Testimonial
Repetition
Bandwagon
Slim Fast
Name the technique
__________________
_
TESTIMONIAL
Which Technique is not used
Choices – Not Used
 Glittering Generalities

Bandwagon

Plain Folks

Repetition
Which one is not a
technique? Glittering
Generalities
Repetition
Repeats
words or
images to
get them
ingrained
in
audience’s
mind.
Propaganda Techniques
Testimonial
Plain Folk
Glittering Generalities
Emotional Appeal
Propaganda Techniques
Glittering Generalities
6. Testimonial
(famous endorsement)
Technique
Emotional Appeal
Plain Folk
Bandwagon
Transfer
You Guessed It.
Bandwagon
Techniques?

Can you name 2 techniques
Jared From Subway

Plain Folk and Transfer. Why can it be
both?