Download Persuasive Text - Higley Unified School District

Persuasive
Techniques
WHAT IS PROPAGANDA?
 Information (often
biased) used to
promote an idea
 Propaganda clouds
reality and gets in
the way of clear
and honest
thinking
WAR PROPAGANDA
WAR PROPAGANDA
BANDWAGON
 The audience is
encouraged to think or
act a certain way
because so many other
people are already
doing it.
 People might be
persuaded because so
many others are.
BANDWAGON
PEER PRESSURE
 The reader is
pressured to
think or act a
particular way so
as to be accepted
by one’s peers.
PEER PRESSURE
 “Don’t be the only one of your
friends without a Lisa Frank
binder!”
 “Shop with us an be the best
dressed at your school.”
Faulty Argument
Uses illogical
(faulty)
reasoning to
convince the
reader to
think a certain
way
Faulty Argument
In other words, the
reasoning behind
something does NOT
make sense!
Example:
• John Smith is a
wonderful writer
because he writes so
well.
Faulty Argument
• “I loved that movie
we saw last night
with Brad Pitt. I am
going to rent all of
his movies, and I am
sure I’ll like all of
them.”
TESTIMONIAL
 A person endorses a
product, candidate,
or idea because of a
personal experience
they had
 The person may or
may not be
qualified to speak
on the subject.
TESTIMONIALS
 Testimonials come from
“regular” people as well as
celebrities.
 -Designed to look like
“Word of Mouth.”
TRANSFER
 Associating
ideas with a person/thing, so
that you feel the same way about the idea
as you do about the person/thing
associated with it.
Examples:
 Any politician who publicly says a prayer
is transferring religion to their image.
 Use of a flag or patriotic leader is also
commonly utilized.
TRANSFER
The way the audience feels about Justin
Bieber is the way they will feel about his
perfume. (They will LOVE it!)
TRANSFER
The way the audience feels about Santa
is the way they will feel about Coca
Cola. (They will LOVE it!)
CELEBRITY ENDORSEMENTS
https://www.youtube.com/watch?v=xN3KRGYHxno&noredirect=1
EMOTIONAL APPEAL
 Intended to make viewers feel
certain emotions and therefore
change their mind or call them to
action
DOES IT WORK?
 Brink's Home Security
DOES IT WORK?
 NFL Football Players
 Thank You Mom!
 Stand Up to Cancer
LOADED WORDS
 Intended to spark an emotional
feeling in the reader, by using words
associated with negative or positive
things
 The
words make the product seem more or
less desirable.
LOADED WORDS
LOADED WORDS
Positive words:
“It is your patriotic duty to save your
country and vote for me.”
Negative words:
“We can’t have gangs of dangerous youth
roaming the city with no purpose.”
Repetition
 The repetition of a word, phrase or
an entire sentence for emphasis.
 Overly repetitive words can become
tiresome. However, when used
sparingly for effect, it can reinforce
the writer's message and/or
entertain the reader.
 What is
repeated
in this
ad?
Repetition
Recognizing Bias
 Bias occurs when someone has an opinion or
preference to the object.
 For example: A student’s parents would not be
the best judge for the talent show their child is in.
They may show bias for their child.
Recognizing Bias
 A company trying to sell you something is
obviously bias. In other words, of course they are
only going to tell you the really GOOD things about
their product!