Download Using Propaganda Techniques

Using Propaganda Techniques
What is propaganda?
Using different methods to manipulate people
into accepting an idea.
Propaganda can influence a person’s emotions,
opinions, attitudes, and behavior.
Propaganda is used by the military, media,
advertisers, and politicians.
The goal is to persuade people to accept an
idea.
What are the different propaganda
techniques used to persuade people?
Bandwagon
Testimonials
Plain Folks
Repetition
Transfer
Emotional Words
Name Calling
Faculty Cause and
Effects
Compare and Contrast
Bandwagon- “Join the crowd”
This technique tries to persuade everyone to
join in and do the same thing.
Example-Mc Donald’s 99 billion served
How are these images examples of the
bandwagon technique?
TestimonialThis technique uses an important person or
famous figure to endorse a product.
Example-George Clooney selling coffee.
How are these images examples of
testimonials?
Plain Folk
This technique uses normal people to promote
a product or support a particular idea.
Example- supporting the war
How are these images examples of Plain
Folk?
Repetition
This technique uses a name, keyword, or
phrases repeatedly.
Example-Using the word tide over and over
again.
How are these images examples of
Repetition?
Transfer
This technique transfers
good feelings, looks, or
ideas to the person for
whom the product is
intended.
Symbols like the cross or
flag are used in this
technique.
Example- using American
Revolution soldiers to get
support for the World
War II soldiers
How are these images examples of
Transfer?
Emotional Words
This technique uses words to evoke positive
feelings, for example, words like luxury,
beautiful, paradise, or economical.
Example-Using the image of someone dying
from smoking would convey a sad message.
How are these images examples of
Emotional Words?
How are these images examples of
Name-calling?
This technique uses negative words to create an
unfavorable opinion of the competition in the
viewer’s mind.
Example-one soup company is stating that their
product is much better because of they have
better ingredients.
How are these images examples of
Name-calling?
How are these images examples of
Faculty cause and effect?
This technique uses a
product that is credited
with a positive result.
How are these images examples of
Faulty Cause and Effect?
How are these images examples of
Compare and Contrast?
This technique leads the viewer to believe one
product is better than another, although no real
proof is offered.
Example-This image conveys the differences
between the Democratic Party and Republican
Party.
How are these images examples of
Compare and Contrast?
Sources
Carrie Crisman Oorlog-http://cc136.k12.sd.us
Debbie Ray-www.aacps.org