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Propaganda Part One What is Propaganda? • Method or approach to spread ideas that further a cause, such as political, commercial, or religious • There are many types of propaganda, but 7 main types 7 Types of Propaganda • • • • • • • 1. Name Calling 2. Glittering Generalities 3. Transfer 4. Testimonial 5. Plain Folk 6. Card Stacking 7. Bandwagon Name Calling • Saying bad things about your competitor • The name calling links the person or idea to a negative symbol • Negative words • Example: Joel is a dictator during group work, never letting others share their ideas. The word “dictator” is a negative term labelling Joel. • Obamacare is an un-American form of healthcare! The word “un-American” would be offensive to Obama and is considered calling him a “bad” name. Name Calling Example • Why are these examples of Name Calling? • What can you guess about Ann Coulter? Glittering Generalities • Using words that appeal to our emotions, such as love, generosity, brotherhood, freedom, honor, liberty, social justice, etc. • Emotion words that are linked to a person or product • Positive words Glittering Generalities Example • Appealing words “things go better” gives positive feelings about the product Glittering Generalities Example #2 • John McCain ran for president against President Obama. • What does this picture show you? • What do the words make you think/feel? Transfer • Using good feelings, looks or ideas conveyed to the person whom the product is for • Positive images Transfer Examples Testimonial • Using a famous person to recommend a person, product or idea • “I want to use this (or do this) because this famous person is using this!!!” Testimonial Examples Plain Folk • Trying to show that a person or product is good for “ordinary” people, because a person is “just like you” and understands you • “This person is JUST LIKE ME so I should listen to him and use this product!” Plain Folk Examples Card Stacking • Card stacking persuades people by giving false facts, rearranging facts, or withholding the real facts to alter the truth. Card Stacking Examples Bandwagon • Persuading people to do something by letting them know others are doing it. • “Everyone else is doing it” • “It could work for you too” Bandwagon Examples Homework • Find one example online of each type of propaganda: You may copy and paste each to a Word document. Write a sentence under each photo explaining the propaganda.
