Download PROGRAMME APPROVAL FORM SECTION 1 – THE PROGRAMME SPECIFICATION

Programme approval 2006/07
PROGRAMME APPROVAL FORM
SECTION 1 – THE PROGRAMME SPECIFICATION
International Marketing
TMSC1STIMK/TMSC2STIMK
1. Programme title and designation
2. Final award
Award
Title
MSc
International Marketing
3. Nested award
Award
Title
N/A
N/A
Credit
value
180
ECTS
equivalent
90
Credit
value
N/A
ECTS
equivalent
N/A
ECTS
equivalent
60
30
Any special criteria
N/A
Any special criteria
N/A
4. Exit award
Award
Title
PGDip
International Marketing
Credit
value
120
PGCert
International Marketing
60
5. Level in the qualifications framework
Any special criteria
N/A
N/A
M
6. Attendance
Mode of attendance
Minimum length of programme
Maximum length of programme
7. Awarding institution/body
8. Teaching institution
9. Proposing department
10. Programme organiser and contact
Details
11. UCAS code (if appropriate)
12. Relevant QAA subject benchmark/
professional and statutory body guidelines
13. Date of production of specification
14. Date of programme review
Full-time
Part-time
Distance
learning


NA
12 months
6 years
King’s College London
King’s College London
Department of Management
Professor Douglas West FWB G.92
[email protected], tel. 3722
NA
Management
November 2008; updated March 2010
2020/21
16. Educational aims of the programme
The programme seeks to provide a high quality, postgraduate level research based education in
International Marketing in a highly challenging intellectual environment. The programme is
QA&AA Approved: January 2009
PAF modified by ASQ: 14 May 2010
PAF modified by ASQ re: exit awards: 19 May 2010
PAF modified re: programme table: 26 July 2011
PAF modified: re: revisions to objectives: 17 August 2012
PAF finalised for 2012/13: 18 September 2012
PAF modified by QAS for 2013/14: 31st January 2013
PAF finalised for 2013/14: 26 November 2013
PAF finalised for 2014/15: October 2014
PAF finalised for 2015/16: September 2015
Programme approval 2006/07
research/theory driven and seeks to develop the critical and analytical capabilities of the participants.
The specific aims are:
1. To provide an account of the historical development of international marketing as a discipline
and its importance in multinational enterprises.
2. To encourage an understanding of the international environment, of why firms go abroad, and
of how they can prepare to be competitive in global markets.
3. To enable students to understand different theoretical bases for marketing decisions and how
recent research is changing the way firms work and market their products and services in
more globally integrated, yet diversified, world markets.
4. To present the rules and regulations imposed by institutions, government and society, and to
discuss how firms can market their products and services in a more socially responsible
manner.
5. To develop and use marketing research skills in cross-cultural situations.
17. Educational objectives of the programme/programme outcomes
The programme provides opportunities for students to develop and demonstrate knowledge,
understanding and skills in the following areas:
Knowledge and understanding
The programme provides opportunities and
These are achieved through the following
helps students in acquiring knowledge and
teaching/learning methods and
understanding of the following:
strategies:
1. Aspects of, and inter-relationships
between, institutions, firms and their
external environment (broadly understood
to include economic, social, technological,
etc., factors).
2. Key elements of the philosophies and
methodologies underlying a social science
approach to the study of international
marketing, emphasising their strengths
and limitations.
3. The main subject areas of international
marketing, namely:
•
•
International Marketing
Marketing Strategy & Planning
•
•
•
Marketing Theory & Practice
Research in Marketing
Consumer behaviour
4. Independent research:Research Project
examined by a Dissertation
QA&AA Approved: January 2009
PAF modified by ASQ: 14 May 2010
PAF modified by ASQ re: exit awards: 19 May 2010
PAF modified re: programme table: 26 July 2011
PAF modified: re: revisions to objectives: 17 August 2012
PAF finalised for 2012/13: 18 September 2012
PAF modified by QAS for 2013/14: 31st January 2013
PAF finalised for 2013/14: 26 November 2013
PAF finalised for 2014/15: October 2014
PAF finalised for 2015/16: September 2015
Knowledge is acquired by students through
a combination of lectures, classes, private
study and independent research.
Lectures are normally employed to convey
key information, demonstrate the broad
structure of a topic, and explain more
complex material. Lectures and seminars
will provide an explanatory framework for
student-centred learning, where a greater
depth and/or breadth of knowledge is
acquired through a combination of
activities. These usually encompass
recommended reading, supplementary
reading, and research for coursework
assignments. Understanding is developed
and embedded through a variety of guided
student-centred learning activities with
particular emphasis on student preparation
for, and active participation in, regular
tutorial classes. These provide a focus for
the analysis of, and engagement with, the
recommended and supplementary reading.
Regular coursework assignments are also
designed to develop and embed
understanding.
Programme approval 2006/07
• Appreciation of ethical considerations in
research
5. Other specialist subject areas can be taken
as options:
• Services Marketing and Retailing
• International Business Negotiations
• Brand & Culture
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Business to Business Marketing
Statistics for International Marketing
Marketing and Sustainability
Digital Marketing
Marketing and Consumption in the
Creative Industries
International Marketing Communicationsx
International Financial Reporting and
Analysis
The International Financial Environment
International Perspective on Management
Accounting and Control
Multi-National Enterprises and the World
Economy
International Entrepreneurship
International Technology Management
Economic Integration in Europe
The Business Environment in the Asia
Pacific
International Perspectives on Corporate
Governance
Work and New Technology: International
Studies and Perspectives
Accounting, Organisations and Societies
Finally, the student is able to study a topic
of their own interest in depth, undertaking
independent research (the master’s
dissertation), with supervision from an
experienced researcher in the department.
The programme is research led and much
of the material will be in the area of interest
of the lecturers responsible for the
individual modules.
A. Assessment methods and strategies
All learning outcomes related to knowledge
and understanding are assessed.
Assessment methods are specified in each
module outline. Formative assessment is
provided both informally, through verbal
feedback from tutors on students’
contributions in tutorial classes, and
formally through written and verbal
diagnostic feedback on coursework
assignments. Summative assessment is
achieved partially through coursework
assignments, and through end of module
unseen examinations. Coursework varies
from module to module, but usually
consists of an open-ended essay question,
case analysis, project work or
presentations, all of which are designed to
provide students with opportunities to
develop and demonstrate the extent of their
in-depth knowledge and understanding of
specific topics. Detailed diagnostic
feedback on coursework is given on an
individual basis, with general points arising
from coursework discussed in lectures,
seminars and/or tutorial classes.
Skills and other attributes
These are achieved through the following
Intellectual skills:
teaching/learning methods and
The programme will foster students’ ability to:
strategies:
1. Analyse, synthesise and critically evaluate
a range of marketing related data and
theories, including the capability to
identify assumptions, evaluate statements
in terms of evidence, define terms
adequately and generalise appropriately.
2. Create and assess a range of options,
including the capacity to apply ideas and
QA&AA Approved: January 2009
PAF modified by ASQ: 14 May 2010
PAF modified by ASQ re: exit awards: 19 May 2010
PAF modified re: programme table: 26 July 2011
PAF modified: re: revisions to objectives: 17 August 2012
PAF finalised for 2012/13: 18 September 2012
PAF modified by QAS for 2013/14: 31st January 2013
PAF finalised for 2013/14: 26 November 2013
PAF finalised for 2014/15: October 2014
PAF finalised for 2015/16: September 2015
All individual modules require students to
utilise one or more elements of these
intellectual skills in preparing material for
tutorial classes, seminars and coursework
assignments, in participating in tutorial
class discussions, and in answering
examination questions. These guided
student-centred learning activities, in
Programme approval 2006/07
knowledge gained in the classes to a range
of situations and integrate knowledge
gained from different subject areas of
marketing in an international context.
3. Detect false logic or reasoning and
identify implicit values and their impact
on our decision making.
4. Conduct research into international
marketing issues, such as, exporting, joint
ventures, alliances, and mergers and
acquisitions.
5. Demonstrate independence of mind and
thought
conjunction with formal and informal
diagnostic feedback from lecturers/tutors,
are therefore the primary channel through
which intellectual skills are developed and
embedded.
Practical skills:
These are achieved through the following
teaching/learning methods and
strategies:
The programme will enable students to:
1. Effectively identify, formulate and solve
problems, and make decisions, using
appropriate quantitative and/or qualitative
skills.
2. Use theories and Information Technology
(IT) for management applications and
learning, including locating, retrieving
and analysing business and marketing
information from a wide variety of
sources.
3. Use models of marketing and
management to solve problems and
understand phenomena, including dealing
with complexity and uncertainty, and the
requirements of different cultures and
systems.
4. Use effectively the interpersonal skills of
negotiation, persuasion and presentation
in cross-cultural setting.
5. Use quantitative research skills, including
data analysis, in solving problems.
6. Use qualitative skills, such as case studies,
to understand in depth the management
issues relating to firms in a variety of
organisational and cultural contexts.
QA&AA Approved: January 2009
PAF modified by ASQ: 14 May 2010
PAF modified by ASQ re: exit awards: 19 May 2010
PAF modified re: programme table: 26 July 2011
PAF modified: re: revisions to objectives: 17 August 2012
PAF finalised for 2012/13: 18 September 2012
PAF modified by QAS for 2013/14: 31st January 2013
PAF finalised for 2013/14: 26 November 2013
PAF finalised for 2014/15: October 2014
PAF finalised for 2015/16: September 2015
B Assessment methods and strategies:
Analytical skill development is formally
assessed through coursework and
examinations. Successful completion of
coursework assignments and examinations
requires students to demonstrate their
abilities in one or more elements of these
analytical skills as part of the explicit or
implicit requirements of specific
coursework and examination questions.
For example, most coursework and
examination questions are designed to
provide students with scope to demonstrate
their analytical abilities.
All individual modules involve students
developing and utilising one or more of
these practical skills in preparing material
for tutorial classes and coursework
assignments, actively participating in
discussions, and in answering examination
questions. These guided student-centred
learning activities, in conjunction with both
formal and informal diagnostic feedback
from lecturers/tutors, are therefore the
primary channel through which practical
skills are developed and embedded.
Some modules also explicitly develop some
of these practical skills in the subject
material delivered on the course. In
addition to assessed courses, supplementary
English as a Second Language support
classes are made available by the School.
C. Assessment methods and strategies:
Adequate development of practical skills is
assessed partially indirectly and partially
directly through successful performance in
both coursework and examinations. Many
Programme approval 2006/07
7. Communicate and present information
and solutions effectively in both oral and
written form
coursework assignments and examination
questions require students to utilise some of
these practical skills explicitly, while the
acquisition of adequate knowledge, and the
development of sufficient understanding, in
many courses will necessitate students
utilising several of these key practical
skills.
Generic/transferable skills:
The programme will develop in students a
capacity for
These are achieved through the following
teaching/learning methods and
strategies:
1.
The development and utilisation of these
generic/transferable skills are elements of
every module on a postgraduate degree
programme. For example, active
participation in tutorial discussions and
presentations at all levels allows students to
develop their communication skills, while
time management is important as students
must cope with a variety of coursework
deadlines in the latter part of each semester.
2.
3.
4.
5.
6.
Effective self-management in terms of
time, planning and behaviour,
motivation, self-starting, individual
initiative and enterprise.
Learning to learn and developing an
appetite for learning in a reflective,
adaptive and/or collaborative manner.
Effective communication, both oral and
written, using a range of media which
are widely used in management.
Self awareness, openness and
sensitivity to diversity in terms of
people, cultures and management
issues.
Effective performance within a team
environment, including: leadership,
team building, influencing other people,
and project management skills.
Effective conflict resolution and
negotiation skills as a marketer as well
as a team member in any organisation.
D Assessment methods and strategies:
Passing the assessment, including
coursework, examinations and thesis,
requires students to utilise effectively
generic/transferable skills 1, 2 and 3.
Exposure to the multicultural learning
environment and range of learning
activities which will be experienced by all
students successfully completing the degree
programme develops generic/transferable
skill 4. Adequate preparation for passing
the assessed coursework and examinations
in modules utilising group work in tutorial
classes requires students to effectively
utilise generic/transferable skill 5.
Students have to work in groups for some
assignments and will learn to negotiate and
solve conflicts to be able to work with each
other and to learn group dynamics,
requiring them to display competence in
skill 6.
Therefore, while few modules explicitly
assess generic/transferable skills, their
assessment is contextualised through
QA&AA Approved: January 2009
PAF modified by ASQ: 14 May 2010
PAF modified by ASQ re: exit awards: 19 May 2010
PAF modified re: programme table: 26 July 2011
PAF modified: re: revisions to objectives: 17 August 2012
PAF finalised for 2012/13: 18 September 2012
PAF modified by QAS for 2013/14: 31st January 2013
PAF finalised for 2013/14: 26 November 2013
PAF finalised for 2014/15: October 2014
PAF finalised for 2015/16: September 2015
Programme approval 2006/07
successful performance in the assessed
activities described under headings A, B,
and C above.
18. Statement of how the programme has been informed by the relevant subject benchmark
statement(s)/professional, regulatory and statutory body guidelines
The 2007 subject benchmark statement for Masters Awards in Business and Management that relates
to type 1 (career entry) specialist Masters Degrees has been used to inform the knowledge,
understanding and skills outcomes for this programme. The programme has been designed such that,
taken together, the programme’s compulsory modules cover the broad knowledge requirements of the
benchmark statement. Optional modules then provide greater depth in selected areas, enabling
students to determine their own balance between different elements of the benchmark requirements.
While reviewing the MSc in International Marketing we were guided by Business & Management
subject benchmarks (QAA) and these are reflected in the programme’s aims and learning outcomes.
In particular, we were intent on graduates being able to demonstrate knowledge and understanding of
organisations, the business environment they operate in, markets, marketing and sales, customer
behaviour (2015 QAA Subject Benchmark Statement, Business and Management, 3. Subject
knowledge, understanding and skills). This is evident in 17. Educational Aims of the Programme.
The programme contains a selection of modules in areas listed in 3.7 of the Subject Benchmark
Statement, i.e. Markets; Customers; Marketing and Sales; Business policy & strategy; and Social
responsibility (see programme structure).
The programme is also designed so that students acquire a range of cognitive and intellectual skills
recommended by the Subject Benchmark Statement (3.9), i.e. problem solving and critical analysis;
research, commercial acumen; innovation and enterprise; numeracy, as outlined in 17; Skills and other
attributes.
19. Programme structure and award requirements (where relevant the information should also
differentiate the particular requirements of pathways within a programme or nested/exit awards)
(a) numbers of introductory, core, compulsory and optional modules to be taken in each year of
the programme with related credit values
5 * 15 = 75
Compulsory taught modules,
3* 15 = 45
optional taught modules,
60 Credit dissertation
On the part-time programme the modules will be offered on a block basis either over some part of the weekend
or out of term time
PT Structure:
Year 1, Term 1:
Consumer Behaviour (compulsory)
Marketing Theory & Practice (compulsory)
Term 2:
International Marketing (compulsory)
Marketing Strategy & Planning (compulsory)
QA&AA Approved: January 2009
PAF modified by ASQ: 14 May 2010
PAF modified by ASQ re: exit awards: 19 May 2010
PAF modified re: programme table: 26 July 2011
PAF modified: re: revisions to objectives: 17 August 2012
PAF finalised for 2012/13: 18 September 2012
PAF modified by QAS for 2013/14: 31st January 2013
PAF finalised for 2013/14: 26 November 2013
PAF finalised for 2014/15: October 2014
PAF finalised for 2015/16: September 2015
Programme approval 2006/07
Year 2, Term 1:
Research in Marketing (compulsory)
Elective module
Term 2:
Two elective modules
Term 3
Dissertation
(b) range of credit levels permitted within the programme
7
(c) maximum number of credits permitted at the lowest level
180
(d) minimum number of credits required at the highest level
180 (120 for Pg Diploma)
(e) progression and award requirements (if different from the standard)
Standard
(f) maximum number of credits permitted with a condoned fail (core modules excluded)
30
(g) are students permitted to take a substitute module, as per regulation A3, 20.7?
Yes
(g) other relevant information to explain the programme structure
Exit awards are available for students passing 120 credits (PGDip) or 60 credits (PGCert)
QA&AA Approved: January 2009
PAF modified by ASQ: 14 May 2010
PAF modified by ASQ re: exit awards: 19 May 2010
PAF modified re: programme table: 26 July 2011
PAF modified: re: revisions to objectives: 17 August 2012
PAF finalised for 2012/13: 18 September 2012
PAF modified by QAS for 2013/14: 31st January 2013
PAF finalised for 2013/14: 26 November 2013
PAF finalised for 2014/15: October 2014
PAF finalised for 2015/16: September 2015
Programme approval 2006/07
Programme structure
See Programme Handbook for modules to be taken
20. Marking criteria
Generic College marking criteria employed
21. Particular features of the programme which help to reduce the barriers experienced by disabled students and ensure that the programme is accessible to all
students who meet the entry requirements
Materials for the programme will wherever possible be made available online in order to facilitate the use of computer-based aids to learning.
QA&AA Approved: January 2009
PAF modified by ASQ: 14 May 2010
PAF modified by ASQ re: exit awards: 19 May 2010
PAF modified re: programme table: 26 July 2011
PAF modified: re: revisions to objectives: 17 August 2012
PAF finalised for 2012/13: 18 September 2012
PAF modified by QAS for 2013/14: 31st January 2013
PAF finalised for 2013/14: 26 November 2013
PAF finalised for 2014/15: October 2014
PAF finalised for 2015/16: September 2015