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Southern United States Trade Association Danielle Viguerie Marketing Director Value in Millions Total U.S. Exports and Imports of Food and Agriculture U.S. Agricultural Trade Totals For September 2015 Exports: $9,676,674,646.00 Imports: $8,982,788,573.00 Trade Balance: $693,886,073.00 Data Source: U.S. Census Bureau Trade Data, U.S. State Export Data U.S. Exports 2010-2014 2014 2013 Intermediate Total Bulk Total 2012 Consumer Oriented Total 2011 2010 0 20,000,000 40,000,000 60,000,000 80,000,000 Value in Thousands Data Source: U.S. Census Bureau Trade Data, U.S. State Export Data North Carolina Consumer-Oriented Exports 2014 More than $1.4 Billion Product Type – Top Ten 1. Pork & Pork Products 2. Poultry Meat & Prods. (ex. eggs) 3. Meat Products NESOI 4. Prepared Foods 5. Processed Vegetables 6. Processed Fruit 7. Fresh Fruit 8. Chocolate & Cocoa Products 9. Fresh Vegetables 10. Beef & Beef Products Country – Top Ten 1. Canada 2. China 3. Japan 4. Mexico 5. Russia 6. Korea, South 7. Taiwan 8. United Kingdom 9. Hong Kong 10. The Netherlands “Middle Class” Outside the U.S. Expected to Double by 2020 – To 1 Billion Households Worldwide food consumption will be impacted Foreign households w/real PPP incomes greater than $20,000 a year 1000 800 Middle class in developing countries projected to increase 104% by 2020 vs. just 9% in developed countries in 2009 600 Developing countries 400 200 Developed countries (ex US) 0 1990 1994 1998 2002 2006 2010 Source: Global Insight’s Global Consumer Markets data as analyzed by OGA 2014 2018 5 Global market trends and forecasts • 95% of the World’s consumers are outside of the U.S., yet only one in 100 companies export • Total U.S. ag exports up 50% since 2009 • Long term: World population is projected to increase 32% to 9.1 billion by 2050 Eligibility Requirements: • • • • • • Must be promoting a brand Headquartered in SUSTA region Small by SBA standards Product at least 50% U.S. agriculture content Origin statement on product. Ex: “Made in USA” Annual Sales Requirement www.susta.org Market Access Programs: • International Marketing Program – Trade Shows & Trade Missions • Brand Promotion – 50% Reimbursement www.susta.org International Marketing Program Trade Shows Why Are Trade Shows Beneficial? – To see and meet with existing buyers/distributors – To identify new prospects – Gain market intelligence and – See what competitors are doing. SUSTA Pavilion at Seoul Food & Hotel www.susta.org International Marketing Program Inbound & Outbound Trade Missions Ex: Caribbean-Central American Inbound Trade Mission to Miami www.susta.org International Marketing Program www.susta.org/events www.susta.org . www.susta.org Getting started www.susta.org 1) Sign into MySUSTA to access 2016 Pre-qualification 2) Complete 2 page Prequalification form 3) Once determined eligible, you can register for 2016 events on a per event basis . www.susta.org Brand Promotion 50% reimbursement marketing expenses to grow your brand internationally www.susta.org Brand Promotion Eligible Expenses • • • • • • • • • Advertising Printed Sales Materials Direct Mailing to Foreign Buyers Public Relations- Press Kits Website development Freight Packaging/Label Changes In Store Demonstrations and Food Service Promotions In Store Displays • • • • • • www.susta.org Exhibition at International Trade Shows & Approved U.S. Trade Shows International Trade Seminars Sponsored by Company International Trade Missions Travel Expenses Part-Time Contractors for trade seminars and trade shows Promotional Give Away Items Brand Promotion First step: • Company develops international marketing strategy www.susta.org Apply Annually for Brand Promotion * Application includes a marketing plan per country. (limit 10 countries) * 5 year graduation rule per country Brand Promotion Maximum reimbursement: $300,000 Minimum reimbursement: $2,500 *Company pays SUSTA 6% administrative fee on reimbursement amount. Ex: If a company requests $2,500 from SUSTA, they will pay a $150 fee www.susta.org Next steps: • Conduct marketing activity • Collect required documentation • Submit expenses • Receive reimbursement www.susta.org SUSTA Helping small Southern food/ag companies promote products in foreign markets Fill out the 2016 Pre-Qualification at www.susta.org If approved for Brand Promotion International Marketing Program Complete 2016 Application If approved Start signing up for 2016 events at: www.susta.org/events Receive 50% reimbursement of 2016 international marketing expenses www.susta.org -Trade shows -Trade Missions Contact: Southern U.S. Trade Association 701 Poydras Street Suite 3845 New Orleans, LA 70139 Tel: (504) 568-5986 www.susta.org Email: [email protected] Like us on . www.susta.org