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Eco puutarha Purple Group Manufacturing & Trade Lukas Bösch Alina Cholodniuk Anne Deters Teresa Mestre Tuija Nikkinen Kim Verburgh Table of content Eco-Puutarha – Who Are We? Business Ideia Business Strategy External Environment Table of content Financial analysis Risk analysis Marketing Conclusion Who Are we? Eco-Puutarha Ltd. Finnish Trading Company Importing ecological cosmetic products Business idea Vision To be a Europe leader in importing and selling 100% ecological manufactured cosmetic products. Business idea Mission Growing from a small provider of basic bathing products to becoming an international enterprise. Business idea Values Selling high quality products that are manufactured in an environmental-friendly way. External environment Gross demanding of cosmetics - from 320 million to 410 million euro. S-Group, Stockmann Rapid growth of a variety Growth of income gap shares in different classes of income Internetshops will keep growing Company has to be focused on their own areas and in their marketing communication. Competitors Procter&Gamble Norex Nosmetics Nordic Cosmetics Harmonia Beauty Lumene Cosmetics Yves Rocher Beiersdorf L’oreal Unilever Berner Competitive advantages 100% organic Reasonable price Eco certificates Uniqueness on the market The quality Big target group Safe Wide product range Environmental friendly Big potential Marketing Why the company name? And logo? Marketing Why the company name? Eco puutarha Marketing And logo? Marketing The text is part of advertisement that sends the message The advertising uses several elements like text, voice and image. Marketing The channels used to communicate can be divided in two groups: ATL Television BTL Hats Radio Flyers Press Cups Outdoor … Marketing A company cannot communicate directly to people and it is why they use advertising, from the need that businesses has to communicate, using images, sounds or words. The brand is then the perception that the public has on the product, or, stated even more simply, the brand is what people think of the product. Our Brand Our Signature Our Slogan Because nothing matters more Range of products Men Shower Gel Shampoo After-shave Advertisement Marketing The advertising sign is the image that replaces the object. All products on the market need to impress people throught the 5 senses In the world of objects, commercial success is not necessarily guaranteed by the quality of performance or service, but the symbolic value that the object represents. Business strategy Start-up Initial growth High growth Stable growth Financials Net sales: € 92.000 Operating loss: € -19.891 Break even point: Capital: Loan: € 191.714 € 20.000 € 150.000 Net sales / Profit & Loss Risk analysis Strenghts 100 % natural products High quality products for low prices Enabling fair salary and fair prices Providing sustainability Good image because of ecological thinking Appealing design of products Range of products can be enlarged Short product life cycle Risk analysis Weaknesses No previous experience An unknown brand name Small product range in the beginning Risk analysis Opportunities Growing interest for natural products Growing interest for sustainability Finnish people are open-minded for new products Risk analysis Threats Emergence of substitute products Changing preferences Many competitors on the market Dependence on the farmer Conclusion Very good possibility to create a sustainable business Farmers and breeders will be subsidies in a way of fair-trading The mission to act upon the principles of sustainopreneurship promise a successful future Sustainable consciousness regarding People Profit and especially our Planet Thank you for your attention!
