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Eco
puutarha
Purple Group
Manufacturing & Trade
Lukas Bösch
Alina Cholodniuk
Anne Deters
Teresa Mestre
Tuija Nikkinen
Kim Verburgh
Table of content
Eco-Puutarha – Who Are We?
Business Ideia
Business Strategy
External Environment
Table of content
Financial analysis
Risk analysis
Marketing
Conclusion
Who Are we?
Eco-Puutarha Ltd.
Finnish Trading Company
Importing ecological cosmetic products
Business idea
Vision
To be a Europe leader in importing
and selling 100% ecological manufactured
cosmetic products.
Business idea
Mission
Growing from a small provider of basic
bathing products to becoming an
international enterprise.
Business idea
Values
Selling high quality products that are
manufactured in an
environmental-friendly way.
External environment
Gross demanding of cosmetics - from 320 million
to 410 million euro. S-Group, Stockmann
Rapid growth of a variety
Growth of income gap shares in different classes of income
Internetshops will keep growing
Company has to be focused on their own areas
and in their marketing communication.
Competitors
Procter&Gamble
Norex Nosmetics
Nordic Cosmetics
Harmonia Beauty
Lumene Cosmetics
Yves Rocher
Beiersdorf
L’oreal
Unilever
Berner
Competitive advantages
100% organic
Reasonable price
Eco certificates
Uniqueness on the market
The quality
Big target group
Safe
Wide product range
Environmental friendly
Big potential
Marketing
Why the company name?
And logo?
Marketing
Why the company name?
Eco
puutarha
Marketing
And logo?
Marketing
The text is part of advertisement that sends the message
The advertising uses several elements like text, voice and
image.
Marketing
The channels used to communicate can be divided in two groups:
ATL
Television
BTL
Hats
Radio
Flyers
Press
Cups
Outdoor
…
Marketing
A company cannot communicate directly to people and it is why
they use advertising, from the need that businesses has to
communicate, using images, sounds or words.
The brand is then the perception that the public has on the product,
or,
stated even more simply, the brand is what people think of the product.
Our Brand
Our Signature
Our Slogan
Because nothing matters more
Range of products
Men
Shower Gel
Shampoo
After-shave
Advertisement
Marketing
The advertising sign is the image that replaces the object.
All products on the market need to impress people
throught the 5 senses
In the world of objects, commercial success is not necessarily
guaranteed by the quality of performance or service,
but the symbolic value that the object represents.
Business strategy
Start-up
Initial growth
High growth
Stable growth
Financials
Net sales:
€ 92.000
Operating loss:
€ -19.891
Break even point:
Capital:
Loan:
€ 191.714
€ 20.000
€ 150.000
Net sales / Profit & Loss
Risk analysis
Strenghts
100 % natural products
High quality products for low prices
Enabling fair salary and fair prices
Providing sustainability
Good image because of ecological thinking
Appealing design of products
Range of products can be enlarged
Short product life cycle
Risk analysis
Weaknesses
No previous experience
An unknown brand name
Small product range in the beginning
Risk analysis
Opportunities
Growing interest for natural products
Growing interest for sustainability
Finnish people are open-minded for new products
Risk analysis
Threats
Emergence of substitute products
Changing preferences
Many competitors on the market
Dependence on the farmer
Conclusion
Very good possibility to create a sustainable business
Farmers and breeders will be subsidies in a way of fair-trading
The mission to act upon the principles of
sustainopreneurship promise a successful future
Sustainable consciousness regarding
People
Profit
and especially our
Planet
Thank you for your attention!