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Transcript
12 Corporate Alliances and Acquisitions Key Vocabulary Key Vocabulary Joint venture - a partnership formed often to share risk or expertise. Merger - the act of merging, esp. the combination of two or more companies Acquisition or Takeover - an acquisition is when one larger company purchases a smaller company. Not to be confused with a "merger", which is when two approximately equal-sized companies merge to combine forces. Phrasal verbs Modals of obligation Modal verbs of obligation Meetings Meetings 13 Marketing Listening Four Ps – four marketing ingredients: PRODUCT, PRICE, PLACE, AND PROMOTION. A BUSINESSPERSON MUST DECIDE WHAT PRODUCT OR SERVICE TO PRODUCE, THE PRICE TO CHARGE, HOW PRODUCTS ARE TO BE DISTRIBUTED TO THE MARKETPLACE, AND METHODS TO USE FOR PROMOTING THE PRODUCT OR SERVICE. Comparison Comparison Practice Reported speech Reported speech Practice
