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The Business of
Food Science
Next Generation Science / Common Core State Standards!
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CCSS. Cite specific textual evidence to support analysis of science and
technical texts, attending to important distinctions the author makes and to
any gaps or inconsistencies in the account LA Literacy. RST.11‐12.1
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CCSS. ELA Literacy. RST.11‐12.2 Determine the central ideas or conclusions
of a text; summarize complex concepts, processes, or information presented
in a text by paraphrasing them in simpler but still accurate terms.
Bell Work / Learning Objectives!
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Explain food product development.
Describe the process of food
product development.
Define and discuss the marketing
of food products.
Describe the four P’s of marketing.
Terms
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Advertising
Bench-top formulation
Focus group
Food marketing
Food product
development
Law of demand
Law of supply
Merchandising
Need
Terms
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New product strategy
Pilot-plant formulation
Place
Price
Process
Product
Product demand
Product feasibility
Product mix
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Product rollout
Promotion
Prototype
Sensory evaluation
Target market
Test market
Want
Interest Approach
List ideas for a totally new food
product.
 Consider the questions a company
needs to answer before it can offer
the new product to consumers.
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What is food product
development?
Food product development is the
process of creating a new food
product.
 New products generate consumer
demand.
 They add to the number of
products a company sells.
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Product mix
Product mix is the variety of
products that the same
manufacturer offers for sale.
 Food product development covers
the entire period from when a
product is just an idea through
when it is produced in final form.
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Product Mix
Disciplines in food
development
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Science in food
product development
Art in food product
development
Business in food
product development
What process occurs when a
new product is developed?
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Food product development is
the process of inventing and
creating a new food product.
In food product development,
a process is an ongoing
method involving a number
of stages from
conceptualization of the
product through its
production.
Sensory Evaluation is Important
Successful food product
development involves 11
stages:
Develop clear corporate objectives
 Develop plans to meet objectives
 Generate new product ideas
 Screen, rank, and test new idea
 Translate the ideas into product
types.
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Successful food product
development involves 11
stages:
Sensory evaluation
 Prepare for commercial product
 Test Market
 Market simulations
 Product Refinement
 Product rollout
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Product type phases:
Prototype
 Bench-top formulation
 Pilot-plant formulation
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What is food marketing?
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Food marketing is providing the
food items and associated
services that people need and
want.
Food marketing is guided by
these principles:
Identifying needs and wants.
 Identifying methods for fulfilling
wants and needs.
 Product demand
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Law of Supply
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Law of Supply states
that as the price of a
product increases,
producers will supply
more of the product.
It is represented
graphically by the
supply curve.
Law of Demand
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Law of Demand states that
consumers will buy more
of a good as the price
decreases, and less of a
good as its price
increases.
It is graphically
represented by the
demand curve.
What are the four P’s of
marketing?
Product
 Place
 Promotion
 Price
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Review/Summary
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What is food product development?
What process occurs when a new
product is developed?
What is food marketing?
What are the four P’s of marketing?
How do they apply to the food
industry?
The End!