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Kotler / Armstrong 11e, Chapter 3
A company’s _____ consists of its suppliers,
marketing intermediaries, customers,
competitors and publics.
1. macroenvironment
2. microenvironment
3. business environment
4. marketing environment
Kotler / Armstrong 11e, Chapter 3
A company’s _____ consists of its suppliers,
marketing intermediaries, customers,
competitors and publics.
1. macroenvironment
2. microenvironment
3. business environment
4. marketing environment
Kotler / Armstrong 11e, Chapter 3
_____ include resellers, marketing service
agencies and financial firms that help a
company to promote and sell its offerings to
its final customers.
1. Advertising agencies
2. Suppliers
3. Intelligence firms
4. Marketing intermediaries
Kotler / Armstrong 11e, Chapter 3
_____ include resellers, marketing service
agencies and financial firms that help a
company to promote and sell its offerings to
its final customers.
1. Advertising agencies
2. Suppliers
3. Intelligence firms
4. Marketing intermediaries
Kotler / Armstrong 11e, Chapter 3
Marketers today are only concerned with their
consumer markets.
1. True
2. False
Kotler / Armstrong 11e, Chapter 3
Marketers today are only concerned with their
consumer markets.
1. True
2. False (marketers today may have five types
of customer markets. These are the
consumer market, the business market, the
reseller market, the government market
and the international market.
Kotler / Armstrong 11e, Chapter 3
A company’s _____ public includes its workers,
managers, volunteers and board of directors.
1. employee
2. citizen-action
3. internal
4. human resource
Kotler / Armstrong 11e, Chapter 3
A company’s _____ public includes its workers,
managers, volunteers and board of directors.
1. employee
2. citizen-action
3. internal
4. human resource
Kotler / Armstrong 11e, Chapter 3
The single most important demographic trend in
the U.S. is the changing age structure of the
population.
1. True
2. False
Kotler / Armstrong 11e, Chapter 3
The single most important demographic trend in
the U.S. is the changing age structure of the
population.
1. True
2. False
Kotler / Armstrong 11e, Chapter 3
Of the seven generations present in the U.S.
today, _____ is(are) the largest and most
influential.
1. the Baby Boomers
2. Generation X
3. Generation Y
4. the Millenials
Kotler / Armstrong 11e, Chapter 3
Of the seven generations present in the U.S.
today, _____ is(are) the largest and most
influential.
1. the Baby Boomers
2. Generation X
3. Generation Y
4. the Millenials
Kotler / Armstrong 11e, Chapter 3
In the United States today, married couples with
children make up _____ of the nation’s 105
million households.
1. 50%
2. 65%
3. 25%
4. 34%
Kotler / Armstrong 11e, Chapter 3
In the United States today, married couples with
children make up _____ of the nation’s 105
million households.
1. 50%
2. 65%
3. 25%
4. 34%
Kotler / Armstrong 11e, Chapter 3
The disabled market is relatively small in the
United States and is not being actively
pursued by marketers.
1. True
2. False
Kotler / Armstrong 11e, Chapter 3
The disabled market is relatively small in the
United States and is not being actively
pursued by marketers.
1. True
2. False (Marketers are actively pursuing this
market, which is larger than the Hispanic
and African-American markets)
Kotler / Armstrong 11e, Chapter 3
The “shop until you drop” mentality of the 1990’s
has been replaced with a more _____
approach.
1. save all you can
2. value is key
3. don’t shop at all
4. splurge regularly
Kotler / Armstrong 11e, Chapter 3
The “shop until you drop” mentality of the 1990’s
has been replaced with a more _____
approach.
1. save all you can
2. value is key
3. don’t shop at all
4. splurge regularly
Kotler / Armstrong 11e, Chapter 3
There are three trends in the natural environment that
marketers are monitoring. These are _____, _____
and _____.
1. shortages of raw materials; increased legislation;
increased consumerism
2. the green movement; shortages of raw materials;
increased pollution
3. increased pollution; increased government
intervention; shortages of raw materials
4. increased consumerism; increased population;
increased ethical expectations
Kotler / Armstrong 11e, Chapter 3
There are three trends in the natural environment that
marketers are monitoring. These are _____, _____
and _____.
1. shortages of raw materials; increased legislation;
increased consumerism
2. the green movement; shortages of raw materials;
increased pollution
3. increased pollution; increased government
intervention; shortages of raw materials
4. increased consumerism; increased population;
increased ethical expectations
Kotler / Armstrong 11e, Chapter 3
The most dramatic force shaping business today
is the _____ environment.
1. natural
2. technological
3. economic
4. political
Kotler / Armstrong 11e, Chapter 3
The most dramatic force shaping business today
is the _____ environment.
1. natural
2. technological
3. economic
4. political
Kotler / Armstrong 11e, Chapter 3
Which country leads the world in research and
development spending?
1. United States
2. Japan
3. China
4. Germany
Kotler / Armstrong 11e, Chapter 3
Which country leads the world in research and
development spending?
1. United States
2. Japan
3. China
4. Germany
Kotler / Armstrong 11e, Chapter 3
Legislation affecting business has _____ over
the years.
1. increased steadily
2. decreased slightly
3. remained steady
4. grown immensely
Kotler / Armstrong 11e, Chapter 3
Legislation affecting business has _____ over
the years.
1. increased steadily
2. decreased slightly
3. remained steady
4. grown immensely
Kotler / Armstrong 11e, Chapter 3
This legislation prohibits Web sites or online
services from collecting personal information
from children without parental consent.
1. Wheeler-Lea Act
2. Child Protection Act
3. Children’s Internet Protection Act
4. Children’s Online Privacy Protection Act
Kotler / Armstrong 11e, Chapter 3
This legislation prohibits Web sites or online
services from collecting personal information
from children without parental consent.
1. Wheeler-Lea Act
2. Child Protection Act
3. Children’s Internet Protection Act
4. Children’s Online Privacy Protection Act
Kotler / Armstrong 11e, Chapter 3
Which of the following is not one of the reasons
business legislation is enacted?
1. To protect companies from each other
2. To protect companies from consumers
3. To protect consumers from unfair business
practices
4. To protect the interests of society
Kotler / Armstrong 11e, Chapter 3
Which of the following is not one of the reasons
business legislation is enacted?
1. To protect companies from each other
2. To protect companies from consumers
3. To protect consumers from unfair business
practices
4. To protect the interests of society
Kotler / Armstrong 11e, Chapter 3
A person’s core values and beliefs are often
erratic.
1. True
2. False
Kotler / Armstrong 11e, Chapter 3
A person’s core values and beliefs are often
erratic.
1. True
2. False (People’s core beliefs and values
have a high degree of persistence.)
Kotler / Armstrong 11e, Chapter 3
Which of the following is not one of the ways a
society’s values are expressed?
1. people’s view of history
2. people’s view of society
3. people’s view of the universe
4. people’s view of others
Kotler / Armstrong 11e, Chapter 3
Which of the following is not one of the ways a
society’s values are expressed?
1. people’s view of history
2. people’s view of society
3. people’s view of the universe
4. people’s view of others
Kotler / Armstrong 11e, Chapter 3
Recently, observers have noted a shift from a
“me society” to a “we society.”
1. True
2. False
Kotler / Armstrong 11e, Chapter 3
Recently, observers have noted a shift from a
“me society” to a “we society.”
1. True
2. False
Kotler / Armstrong 11e, Chapter 3
A woman who drives a hybrid car, consistently
recycles, and buys “earth-friendly” products,
is acting out her view of _____.
1. society
2. organizations
3. others
4. nature
Kotler / Armstrong 11e, Chapter 3
A woman who drives a hybrid car, consistently
recycles, and buys “earth-friendly” products,
is acting out her view of _____.
1. society
2. organizations
3. others
4. nature
Kotler / Armstrong 11e, Chapter 3
A company has several options with regard to its
marketing environment. A strong company
takes a(n) _____ approach.
1. proactive
2. reactive
3. ingenuous
4. peaceful
Kotler / Armstrong 11e, Chapter 3
A company has several options with regard to its
marketing environment. A strong company
takes a(n) _____ approach.
1. proactive
2. reactive
3. ingenuous
4. peaceful
Kotler / Armstrong 11e, Chapter 3
A company’s macroenvironment consists of all
of the following except _____.
1. demographic forces
2. economic forces
3. competitive forces
4. none of the above
Kotler / Armstrong 11e, Chapter 3
A company’s macroenvironment consists of all
of the following except _____.
1. demographic forces
2. economic forces
3. competitive forces
4. none of the above