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MARKETING BASICS Presented by Dr. Memo Diriker to the ORLD 618 Ph.D. Class at the University of Maryland—Eastern Shore July 15, 2006 MARKETING The Marketing Mix Product • • • • Product Life Cycle New Product Development Adoption and Diffusion The Product Portfolio Price • Core Price • Transaction Support Promotion • Mass Selling • Personal Selling • Sales Promotion Place • • • • Move Element Store Element Transaction Point Order Processing 4 + 2 Ps • Political Power • Public Awareness Segmentation Buyer Behavior Planning, Control, and Evaluation Market Research Copies of this presentation and the handout can be found at: http://www.ORLD618.info
