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Guest Lecture: "Value-based marketing: Whose value? What is valued? How much is the value?" By Helen Lok A C Nielsen Executive of the Year 1999 Founding member of the Market Research Society Hong Kong Chairperson of the Market Research Society Hong Kong 2002-2003 Advisory Committee of the Business Association of University of Hong Kong 2000-2005 Date: Time: Venue: 12 March 2007 (Monday) 2:00 - 3:30 pm Student Function Hall Language: Cantonese Value-based marketing explains the crucial role of marketing plays in driving customer and shareholder value. As macro-environment changes, we are facing regional integration, ideology-free world, technological advances, and a borderless economy. These macroeconomic forces are certainly impacting on market practices. Consequently doing faster and better may not be sufficient and, instead, businesses will be required to develop new marketing concepts and practices such as value-based marketing. In the future, marketing practices will have to cost, price and market products and services more based on their time and place associated values. This is often prevalent in the services sector, but is not consciously practiced in the product sector. Interesting cases on how companies practice value-based marketing are provided including cases like McCafe, De Beer Diamond, etc Enquiries: 2616 8239 - Department of Marketing and International Business, Lingnan University