Download Line Up Meeting Agenda Proposal

VPL-HS60
Product Presentation
Nathalie Muijtjens
TVOE
Weybridge, August 25, 2005
Presentation Scope
• Front Projector Technology
• SONY Home Cinema Range
• SONY VPL-HS60 Specifications
Projection technologies
• LCD (Liquid Crystal Display)
- 3 LCD panels; Red, Green and Blue
- Thousands of cell  Pixels
- Each pixel controls the amount of light
- Light passes through the panel  transmisive
LCD-panel
• DLP (Digital Light Processing)
- Uses DMD (Digital Micro mirror Device)
- DMD contains thousands of small mirrors
- Mirrors can be digitally moved on or off
- Colour produced via colour wheel
DMD
DLP
• LCOS (Liquid Crystal On Silicon)
- Reflective type LCD technology
- Will offer higher resolutions and
better brightness
SXRD = Sony’s LCOS, reflective LCD
Micro Device Technology
Lighting Process
Transmissive
Reflective
Material
Liquid
Crystal
LCD Panel
LCoS
Prism
Sony = SXRD
JVC = D-ILA
LCD panel
LCD
Light
Mirror
Picture
Micro Mirror
DLP
Texas
Instruments
Sony / Epson
Projection concept
LAMP
Fly-eye
Screen
Mirror
Diachoric
Mirror
LCD
Mirror
Sony
LCD panel
LCD
Diachoric
Mirror
PRISM
LCD
Mirror
LENS
The Magic of Sony 3LCD Technology
• Brighter Picture
• Higher Detail
• Natural Colour
Why Sony ?
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Sony has a strong and established heritage, with over 20 years of
experience in the projector market.
Sony is one of only two 3LCD (Liquid Crystal Display) manufacturers
worldwide.
Not only the 3LCD panels are from Sony also 90% of the components used
are made by Sony (e.g. 3D gamma chip, panel driver, etc.).
Sony creates products for use across the entire projector market –
business, schools, at home even in cinemas and theatres.
Sony will continue to offer 3LCD projectors with superior picture quality,
design and smart features
2H05 Home Line-up
FY04
FY05
FY06
QUALIA
Q004-R1
STEP UP
wk46, 3rd wk Nov
FPJ
VW12HT
Ruby
Full HD/0.61”SXRD
Ruby
ENTRY
wk42 3rd wk Oct
HS60
Contrast Improvement
VPL-HS50
VPL-HS60 – USP’s
• Highest Contrast in LCD Video projector – 10,000:1
• NEW High Contrast Plate
• Lens Shift Function
• Short Throw / High Resolution Lens
• RCP (Real Colour Processing) Function
• HDMI
VPL-HS60 – Main Specs
• Goal: Maintain and increase our competitive product edge
• Model name:
VPL-HS60
• Main Spec:
-
720P 3LCD Panel
Brightness 800 ANSI Lumen
Contrast 10,000:1 Remarkable Spec
Fan noise 23dB (1dB lower then HS50)
Manual lens focus/zoom
Lens magnification x1.6
Short focal lens 100-inch @ 2.9m
• Main Feature:
-
Advanced Iris
Lens Shift (manual)
HDMI
RCP (Real Colour Processing)
No Over Scan with digital signal
One Page Flyer – VPL-HS60
VPL-HS60
Feature/Technology Explanation
• NEW Small Cosmetic Design change
• NEW HIGHER Contrast Ratio
• Cinema Black Pro Function
• GOOD Signal to Noise level (12 Bit Panel Driver !)
• Lens Shift Function
• EXCELLENT Standard Lens
• Real Colour Processing
• HDMI
• Connections
• Accessories
• Throwing Distances
• Comparison HS50 and HS60
VPL-HS60 Lens colour change vs HS50
VPL-HS60
Lens ring
Different colour
VPL-HS50
NEW TO VPL-HS60
NEW Higher Contrast Ratio
•
VPL-HS50 High Contrast thanks to LCD panel with:
- Micro Lens Array (in front of LCD panel)
- And Wide View Film (after the LCD panel)
 still a little light leaking
•
VPL-HS60 Higher Contrast thanks to LCD panel with:
- High Contrast Plate (in front of LCD panel)
 less light leaking, to minimum
Level of Contrast Ratio can be controlled via ‘Cinema Black Pro’ function
Sony Higher Contrast Ratio
NEW TO VPL-HS60
VPL-HS50
LCD panel with Micro Lens Array + Wide View Film
MLA+VW reduce the leaking light due to adjust light.
Optical glass WV Film
Little Leaking Light
# The light leaking is little
Light Out
Light In
Little Leaking Light
MLA
Actual image of black picture
Liquid crystal
Black matrix
VPL-HS60
LCD panel with High Contrast Plate
Optical glass
High Contrast Plate is SONY’s Original.
# Performance of High Contrast Plate is
Light Out
Light In
Very little Light Leaking
High Contrast Plate
superior than ML+WV, because High
Contrast Plate is special developed to
optimize the SONY’s LCD panel
# The leaking light is very little
Actual image of black picture
NEW TO VPL-HS60
Basic structure of ‘High Contrast Plate’
High Contrast Plate (Basic Image Chart)
Diagonal Light -> Adjust Light -> Less Leak Light -> Contrast up
Light
Liquid Crystal
High Contrast Plate
NEW TO VPL-HS60
Cinema Black Pro
Contrast Ratio Control Function
• Unique Sony Function
• Enhances Contrast Ratio drastically
• Selectable via menu set-up
Cinema Black
Old HS2 / HS10
Lamp Wattage Control
OSD:
ON
OFF
Sony Cinema Black Pro Function
Cinema Black Pro
Current HS3 / HS20
Lamp Wattage Control
&
IRIS Control
Lamp Control HIGH
LOW
IRIS Control
ON
OFF
Cinema Black Pro
HS50 and New HS60
Lamp Wattage Control
&
ADVANCED IRIS Control
Lamp Control
IRIS Control
HIGH
LOW
ON
OFF
AUTO
Same as VPL-HS50
What’s Advanced Iris ?
Advanced IRIS Shutter
Shutter Open
Advanced IRIS Off
VPL-HS60 Optical Unit
(Same as HS50)
Shutter Close
Advanced IRIS On
Mechanical Shutter is controlled by OSD. As a result, when Advanced
IRIS set to On, Brightness will be down but Contrast will be UP.
Sony Cinema Black Pro Function
Same as VPL-HS50
What’s Advanced Iris ?
Basic Function
1. Brightness Control
2. Black Level Control
Iris shutter controls
brightness
Iris shutter prevents leak
light to control the black level
Open
Open
Close
Close
Bright
Dark
Selectable global
brightness
Lower black level for
better contrast ratio
Benefits
Sony Cinema Black Pro Function
Same as VPL-HS50
What’s Advanced Iris – AUTO setting ?
Sony Cinema Black Pro Function
Same principal as VPL-HS50
But higher Contrast value
Effect of Cinema Black Pro
VPL-HS60
Lamp Control
Iris Control
High (135W)
Low (110W)
AUTO
High (135W)
Low (110W)
OFF
High (135W)
Low (110W)
Brightness
Contrast Ratio
1200 lm
1000 lm
HS60 1,700:1
- 10,000:1
HS50 1000:1 –
6000:1
1200 lm
HS60 1,700:1
1000 lm
600 lm
ON
500 lm
HS50 1,000:1
HS60 2,300:1
HS50 1,300:1
‘Auto Advanced Iris’ function reproduces white that is brighter in the bright
scenes and black is deeper in the dark scenes
Sony Cinema Black Pro Function
NEW TO VPL-HS60
Good S/N level
VPL-HS60
1. 12 Bit Panel Driver
 Achieve High Gradation reproduction and detail
reproduction performance
2. Full Digital Electrical Circuit
 Reduce signal noise
 Clear picture image, especially via HDMI input
 High picture quality from HDTV, DVD
3. I/P Converter
 Sharp image
 Superior diagonal line reproduction
 HD I/P conversion reproduces progressive HD signal with
precise and high-density image
Sony Good Picture Quality
Same as VPL-HS50
12 bit Panel Driver
• VPL-HS60 uses a 12 bit panel driver
(same as HS50 and PDP)
• Signal from input to output full digital
• Improved Picture Detail
Model
Input
Output
VPL-HS60
VPL-HS50
VPL-HS20
10 bit
10 bit
10 bit
12 bit
12 bit
12 bit
VPL-HS10
8 bit
10 bit
VPL-HS3 / 2
8 bit
10 bit
Sony Good Picture Quality
Same as VPL-HS50
Why are more bits better ?
Bit length
12 bit
10 bit
8 bit
4 bit
Quantization
Binary code
2048 1024
1
0
512
256
128
64
32
16
8
4
2
1
1
1
1
0
1
1
1
0
0
1
Resolution
16
(Brightness
256
levels)
1024
4096
Improved Brightness Resolution x4
To our knowledge DLP has maximum 10 Bit.
Besides the fact that our Contrast Ratio higher is,
You will also see much more details in the picture.
Imagine skin tone, you will see people blush !
Sony Good Picture Quality
Same as VPL-HS50
Why are more bits better ?
4 bit
10 bit
12 bit
More visible details
Sony Good Picture Quality
Same as VPL-HS50
Lens Shift
• Horizontal and Vertical ‘manual’ Dial
• ‘Lens Shift’ Advantages vs Side Shot:
- Easier in Use
- Flexible
- Wider Installation Area
• VPL-HS20: Side Shot 2
• VPL-HS50/HS60: Lens Shift
Sony Lens Shift
Same as VPL-HS50
Lens Shift
a: Minimum distance
between screen and centre lens
b: Maximum distance between
screen and centre lens
c: Vertical distance between centre screen
and centre lens
d: Horizontal distance between centre screen
and centre lens
e: Maximum vertical distance between centre
screen and centre lens
Sony Lens Shift
Same as VPL-HS50
Excellent ‘Standard’ Lens
• New ARC-F (All Range Crisp Focus) Lens
 Superior focus in the centre and corner of the screen
• 1.6 times Zoom lens as standard lens
 Enabling a large set-up freedom, it covers all the throwing distances
which both HS and VW lens have offered in the past
• Short Focal Lens
 100-inch diagonal screen @ 2.9m
Throwing Distance for 100-inch screen:
Min: 2.5m – Max: 4.7m (1.8m in between, other models 0.6m)
No need for optional lenses !
Sony Lens
Same as VPL-HS50
Real Colour Processing
• RCP = Real Colour Processing
• Very specific colour adjustment of skin tone, blue sky, etc.
• Adjustment done via ‘Colour Pallet’, which is divided into:
- Red
- Yellow
- Green
- Cyan
- Blue
- Magenta
• Option in the OSD ‘Picture Control’ menu
 Easier and more accurate colour adjustment
Sony Real Colour Processing
Same as VPL-HS50
Real Colour Processing
Sony Real Colour Processing
Same as VPL-HS50
Real Colour Processing
Sony Real Colour Processing
Same as VPL-HS50
Accessories VPL-HS60
Air Filter (2pcs
Illuminated
Remote
Control
(supplied)
Lamp
supplied, 1 in
projector)
(1pcs in projector
supplied)
Should be
exchanged each
1000 hours
Recommended
exchange each
3000* hours
Ceiling
Bracket for
ceiling
installation
(optional
accessory)
Height adjustable
NL
* Sony recommends to change the lamp after 3000 burning hours,
however the lamp will not be broken and can be used longer
but picture quality will get deteriorated
Same as VPL-HS50
Throwing Distance
Floor Installation, 16:9 screen
Same as VPL-HS50
Throwing Distance
Ceiling Installation, 16:9 screen
Same as VPL-HS50
Comparison HS50 vs HS60
Model Name
-FY04 current model
-FY05 new model
VPL-HS50
VPL-HS60
1,000-6,000:1
1,700-10,000:1*
1,200 lm
1,200 lm (Same as HS50)
24dB
23dB
(Lamp Control Low, Advanced Iris ON)
(Lamp Control Low, Advanced Iris ON)
Specification
Contrast Ratio
Brightness
Fan Noise
33dB
33dB
(Lamp Control High, Advanced Iris OFF)
(Lamp Control High, Advanced Iris OFF)
Features
Over Scan
(720p)
5%
(w/o mask, with scan convert)
(w/o mask, w/o scan convert)
Analog: 5%
(w/o mask, with scan convert)
VPL-HS60’s Lens ring color
will be black chromium.
Cosmetic
Design
Carton Design
Digital: 0%
Current Design
New Design
*Only in use
"Auto" mode of
Advanced Iris.
This "Auto" mode
of the Advanced
Iris dynamically
changes
according to the
setting of
projector and the
level of picture.