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Strategic Perspective on Solutions to
Public Health Problems in the AsiaPacific Region
James R. Campbell, Ph.D., M.P.H.
Asia-Pacific Center for Security Studies
[email protected]
Strategic Objectives
for the Asia-Pacific Region
• Determine fundamental causes of relevant medical and public
health security challenges and vulnerabilities, and most
effective means to mitigate them
• Strengthen institutional capacity at national and transnational
levels to enhance national, regional and international security
• Foster defense support to civil authorities in dealing with
humanitarian assistance and disaster response
• Promote critical thinking on global security challenges such as
water, food and energy scarcity; pandemic; and climate
change
• Increase the ability to collect and share data/information
related to health trends and public health capacity at a
regional level
Challenges for PACOM in Meeting
Regional Strategic Objectives Related
to Public Health Security
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Policy constraints
Resources limitations
Expertise (technical; regional)
Regional perceptions of military’s
motive/agenda
• Cultural miss-understanding (mutual)
Soft Power; Phase 0
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Assessment of the environment; receptivity
Shaping of the environment
Relationship building
Capacity building
Public:Private Partnerships
Recognition that health security is a sine qua non for
sustainable regional security
• Co-creation of outcomes (recognizing culture in the Pacific)
• Desired end state - quicker reaction time
Business Case
• What are the drivers for industry?
• DOD has established HADR as a mission co-equal with war fighting,
and PACOM requires industry’s assistance to be able to maintain an
end state in Disaster Relief (not just stabilize, and pull out), in the
Asia-Pacific region.
• Industry can leverage DOD strengths in logistics, communications
• Where are the gaps that industry can fill?
• PACOM lacks the technology and technical expertise to collect and
share data/information related to health trends and public health
capacity at a regional level.
• Most countries in the Asia-Pacific region also lack expertise and
resources to conduct timely surveillance and identification of
disease outbreaks, posing regional and global public health threats
• Need sophisticated data security technologies and tools to search
and share data/information resources needed for HADR mission
A Favorable Environment Exists for Industry to
Invest in Public Health Security in the Asia-Pacific
• Southeast Asia alone has a population of 500 milllion people, and a combined
GDP of $1.5 trillion
• Natural disasters (earthquake, tsunami, cyclone, pandemic) continue to have the
potential to cause major loss of life and property in the region, and countries
need advanced technology to predict and mitigate disasters.
• Emerging economies like Indonesia, Vietnam, Malaysia are very serious about
cooperation on transnational security threats like pandemic influenza, HIV/AIDS,
and MDR/XDR tuberculosis. Effects of climate change.
• Regional organizations (ASEAN) and individual countries have a legal obligation to
comply with International Health Regulations (2007) to conduct enhanced
surveillance and reporting of infectious disease outbreaks
• Industry can complement, not compete with the military, with USAID and NGOs
as technology providers and consultants. “Coopetition”
• Corporate Social Responsibility. The Triple Bottom Line: People, Planet, Profit.
ISO 26000, or ISO SR (Social Responsibility). A significant number of studies have
shown a positive correlation with Corporate Social Responsibility and improved
shareholder returns. (Carpenter, Bauer, & Erdogan, 2010).
Potential Industry Contributions
• Toolkits for rapid assessment of needs, health situation, epidemiologic
situation, in present and potential situations.
• Visual analytics
– Intuitive, culture-neutral displays of information
– Identification of linkages, interconnections between various countries
and different arms of government (interagency)
– Extraction of actionable knowledge from massive data sets
• Sophisticated data security technologies and tools to search and share
data/information resources needed to support mission areas
• Medical interventions (drugs, vaccines, field portable medical equipment)
• Technical consultants (Business Continuity Plans; Data Management; Public
Health Surveillance and Laboratory Detection technologies; Metrics
MAHALO