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Transcript
Carbon Offsetting
The Qantas Group Experience
Peter Broschofsky
General Manager
Environment and Fuel Efficiency
APEC Transportation Working Group-Managing Aviation
Emissions
Kuala Lumpur 4 April 2008
‹#›
Agenda
Agenda
•
Recent Developments in Australia
•
Positioning Carbon Offset Within A Broader Climate Change Agenda
•
Key Elements of the Qantas Group Program
•
Multichannel Marketing Tailored To Brands
•
Selection of Abatement Projects
•
Our Results
•
Lessons Learned
‹#›
Recent Developments
•
Australia signs Kyoto
•
New Government Releases Climate Change Policy
•
Mandatory Greenhouse Reporting commences in July 2008
•
Acceleration of Australian Emissions Trading implementation timetable
•
Planning for commencement of New Zealand Emissions Trading Scheme
on 1 January 2009
•
Garnaut Review suggests that Climate Change impacts are worse than
expected
‹#›
•
Competition Authority Targets Carbon Offsetting and ‘Green Marketing’
Climate Change Agenda
•
•
•
•
•
Calculate Environmental/Carbon Footprint
2 million tonne saving in carbon emissions by 2011
7.5% improvement in fuel efficiency
Other waste reduction targets (water, waste, energy)
Transparent Reporting (Carbon Disclosure Project, CSR)
•
•
•
•
Improve efficiency – fuel conservation program
Step change through new technology aircraft
Collaborate to improve Airspace Management
Launch ‘be green’, internal cultural change program
Offset
•
•
•
Achieve Accreditation
Launch voluntary customer offset program
Offset Group work travel and ground equipment
Adapt For The Future
•
Lobby/Seed ‘R and D’, new airframes, alternative fuels,
non Fossil Fuel engines,
Support adaptation of ‘at risk’ nature-based destinations
Measure /
Set Targets/
Transparency
Reduce / Mitigate
•
‹#›
Key Elements
‹#›
Marketing Tailored
To Brands
‹#›
Abatement
‹#›
Marketing Tailored
Our Results
To Brands
•
Takeup of the Jetstar program has been strong from launch and continues
to increase
•
Currently more than 12% of customers booking through jetstar.com.au
•
Take-up of the Qantas carbon offsetting program remains less than 1%
•
In line with our initial expectations and standard industry take up rates
•
Enhancements to the Qantas program should lift take-up
‹#›
Lessons Learned
•
Accreditation is absolutely critical
•
Position a part of broader strategy
•
Anticipate criticism
•
Get legal involved as early as possible
•
Ease of use delivers results
•
Customers need to decide, ‘opt in or out’
‹#›