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PoC LLI Sales Training
January 15, 2010
Unrestricted Internal Use
Unrestricted Internal Use
Page 1
Agenda

Training Objectives

Why LLI? Target Customers / Market

Value Proposition

The Carestream Long Length Imaging System &
Components

Key Selling Points

Catalogue Numbers / Pricing

Availability
Unrestricted Internal Use
Page 2
Training Objectives
 Understand the target customers and market
 Understand the CSH LLI solution, the benefit to the customer, and the LLI
options
 Ability to successfully sell the solution
Unrestricted Internal Use
Page 3
Why LLI? Target Customers / Market
Long Length Imaging (LLI) exams include scoliosis and
other leg-length exams that require a larger area to be
imaged than can fit on a typical 14” x 17” screen
Target: Facilities that would perform long length exams
include hospitals, general imaging centers, orthopedic
clinics, and chiropractic offices
Unrestricted Internal Use
Page 4
Target Customers
Target: Customers looking for solutions enabling imaging of full spines, lower
extremities with patients in an erect or supine position and a solution that can be
used in multiple places:
On the radiology table in the x-ray room
In the x-ray room with patients in an upright position with cassette against a wall
Bed side exams where the cassette would be pushed under the patient
In the operating room
Unrestricted Internal Use
Page 5
Target Customers
Target: Customers wanting to transition
more of their radiography operations
for digital for:
Improved workflow
Eliminating film and storage
expense
Having easy access and
distribution of images
Target Decision Makers: Radiology
administrators / Office managers
Target Influencers: Radiologists,
Orthopedic surgeons, Radiology
technologists
Unrestricted Internal Use
Page 6
Value Proposition
Enjoy the benefits of digital capture and processing of long length exams with
the easy to use Carestream Long Length Imaging System and your PoC 360
system
Unrestricted Internal Use
Page 7
The Carestream Long Length Imaging System
 The Carestream Long Length Imaging System will be an option for new Kodak
PoC 360 Systems and the Carestream Vita CR (currently in development)
 The LLI System will also be available as an upgrade option to the installed base
of PoC 360 Systems
 The LLI System will work on CRs in the tabletop configuration only– it will not
work on readers on Z-Carts
 Accessory options include a portable caddy with grid, wall stand holder with grid
and beam attenuation filters
Always present this option as part of the PoC 360 sale
for customers performing long length exams
Unrestricted Internal Use
Page 8
LLI System Components – Screen & Cassette
 The Carestream Long Length Imaging
System uses a single Carestream GP
flexible screen and double-ended 14” x 33”
cassette
 Weight
10.8lbs / 4.9kg
 Size
14” x 33” / 35 x 84cm
 Source to Image Distance (SID)
40-72” / 102-183cm
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Page 9
LLI System Components – Screen & Cassette Cont.
 The tech is able to use the solution in full daylight conditions- no need to use in
subdued light or darkroom to load or process the cassette
 After exposure, the tech will first insert the cassette end labeled #1 in the PoC
360; When the scanning is complete the tech will then insert the end labeled #2
to scan the opposite end of the screen.
 The software will automatically stitch and display the resulting image for review
Unrestricted Internal Use
Page 10
LLI System Components - Software
Software Version 3.0 SP5 is required + LLI Stitching Software License
(CAT no. 8135006 or 8201212 – Page 14)
The user would select the Full Spine / Full Leg exams from the
Organs/Sub-Organs Buttons
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Page 11
LLI System Components – Software Cont.
As part of the Kodak QC Software, a stitching algorithm is used to automatically
combine the 2 scanned images into a single image for display– this is the same
algorithm used for the Kodak DirectView LLI products
There is no need to manually align, order or rotate images in
preparation for stitching– the software does it automatically
Distribute the stitched image to softcopy workstations or
hardcopy laser imagers just like any other scanned image
Note: Printing true size will not fit a regular paper size
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Page 12
LLI System Components – Support Bracket
The LLI system will use a support bracket attached to the reader to support the
long cassette while it is inserted in the scanner
This stabilizing mechanism prevents plate movement and cassette distortion over
time
The support bracket slides out of the way when a long length cassette is not in use
Unrestricted Internal Use
Page 13
LLI System Components – Portable Caddy with Grid
The portable caddy with grid allows for imaging of supine long length exams or
could be hung on the wall for upright exams
Easily move from location to location
Grid cannot be removed
Note: Can NOT be used interchangeably with the DirectView Portable Caddy, as
cassettes are different sizes
Weight
17lbs / 7.7 kg
Size
17”W x 1.2”D x 40.2”L / 43 x 3 x 102 cm
Grid Ratio 8:1 with 103 LPI
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Page 14
LLI System Components – Vertical Cassette Holder
with Grid
Conveniently holds LLI cassette for upright long length exams
Has a range of ½” from the floor to 74” and can be adjusted in 1” increments to
accommodate the patient height and body part to be imaged
Can use close to the floor to image the ankle for leg-length exams – eliminates the
need of the patient climbing a step
Grid cannot be removed
Note: Can NOT be used interchangeably with the DirectView Vertical Cassette
Holder, as cassettes are different size
Grid Ratio 8:1 with 103 LPI
(Same as portable caddy)
Unrestricted Internal Use
Page 15
LLI System Components – Beam Attenuating Filters
Required for optimum image quality
Beam Attenuation Filters help ensure uniform exposure by compensating for varying
degrees of body thickness; This creates a more uniform density and look throughout
the stitched image
CSH provides these as an option for customers who do not currently own filters
The attenuating filters are made of a lead-plastic material that is 30% lead by weight.
Since lead is an efficient absorber of x-ray the filters attenuate the x-ray beam
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Page 16
LLI System Components – Beam Attenuating Filters
Cont.
 The filters are magnetically held in
place by a filter holder (Cat# 1686526)
that easily attaches to the collimator
accessory tray
 2 filters are available:
Lateral thoracic spine
CAT# 8515157
AP/PA
CAT# 1955046
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Page 17
Beam Attenuating Filters – Patient Positioning
AP/PA Beam Attenuation
Filter CAT# 1955046
Beam Attenuation Filter
Holder CAT# 1686526
Lateral Beam Attenuation
Filter CAT# 8515157
Unrestricted Internal Use
Page 18
Workflow
Double click the Acrobat icon below to view a
detailed LLI procedure for Vita
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Page 19
Key Selling Points
The Carestream Long Length Imaging System allows customers to move their
scoliosis and leg-length exams to digital for improved workflow, easy access to
images and easy storage
The portable caddy with grid allows users to perform bedside supine exams for
broader use; Gridded exams provide higher image quality to the radiologist; The
caddy with wheels makes it easy for the tech to move from room to room
The vertical holder with grid allows easy positioning of the patient for upright
exams; The user can quickly place the cassette for the exam needed– extends
from the ½” off the floor to 74”
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Page 20
Key Selling Points – Cont.
 The Carestream automatic stitching software uses a proven algorithm for fast
and accurate stitching; No tech interaction is required
 LLI cassettes are lighter than their analog alternatives (approx 2.5lbs) making it
easier for the tech to move around
 The beam attenuation filters and holder provide a uniform image from top to
bottom making it easier for the radiologist to make their diagnosis
Unrestricted Internal Use
Page 21
Availability
Availability of the Carestream Long Length Imaging System and Components is
Q1 2010
Unrestricted Internal Use
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Unrestricted Internal Use
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