Survey
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Marketing Communications Review June - October 2004 Growing Brand Identity and Global Recognition for the CPMT Society 6 November 2004 – Dallas, Texas USA Board of Governors Presentation Connie S. Swager Innovation... Discovery... Education… Achievement CPMT in the Media • Almost 2 million media impressions (both print and electronic) since June. We should hit the 4 million mark by December! • Placements in Advanced Packaging, Chip Scale Review, Semiconductor International, SMT, Solid State Technology, Global SMT & Packaging • CPMT is the primary provider for the Semiconductor Packaging section, printed quarterly in Semiconductor International • Thanks to the authors: Phil Garrou, Ron Gedney, Erik Jung, Karsten Schischke, Michael Töpper Coming Media Attractions! • Tin Whisker story just completed for Fortune Magazine – Phil Garrou and Ron Gedney interviewed as sources. Waiting for an issue date. • Tin Whisker article in Advanced Packaging, authored by Phil Garrou and Ron Gedney – December issue date • Two upcoming articles for Semiconductor International’s packaging section • Pitching: – – – – – IEEE/CPMT involvement in Scouting e-Merit Badge Award nomination deadlines EPTC points of interest ECTC paper selection statistics Tin Whisker interest stories Marketing Communications – New “Stuff” • Print ad targeting intellectual property community published in Intellectual Property Today (September) – – – – Interviewed lawyers in the field Targeted appropriate IP publications Tested print ad and messages Created new product promotion page on Web site – Created online tutorial of features – Still waiting for results—more work to be done! • New Education and Distinguished Lecturer Fact sheets completed Efforts for 4th Quarter 2004 through 2005 • • • Certificates for Continuing Education Units (CEUs) Continued Media Outreach CPMT Society Global Communications Plan – Challenge: How can the Society best communicate and coordinate with its leadership and membership around the world? – Work with Society leaders on a regional and chapter level to develop channels of communication, messages, and distribution strategies – Interview Society leaders, review all existing materials (both print and electronic, conduct surveys – Deliverable – a report and plan ready for immediate implementation (focused on globalization efforts) • 2005 ECTC Promotion • Materials and promotion for new ACS/CPMT/MRS Organic Microelectronics Workshop (10 – 13 July 2005) Opportunities! • Conference Promotion (placing events on trade publication calendars, media pitching notable topics) • Materials (flyers, tri-folds, etc.) • Media – tell us your good news! (awards, promotions, etc.) PCG needs you! • Include them in regular communication lists • Reply promptly when asked to review materials Help them help you! Marketing Communications Review June - October 2004 Growing Brand Identity and Global Recognition for the CPMT Society 6 November 2004 – Dallas, Texas USA Board of Governors Presentation Connie S. Swager Innovation... Discovery... Education… Achievement