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Improve “Consumer Protection” with Buddhist Ethics: Necessity, Possibility and Challenge Suntharee T. Chaisumritchoke Objectives • To explain the key concept of protection in the Buddhist approach • To apply the Buddhist concepts to be another model for health and drug consumer protection • To compare the Buddhist model with an existing consumer protection model Rationale • Thai Consumer Protection on Health and Drug is based on a western model, • When I say consumer protection you may think of these things : • • • • • • • Consumer rights Legal enforcement Consumer education Health care experts Consumers Producers Regulators Problems remaining: • Thai consumers have faced substandard, unsafe, expensive pharmaceuticals and health care products, Why our control system is not adequate to prevent health consumers from these risky products. It is more interesting when unsafe drug was often found even in the USA and Europe, Vioxx , for an example. A Basic Consumer Protection Model Regulators Producers Consumers interest Group Risky Ads! Counterfeit medicine is so harmful to death, called the FDA at 1556 With our concern from THAI FDA and sponsored by PFIZER The US Drug Company who sell VIAGRA Announcing the 2nd Annual Bitter Pill Awards: Exposing Drug Company Manipulation of Consumers, April 26, 2006 at www.bitterpillawards.org www.bitterpillawards.org Sign up to participate in the national teleconference announcing the awards Consumer Protection Concepts Consumer Protection Concepts • Organizations • Food and Drug Administration (FDA) • Department of Medical Sciences • Law and Regulation • Drug and Food law, Consumer protection law • The Consumer Rights and Patient Rights and … • The Principle of Biomedical Ethics • Autonomy, Beneficence or Do no harm, Justice • Now…Good Governance, Evidence base medicines, Conflict of Interest, etc… The Four Consumer Rights • Right to information BUY PRODUCTS WISELY • Right to choices • Right to safety • Right to be heard and redress IF YOU FIND ANY PROBLEMS, DO NOT WORRY, JUST… BUY SERVICES FROM LAWERS WISELY What Consumer Protection Model propose Regulators Negotiation (but…equally ?) Consumers Producers We are all competitors in a capitalist world EVERYONE IS SELF INTERESTED AND WILL PROTECT ONE’S INTEREST What Consumer Protection Model propose • A Good Producer : • comply with law and regulations • quality assurance by scientific standard • An Active Consumer : • protect by their rights • More information • A Good Regulator : • responsibility for duty • competent with scientific & legal knowledge • A consumer protection model implies that the consumers would be happy if they could consume more and more…the happiness is based on consumerism. Buddhist Concepts Buddhism and Health • True Nature of Life: • Birth Ageing Pain and Death • Medical knowledge and Technology, Medicines or Pharmaceutical products, Health Food could help us for what we desire, but it is just a period, not forever to overcome the true nature of life. • Unfortunately, we often misunderstand this concept. It becomes the starting point of delusion in several forms. • Do not distort this truth. Buddhist Concepts • The Three Universal Characteristics of Life/ Phenomena • Impermanence or Anicca , Conflict of contradiction or Dukkha, No-self or Anatta • The Four Noble Truth • Dukkha, cause of Dukkha, freedom from Dukkha and noble eightfold path for practice or middle way • The Noble Eightfold Path The Noble Eightfold Path • Right speech • Right action • Right livelihood • Right effort • Right mindfulness • Right concentration Insight wisdom or “Panna” Morality or “Sila” Concentration or “Samadhi” Mind Development • Right understanding • Right thought • Right understanding • Right thought Insight wisdom or “Panna” • Right speech • Right action • Right livelihood Morality or “Sila” • Right effort • Right mindfulness • Right concentration Concentration or “Samadhi” THREE LAYERS OF HAPPINESS The Noble Eightfold Path Three Levels Of Happiness • First level : • Happiness due to morality or “Sila” • Second level : • Happiness due to mindfulness or Sati and with Concentration or “Samadhi” • Third level : • Happiness due to insight wisdom or “Panna” A Buddhist Model Regulators Sila Mindfulness and Panna COMPASSION Consumers Producers We are all Friends who have same fate of “Dhukkha” EVERYONE IS interconnected AND "By protecting oneself (e.g., morally), one protects others; by protecting others, one protects oneself." A Buddhist Model • Good Producers : • comply with Morality or Sila • quality assurance by goodness and “Karma” • Active Consumers : • mind analysis • protect by mindfulness and “Panna” • Good Regulators : • competent with dharma knowledge, “Dhukkha” and how to manage “Dhukkha” in particular • responsibility to life Conclusion • The existing model is based on how strong you are and how much you can take from the society for yourself. • The Buddhist model is based on how weak you and others are and how much you can do to help yourself and others. Which model do you like, the existing or the Buddhist one ? WHY? THANK YOU FOR YOUR ATTENTION AND COMMENTS