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Towards a renewed UNESCO Website BPI/WEB – Juin 2003 Implementation of the new Communication Strategy Improving UNESCO’s visibility Nurturing public debate Linking communication to Programme Integrating Web with communication and public information UNESCO Web First Generation « 1.000 flowers » emerged 70 sub-sites created in static mode More than 100.000 pages online + databases High level of creativity Scattered images - mosaic Unevenly updated 2002 : 1,5 millions visitors per month Challenges for the 2nd Generation Coordinated Content Improved Coherence Effective Dynamic Web Increased Multilingualism Transform Website into a Portal Four main lines of action for Renewal Process Thematic approach Resources available by themes/topics Graphic and ergonomic coherence Development of interactive Web services Information Architecture General Info News Events Documentary resources Community Networks Strategies Joining Evaluations Statistics (UIS) Legal instruments e-services Education Sciences Soc. Hum. Sc. Culture Com. Info. Cross cut. Themes UNESCO Portal Thematic approach Geographic approach Community approach Institutional approach Services Participation Graphic User Interface (principles) Themes Identification Banner Contents Resources A “family look” Working Tools UNESCO chose a modular architecture with different technological bricks to be assembled For Web Content Management : «Simplify» – – – – – Easy to use Good management of multilingualism Web based access for Management and publication Administration of access rights and permissions Content Manag.+ Workflow + Collaborative work (Example of) Ergonomy Page built with Simplify Production Process Sample 1) Identification to be in production mode Login and password are provided by Chief Editor (by Sector) Add 2) Click on « Add content » and select the type of content to add Enter Content 3) Fill in the form (information) Translate & Cross-reference 4) Edit other linguistic version / Cross-reference in other topics / Finish Visualize 5) It’s published ! Basic Recommendations while (re)building a website Concentrate on structure and content (quality of information, web writing, images, translations) Enter data in Simplify uniformly Do not panic if the visualization does not correspond to the objective Discuss « templates » (final visualization) with Sector Web Admin Online Assistance http://portal.unesco.org/webhelp – Login : help – Password : help Responsibilities Director General : responsible for content By delegation of authority, ADG, Directors and Sector Web teams : responsible for their sections – BPI/Web : global coordination, management of general information, Quality control – DIT : adequate Hardware & Software Tools for permanent and good quality services Implementation process 1. Contact your Sector Web Team (Central services : BPI/WEB - Field Offices : BFC) 2. 3. 4. 5. 6. 7. Identify a project manager (building & maintenance) Work out structure and content (multilingual) Get trained to use Simplify Enter content Discuss “templates” with your Web Admin Maintain, keep it lively and develop services Advice from the guru of Web page usability “The starting point for any Web project should be a task analysis of the information and features that users need. The second step is to construct an information architecture for this content. Only after you know the content and structure should you design navigation and pages.” [1] [1] Jakob Nielsen's Alertbox, June 2, 2003: http://www.useit.com/alertbox/20030602.html