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Transcript
Using Computer Technology in
Small Business
Role of Information in Small
Business

Magnitude of Information Technology
Why is it important?
What information is needed?

Management Information Systems


What Info is Needed?

Purposes of information


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Plan a course of action
Meet obligations
Control activities
Satisfy government regulations
Evaluate performance
What Info is Needed?

Example of Needed Information

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Timing of Information

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Service for customers
Service for business
Real-time processing
Batch processing
Which to use?
Computers in restaurants
Computers and Their Roles


Hardware
Software

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Technology

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Backward compatible
Microprocessors
Laptops
Personal data assistants
Flexible electronic display unit
Cell phones
RFID
Strengths and Weaknesses of Technology
The Internet

The Internet


Web pages
World Wide Web
Potential Problems

Additional security

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Physical
Hackers
Antivirus
Spam
Business-to-Business
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Web pages
Portals & modules
International implications
Potential Problems

Reluctance of Owners to Adopt
Technology
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Two reasons
Choosing Software, Hardware, Employee
Training


Software purchasing
Computer purchasing

Customization?
Small Businesses & e-Commerce
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Attributes
Four categories
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B2B
B2C
P2P (C2C)
C2B
Internet Marketing

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Definition
Five components

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Process
Building and maintaining customer
relationships
Online
Exchange
Satisfaction
Web Design

7 Design Elements of Customer Interface
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Context
Content
Community
Customization
Communication
Connection
Commerce