Survey
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Unit 2: Reaching Your Market Chapter 9 Information Technology and Social Media Learning Goals Explain the difference between a dot-com and a bricks-and-mortar business Describe how B2B businesses use the Internet List the components of successful e-tailing Describe e-marketing and the role of social media in e-marketing Explain the challenges to e-tailing Outline eight advantages and seven disadvantages of e-tailing Day 1 – Response Journal You have the choice to either shop online or shop at stores for the rest of your life. You cannot do both. Which would you choose? Why? ***Save As Nov 19 in your Response Journal Folder*** The Internet Imagine that you are a teenager living in the year 1990 You would not email your friends You would not buy anything over the Internet You would not do research for homework assignments online Why not? At that time, the World Wide Web didn’t exist and the Internet wasn’t available to the general public The Internet Today however, the Internet and the World Wide Web are available to the general public, all around the world All you need is an Internet enabled device The Internet and the World Wide Web are also changing how companies do business E-Commerce (short for electronic commerce) is _____________ any business activities conducted over the Internet These activities can includes buying, selling, promoting, product and competitor research, and customer service Internet as Place E-commerce is possible because of the Internet and the World Wide Web The ____________ is a computer based Internet communications network Developed in the 1950s as a research and military tool The ______________________ (Web) is the World Wide Web network of information sources that are available over the Internet Developed in 1993 The Web is part of the Internet E-Commerce Basics When someone says they are ____________, Online they are connected and/or available to communicate using the Internet Info on the Web is organized into _____________ Web Pages A web page is the smallest unit of info that can be accessed on the Web One or more web pages from the same source, that are connected by hyperlinks, make up a ____________ Website The first page of a website is called a ___________ Homepage E-Commerce Basics _____________ Hyperlinks are used to link the pages of a website together They make the website easy to navigate A _______________ Web Address is how a website is identified and located on the Web Using a unique set of numbers and symbols The www at the beginning of a web address indicates that it is on the World Wide Web If you do not know the specific web address you are looking for, you can find it using a ______________ Search Engine A search engine is software that searches the Web to find information on your topic E-Commerce Basics The format of a web address can tell you what kind of organization it is Some Types of Web Addresses Type Code Commercial organization (business) .com or .ca Colleges and universities .edu Government institutions and agencies .gc Organizations not included above, such as not-for-profit organizations .org Marketing on the Internet Two types of businesses use the Internet: 1. Dot-Coms A business that conducts all of its sales online and has no retail stores E.g. Amazon 2. Bricks and Mortar Sells products and serves customers mainly from a building or store Also called a traditional business May do some sales and promotion online E.g. Canadian Tire B2B on the Internet Business-to-Business (B2B) companies were the first to use the Internet extensively For example, many businesses use __________________________ Electronic Data Interchange (EDI); were businesses exchange information via computer Consists of info that would otherwise have been sent as paper documents EDI messages typically include purchase orders, shipping notices, invoices, etc. When businesses use computers to store and transmit information, they are using IT, which stands for ______________________ Information Technology B2B on the Internet B2B companies use the Internet to; Communicate and exchange documents Manage inventory, using EDI Research and purchase items Keep in touch with their sales representatives B2B on the Internet Sales reps use computers or tablets to Check product availability Place orders Track orders Shopping on the Internet The selling of products to consumers over the Internet is called ________________ E-tailing From the words Electronic Retailing Also called E-commerce (electronic commerce) Companies that sell to consumers online are often called E-tailers Now a days, consumers can buy almost anything on the Internet Successful E-tailing In order for e-tailing to be successful, customers must be able to; Find the website Look at products Select products Be engaged Get help Pay for products Receive a receipt Return merchandise Day 1 – Assigned Work Students please complete the following; K & U Question #2 on page 132 Thinking Question #4 on page 133 Application Question #2 on page 133 *** Save As Ch 9 Day 1 in your Unit 2 folder *** Day 3 – Response Journal What can e-tailers do/provide in an attempt to encourage consumers to make more purchases online? ***Save As Nov 23 in your Response Journal Folder*** Challenges to E-tailing When retailers began using the Internet in the mid 1990’s, they used their websites more for promotion than selling A number of concerns discouraged consumers from actually buying products over the Internet Many of those concerns have been resolved for some concerns, while others are still reluctant Challenges to E-tailing These challenges include the following; Security Privacy Complaints Website effectiveness Slow connections Preference for traditional stores Challenges to E-tailing: Security Customers worry that their personal information or identity will be stolen Typically, when a person logs onto the Internet and visits a website, any info they exchange can be seen by anyone on the Internet This might happen with a ________________________; an Nonsecure Connection Internet connection over which anyone can see the info exchanged To address this concern, Internet providers and retailers developed a process called ______________; a process that Encryption converts data into a form that can only be read by a person with an authorized code An internet connection that uses encryption is called a _________________________ Secure Connection Challenges to E-tailing: Security When you are using a secure connection, a small icon of a _______________ appears on the web Closed Lock page This guarantees customers that their personal info is safe Secure websites are necessary so customers will be willing to; Give personal information Make payments Challenges to E-tailing: Privacy Many consumers are concern about how their personal information might be used by e-tailers When you visit a website, technology can keep records of your every click and every purchase Many people are uneasy about a company having this type of info about them So in response, many e-tailers have developed a Privacy Policy ___________________ Banana Republic Website Challenges to E-tailing: Complaints If customers are unhappy with their purchase or the company itself, they must be able to file a complaint Many consumers feel this is more challenging online In response, most e-tailers display a __________________ icon that lets Contact Us customers connect with the Customer service department Challenges to E-tailing: Website Effectiveness There are many components to website effectiveness, but the biggest problem is often ______________________ Difficult Navigation E-tailers must make it easy to view products, select, and purchase them More than half of all online shoppers leave a website without making an intended purchase The reason is usually “I didn’t understand what to do next” Companies should strive to make the online shopping experience pleasant and unique Provide added benefits • E.g. special pricing, more selection, etc. Challenges to E-tailing: Slow Connections Slow or interrupted connections interfere with the online shopping experience If the website loads slowly, customer get impatient If the Internet connection breaks while making a complex purchase, the customer get frustrated The availability of high speed Internet has drastically reduced this problem Challenges to E-tailing: Traditional Stores Some customers just prefer shopping where they can see and handle the products Many customers will research products online, but make the actual purchase at a bricks-and-mortar store Future of E-tailing Internet retailing has had a large impact on sales and marketing Almost every business now has a website Businesses can offer customer service and information online, even if they don’t sell E-commerce has created jobs, lowered prices and lowered business expenses The volume of purchases consumers make online is growing each year Day 3 – Assigned Work Students please complete the following; E-tailing: Advantages & Disadvantages Worksheet Hard copy provided