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Document related concepts
The Internet
The Manager
Most companies realize that the
Internet is here to stay. Business
leaders realize that in order to
maintain their competitive edge,
their companies must become ebusinesses.
- Anita Rosen
What We’ll Discuss
• Growth of the Internet
• Internet Vocabulary
• Searching the Internet
Growth of the Internet
• Use of the Internet in business is
continually growing and expanding
• New tools are being introduced
• Increasing use of computers for farm
– Lots of opportunity to expand use
• How do you view the future of the
Internet and its use?
Internet Vocabulary
• Internet – world-wide interconnected
collection of smaller networks
• World Wide Web (WWW) – collection of
websites that can be browsed
• Website – consists of one or more web
• Webpage – foundation of the WWW
Internet Vocabulary
• Web browser – software that translates the
code web pages are written in (Internet
Explorer, Foxfire, Netscape Navigator)
• Software – what tells your computer to do
things (computer programs)
• Hardware – physical components of the
computer system
• E-______ - electronic anything (mail,
commerce, newsletter, etc.)
Internet, WWW, and computer relationship
Searching (and finding) on the Internet
• Start with a search engine
• Develop a topic that you want to search on
– Start specific and move to more generalized
• Try different spellings, orderings, and use of
– Ex. Corn maze vs. corn maize
– Ex. Marketing fruit vs. fruit marketing
– Ex. “marketing cheese” vs. marketing cheese
• Try different search engines
– May get different results
What’s coming…
• The Internet as a Communications Tool
• Business Planning and Market Research
on the Internet
• e-Commerce: Buying and Selling on the
• Developing and Maintaining Your Own
• Promoting Your Website
Section Wrap-up
• Use of the internet for business is on
the rise
• Knowing how to search the internet is
valuable in finding essential