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2 Publishing Online Web 2.0: Concepts and Applications Overview Blogs and wikis are two Web 2.0 tools that allow users to publish content online – Blogs function as online journals – Wikis are collections of searchable, linked Web pages that users can create or edit collaboratively Blogs and wikis both offer users a simple way to publish content to the Web without the need to know HTML Chapter 2: Publishing Online 2 Overview Chapter 2: Publishing Online 3 Overview Chapter 2: Publishing Online 4 Understanding Blogs Users update their blogs by entering new content using a blogging application – Collection of all bloggers (people who post to their blogs) and their blogs is referred to as the blogosphere – A permalink can be used to link to a specific article on a blog – Blog members read and follow a blog Chapter 2: Publishing Online 5 Corporate Blogs (e.g. Apple, Windows) Chapter 2: Publishing Online 6 Understanding Blogs Citizen journalists share their thoughts about news and events Chapter 2: Publishing Online 7 News and Opinion Blogs (e.g. The Huffington Post) Chapter 2: Publishing Online 8 Searching Frequently Updated Web Content The World Live Web refers to the everchanging nature of all types of information on the Web – News headlines – Frequently updated blogs – Updates on social networks – Popular terms on search engines Chapter 2: Publishing Online 9 Searching Frequently Updated Web Content Technorati digg Chapter 2: Publishing Online twitter 10 Web-Based Blogging Applications Chapter 2: Publishing Online 11 Interacting with a Blogger Blog Components of most blogging applications include the ability to: – Create and edit blog posts – Configure the blog’s settings – Select a design template and customize its layout Chapter 2: Publishing Online 12 Blogging with Multimedia Bloggers can upload images and videos from their computer, or third-party multimedia sharing services such as Flickr or YouTube Adding images to a blog enhances the blog – Most blogging applications resize images so that they fit in the content area – Use images in a compressed image format to reduce size Chapter 2: Publishing Online 13 Blogging with Multimedia Chapter 2: Publishing Online 14 Blogging with Multimedia Chapter 2: Publishing Online 15 Blogging with Multimedia You can embed content in a blog or on a Web page, e.g. Youtube blog Chapter 2: Publishing Online 16 Blogging with Multimedia Chapter 2: Publishing Online 17 Blogging with Multimedia Video blogs are blogs whose posts primarily contain videos recorded by or featuring the owner of the blog Chapter 2: Publishing Online 18 Extending a Blog’s Value After creating a blog, you should publicize it to increase traffic – Include blog URL in e-mail signature – Add links/information to social networking sites – Become an active participant on other blogs – Back (inbound) links and outbound links – Post reciprocal links – Notify search engines (ping) when there is updated content Chapter 2: Publishing Online 19 Extending a Blog’s Value Chapter 2: Publishing Online 20 Extending a Blog’s Value Advertising is the main source of revenue for most blogs – Leaderboard/banner ads – Skyscraper ads Context-sensitive text, image, or video advertisements are related to page content E.g. link Chapter 2: Publishing Online 21 Extending a Blog’s Value Chapter 2: Publishing Online 22 Extending a Blog’s Value Google AdSense ads displayed on a blog are priced at either – Cost-per-click (CPC) • Paid when users click an advertisement – Cost-per-1000-impressions (CPM) • Paid when the ad appears 1000 times Blogger offers built-in functionality to work with Google AdSense Chapter 2: Publishing Online 23 Extending a Blog’s Value Chapter 2: Publishing Online 24 Understanding Wikis A wiki is a collection of Web pages where users can add, discuss, or edit existing content that they, or others, have created Contributors of wikis usually have to register to be able to make changes Wikis have an open structure allowing users to create new pages and link existing pages Chapter 2: Publishing Online 25 Understanding Wikis Chapter 2: Publishing Online 26 Understanding Wikis Chapter 2: Publishing Online 27 Understanding Wikis Many wiki providers host wiki applications on their own servers and allow contributors to use their features at no cost – They charge additional fees for increased storage Domain names assigned by hosting services typically contain elements of both the provider’s and user’s domain name Custom domain names are shorter and easier to remember Chapter 2: Publishing Online 28 Understanding Wikis Chapter 2: Publishing Online 29 Understanding Wikis Wikis can be used in many different settings, such as in a college information technology course – Students can post and share their notes – Users can create or edit an article using a WYSIWYG editor – Wiki administrator can track how page was modified over time, and who made each change • Revisions page Chapter 2: Publishing Online 30 Understanding Wikis Chapter 2: Publishing Online 31 Wikipedia Successful online encyclopedia generated by contributors Contains more than 3.1 million articles Sandbox page helps users learn how to use the wiki application software New articles are first posted in a private section until reviewers provide feedback and corrections are made – Moved to live site after corrections are made Chapter 2: Publishing Online 32 Wikipedia Chapter 2: Publishing Online 33