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13 Adding Web Site Functionality YOU WILL LEARN TO… Section 13.1 • Identify the limitations of hit counters • Monitor Web site traffic • Describe the information gathered by tracking systems • Identify database interface pages Section 13.2 • Identify Web site search features • Add named anchors to a Web page 13 Adding Web Site Functionality YOU WILL LEARN TO… Section 13.3 • Identify tools used to share news • Identify tools used to collect visitor information • Create a guest book Section 13.4 • Explain how frames work • Identify guidelines for frames pages • Create a frames-based page • Use frames on a site pp. 366-369 Section 13.1 Tracking Visitors and Collecting Information Focus on Reading Main Ideas Key Terms Hit counters and tracking software tally the number of visitors to a Web site. Databases collect, store, and organize information gathered from a site’s visitors. hit counter tracking software database record database driven database interface page pp. 366-369 Section 13.1 Tracking Visitors and Collecting Information Tracking a Web Site’s Visitors E-commerce sites often include hit counters to help track Web traffic. But this only tracks that the user came to the page. Tracking by page view records how many times a page was visited. Tracking by unique visit records how many people visit a site overall. hit counter A dynamic Web component that records how often a file is accessed from a Web server. Each file on a Web page counts as one hit. (p. 366) pp. 366-369 Section 13.1 Tracking Visitors and Collecting Information Tracking a Web Site’s Visitors Other tracking software records user information that can help the site’s owners to: • decide how to advertise. • identify popular Web pages. • fine-tune navigation. Most Web hosting companies provide Web statistic software that provides vast statistical information. tracking software Records information about Web site visitors such as what browser they used, how they navigated to the site, and what country they are from. (p. 367) pp. 366-369 Section 13.1 Tracking Visitors and Collecting Information Connecting Web Sites and Databases After visitors give their information, the company must have a way to collect, organize, and store this information. Many companies use databases to maintain the information given by users. database A collection of information that is organized by fields and records for easy retrieval. (p. 368) pp. 366-369 Section 13.1 Tracking Visitors and Collecting Information Connecting Web Sites and Databases A database is organized in fields. A field is one piece of information. A record includes all the fields of information gathered from one person. record A group of related fields in a database that contains all the information gathered about a particular person or product. (p. 368) pp. 366-369 Section 13.1 Tracking Visitors and Collecting Information Connecting Web Sites and Databases Web site developers use static pages for fixed information and dynamic pages for information that will change. When dynamic pages pull information from a database, the Web site is said to be database driven. database driven Dynamic page that uses a database for its source of information. (p. 368) pp. 366-369 Section 13.1 Tracking Visitors and Collecting Information Connecting Web Sites and Databases Web sites must have a database interface page to allow users to interact with the database through the browser. database interface page A Web page that connects to and interacts with a database. (p. 368) pp. 366-369 Section 13.1 Tracking Visitors and Collecting Information Section Assessment Examine Which type of tracking method would you use to record how many people visit a site overall? A. page viewers B. database entries C. hit counters D. unique visits D. unique visits pp. Section 13.2 Making Information Easy to Find Focus on Reading Main Ideas Key Terms Web developers use tools such as site maps, tables of contents, and named anchors to help visitors locate information on the site. Site search components enable visitors to find specific words or phrases on the site. site map table of contents search capabilities frequently asked questions (FAQ) named anchor 371-374 pp. 371-374 Section 13.2 Making Information Easy to Find Search Features A site map can help your Web site’s visitors find information quickly and easily. A table of contents on a Web site allows visitors to see the contents and organization of the site in a glance. site map A list of categories that organizes the content of large Web sites. (p. 371) table of contents A Web site element that allows visitors to see the contents and organization of the site in one glance; similar to the table of contents of a book. (p. 372) pp. 371-374 Section 13.2 Making Information Easy to Find Search Features Most e-commerce Web sites have search capabilities that allow users to look for specific information. search capabilities A Web site feature that allows visitors to find specific words or phrases in the site’s content. (p. 372) pp. 371-374 Section 13.2 Making Information Easy to Find Frequently Asked Questions Pages Frequently asked questions pages offer answers to questions likely to be asked about the business and the site. Many FAQ pages include named anchors to take visitors immediately to the information they are seeking. frequently asked questions (FAQ) A list of questions and answers to questions that visitors are likely to have about the Web site, the business, or a company’s products. (p. 373) named anchor A hyperlink to a specific place in another document or to a specific place in a document. (p. 373) pp. Section 13.2 Making Information Easy to Find • Activity 13A – Add Named Anchors (p. 373) 371-374 pp. 371-374 Section 13.2 Making Information Easy to Find Section Assessment Name Where would a visitor go to see the contents and organization of a Web site in one glance? A. map view B. FAQ page C. site map D. table of contents D. table of contents pp. Section 13.3 Building a Sense of Community Focus on Reading Main Ideas Key Terms Web sites use newsletters, blogs, and syndicated content to share information with visitors. Bulletin boards and guest books allow visitors to share information with other online users. newsletter blog RSS bulletin board guest book 375-379 pp. 375-379 Section 13.3 Building a Sense of Community Sharing Information with Visitors Some Web sites allow users to sign up to receive newsletters. A blog is a Web page that visitors access to read frequently updated news, information, and opinions about a variety of topics. newsletter A method of staying in touch with a Web site’s users, usually includes news, information, and updates about a particular topic. (p. 375) blog A public journal in which one or more individuals share their thoughts on a variety of subjects. (p. 376) pp. 375-379 Section 13.3 Building a Sense of Community Sharing Information with Visitors Some Web sites allow users to include RSS feeds from thousands of content sources to create highly customizable and personal pages. RSS (Really Simple Syndication) A content feed that allows syndicated Web content to be published on several different Web sites. (p. 376) pp. 375-379 Section 13.3 Building a Sense of Community Receiving Information from Visitors On a bulletin board, people can post questions, photos, news, thoughts, or artwork for others to discuss or comment on. A guest book gives visitors to your Web site a place to publicly comment on their experiences with the Web site. bulletin board An online area where users can exchange messages. (p. 377) guest book A public record of comments from visitors to a Web site. (p. 377) pp. Section 13.3 Building a Sense of Community • Activity 13B – Create a Guest Book (p. 377) 375-379 pp. Section 13.3 Building a Sense of Community Section Assessment Evaluate Which feature would you use if you wanted to give visitors a place to post comments on a Web site? A. newsletter B. guest book C. blog D. RSS feed B. guest book 375-379 pp. Section 13.4 Frames Focus on Reading Main Ideas Key Terms Frames allow designers to control how individual areas of a site display and scroll. Dreamweaver provides predefined framesets that make it easy to create framesbased sites. frame frameset 380-384 pp. 380-384 Section 13.4 Frames Creating Frames-Based Pages Frames are designed to make navigation easier by keeping part of the site constant. frame A separate region on a Web page that contains its own HTML document. (p. 380) To create a frames page, first create a single shell page called a frameset. frameset A shell page in a frames site that contains information about the size and placement of the frames within the site. (p. 380) pp. 380-384 Section 13.4 Frames Creating Frames-Based Pages Follow these guidelines to make your frames pages more user-friendly: • Consider the number, placement, and size of the frames. • Consider your target audience, as many older browsers do not support frames. • Consider usability and accessibility issues. pp. Section 13.4 Frames • Activity 13C – Use Frames on a Site (p. 382) 380-384 pp. Section 13.4 Frames Section Assessment Identify Dreamweaver allows you to use a predefined _________ to create frames-based sites. A. frameset B. layer C. style sheet D. frame area A. frameset 380-384 13 Adding Web Site Functionality Chapter Review True/False Older browsers all support frames-based sites. False. Many older browsers do not support frames. 13 Adding Web Site Functionality Chapter Review Explain Why do many Web sites include a page that answers frequently asked questions (FAQ)? FAQ pages are designed to answer questions that a visitor is likely to have regarding the Web site. Visitors will not have to wait for a response for common questions. 13 Adding Web Site Functionality Resources For more resources on this chapter, go to the Introduction to Web Design Using Dreamweaver Web site at WebDesignDW.glencoe.com.