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Web Site Analytics
with
Google Analytics
Presented by
Pete DuMelle PD Design, Inc
Brought to you by
UniForum Chicago
HTTP://PDDESIGNINC.COM
Overview
What is Analytics
Why use Analytics
Analytics Usage Process
Google Analytics Overview
How to set up Google Analytics
What are you looking at
◦ Simple interpretations into Analytics
What is Analytics
The measurement, collection, analysis and
reporting of internet data for purposes of
understanding and optimizing web usage.
Types of Analytics
Off-site
Web analytics measure a web site's
potential audience, visibility and buzz
around the Internet in general. Off-site
analytics can be utilized whether you have
your own web site or not
On-site
Web analytics measures a visitor's usage
behavior as they view your web site
Why use Analytics
Measure for success
◦
◦
◦
◦
◦
Design and layout
Content
SEO
Internet Marketing
Bandwidth
Analytics Process
Measure for success
◦ Pick something to measure success on
Understand what you are measuring
◦ Decide what data you will be looking at
Make data driven decisions
◦ What are you going to do with this now?
◦ What are you going to change?
Google Analytics
The enterprise-class web analytics
solution that is hosted by Google.
Free
Easy to setup
Google Analytics Apps (API)
Helps increase revenue and ROI
How it works
Designs your site
Sign up for an google account
Add some Jave code to your site (works
with CMS)
Let google track web traffic
You view the reports
How to set up
Design your website
Go to http://www.google.com/analytics
Login with google ID or make an new
account
How to set up (continued)
How to set up (continued)
How to set up (continued)
How to set up (continued)
How to set up (continued)
How to set up (continued)
How to set up (continued)
Where to put the code?
◦ Copy the following code, then paste it onto every
page you want to track immediately before the
closing </head> tag.
◦ For dynamic pages, you can use a common include or
a template to paste the code.
◦ For any PHP pages, put the following code in a file
(for example, analyticstracking.php) and upload it to
your site. Then, add the following line to each
template page immediately after the opening <body>
tag: <?php include_once("analyticstracking.php") ?>
Now You
Wait
Reporting
Reporting
Reporting - Email Reports
Reporting
Visitors Reporting
Map
New vs Returning
Visitor Loyalty
Browsers
Traffic Sources Reporting
Direct Traffic
Referring Sites
Search Engines
Keywords
Content Reporting
Top Content
Top Landing Pages
Top Exiting Pages
Reporting Usage
Get a good baseline
Look at the data
Implement a campaign or change site
Review the data for changes
Compare Google data with webhosting
data (Google lies)
Key Points
Without analytics you do not know what
is working.
Analytics should be put on every page
Analytics should be looked at
Show Live Google Analytics
Pete DuMelle
PD Design Inc
847-769-7495
[email protected]
Presentation
http://www.pddesigninc.com/BusinessBuilding.shtml
Articles
http://ezinearticles.com/?expert=Peter_DuMelle
Thank You
