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DENIM: An Informal Web Site Design Tool Inspired by Observations of Practice CS 376 – Research Topics in HCI 11/01/2005 Tony Tulathimutte 1 Initial Inquiry  Comparing methods of web design in early stages   Pen-and-paper techniques vs. Web design applications (Dreamweaver, Fusion, etc.) Hypothesis: Informal design techniques work best for early design   Ambiguous Natural 2 Different Levels of Representation    Site maps Storyboards Pages   Schematics Mock-ups 3 Ethnographic Study  Interviewed 11 Web designers     Varying experience and background Asked to walk the interviewers through an entire project Collected artifacts and documents relating to the design Findings were validated by participants 4 Web Design Specialization  Information design   Navigation design   Structuring related information content Designing means of accessing information around the structure Information Architecture  Combines the above two 5 Web Design Specialization  User interface design   Design of the navigation systems (i.e. IE) Graphic Design  Color, images, typography, layout 6 Web Design Specialization  Information design was almost always done before graphical design  Exception: entertainmentoriented site with print background 7 Case Study: CAD Tools Suite  Designer’s process      Studied background materials, previous versions + related software ~20 sketches on paper Intentionally undetailed, bland layout Visual design polished before coding begins Sketches are abandoned once coding begins 8 Generalized Web Design Process   Geared toward presentation to client Phases:     Discovery Design Exploration Design Refinement Production 9 Discovery   Determine and clarify scope of the project Consider the desires of the client   Interviewing, observation, testing, surveying Perform competitive analysis 10 Design Exploration    Solutions addressing pertinent problems are generated Information architecture is established Designers produce multiple ideas 11 Design Refinement     Iteration Precise graphical + layout decisions solidified General templates produced to dictate the design of different classes of pages within the site User testing w/ interactive prototype 12 Production   Guidelines, specifications, all prototypes sent to implementers All creative material established 13 Role of Collaboration    All designers worked in teams Common group activities: brainstorming, idea assessment, integration of work Occurs most frequently at the beginning and end of milestones 14 Design Artifacts         Site Maps Storyboards Schematics Mock-ups Prototypes Specifications and Guidelines Presentations Written Documents 15 Site Maps 16 Site Maps      Diagrams the structure of a site Typically only used internally Design often evolves over course of project Used most heavily by information architects No specific detail 17 Storyboards     Represents a specific interaction sequence Characterizes some primary usage of the site Limited in detail Also used internally  Adapted into “walkthroughs” for clients 18 Schematics, Mock-ups, Prototypes      Represents the content of a particular page Schematics = more iconic than literal Used by information architects rather than graphic designers Shown to clients with deliberate visual ambiguity Mock-ups and Prototypes are hi-fi versions of schematics, meant to be taken literally  Prototypes are interactive 19 Presentations      Significant milestone “A design process in itself” Walkthrough was most commonly used structuring technique Doesn’t necessarily relate to actual website design Supplemented with formal emails + concept briefs throughout the process 20 Design Tools  Techniques used to produce the artifacts    Sketching Design War Rooms Computer Based Tools 21 Sketching   Used to rapidly draft early ideas in discovery phase All designers used sketching    Extent varied by designer and project Only used internally Sketches converted to electronic form from scratch, then abandoned 22 Design War Rooms   Amounts to “collaborative sketching” Organizing ideas into groups    Post-it notes on walls Paper valued for its portability, ease of use, spatial associations, low cost Large surfaces allow for large-scale organization 23 Computer-Based Tools      Photoshop, Illustrator, Director, Word Earlier deadlines encouraged adoption of these tools “Hybrid” designers prefer graphically-oriented tools; UI designers used Word and Visio Designers attached to their tools of choice Many programs often used   Makes synchronization more difficult Disrupts flow of activity 24 Study’s Implications for Web Tool Design  Use Informal UI    Support transitions into later phases Manage history and variations Integrate with paper 25 DENIM: Integrating Levels of Representation     Pen-based system Supports and encourages rapid sketching and organization at high levels of abstraction Informal, intended only for use by developers Semantic zooming 26 Semantic Zooming  Five Levels      Overview Site map Storyboard Page Detail 27 Other Features  Built over SATIN     Manual + Keyboard Text Input Text Field Widgets Creating Links with Arrows   Gesture Recognition Navigational + Organizational Run Mode 28 DENIM Usability Study    Supported both architecture- and interactionoriented approaches Problems with requiring zoom to navigate around the site design Feedback:    Scored only above-average on ease-of-use Scored relatively low on ability to communicate with clients Did well otherwise 29 Future Work on DENIM      Scenarios User-created widgets The Designer’s Outpost WebQuilt Generation of medium-fidelity prototypes 30 New Features in DENIM 31